DigitalKites
Identity resolution and programmatic activation platform for advertisers and retailers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Digitalkites Pte.Ltd.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- 3 Shenton Way, #10-05, Shenton House, Singapore 068805
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- digitalkites.com
What DigitalKites does
DigitalKites operates a B2B adtech software model built around a proprietary identity and activation stack. It creates value by ingesting fragmented customer data, resolving identifiers across offline and online environments, and enabling marketers to activate those audiences through programmatic advertising workflows. The company monetises this value through platform access and operational usage tied to data unification and media execution.
Category differentiation
DigitalKites is an adtech and identity resolution software company, not a consumer app, media owner or creative agency. It should be distinguished from broader CDP vendors by its explicit emphasis on offline-to-online identity matching and programmatic audience activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DigitalKites is a Singapore-based private adtech company that provides identity resolution, data onboarding and programmatic audience activation software for advertisers, agencies and retail brands. Its product stack includes AudiencePrime, which unifies offline and online identifiers into actionable audience profiles, and AudiencePlay, which activates those audiences across digital channels for targeting, retargeting and campaign execution. The company generates revenue primarily from enterprise software licensing, with likely additional usage-based fees tied to identity matching, data onboarding volumes and possibly media activation. Its value proposition is helping business customers connect fragmented customer data to digital media execution in a privacy-compliant way, particularly for retail and data-driven marketing use cases.
Business model & monetisation
The core monetisation model is enterprise SaaS licensing for AudiencePrime and AudiencePlay. Based on the product descriptions, pricing likely also includes usage-based components linked to audience data volumes, identity matches, onboarding activity or activation scale. Where AudiencePlay is used for campaign execution, DigitalKites may also earn platform fees or a percentage of managed media spend.
- Enterprise platform licensing
- SaaS subscription for identity and activation platforms
- Data onboarding and identity matching usage
- Usage-based pricing tied to match volume or processing activity
- Campaign activation or media-linked platform fees
- Percentage take-rate or platform fee on executed media
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about DigitalKites
What is DigitalKites?
DigitalKites is a Singapore-based adtech company that offers identity resolution, data onboarding and programmatic audience activation software.
Who uses DigitalKites?
Its customers are advertisers, agencies, retail brands and marketing teams that need audience matching, targeting and campaign activation.
How does DigitalKites make money?
It primarily makes money through enterprise software licensing, with likely additional usage-based fees for identity matching, data onboarding and possibly media activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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