Demand-Side Programmatic Media Buying · AdTech Vendor
Receptiv
Real-time attention scoring layer for programmatic media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Contxtful Technologies Inc.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Canada
- Company size
- 10–49
- Market cluster / sector
- Demand-Side Programmatic Media Buying
- Market role
- AdTech Vendor
- Official website
- getreceptiv.com
What Receptiv does
Receptiv provides proprietary, low-latency scoring of individual programmatic bid requests. It creates value by identifying impressions with stronger real-time receptivity signals and making these eligible impressions purchasable through Deal IDs in customers’ existing DSP environments. The model avoids replacement of buyers’ demand-side tooling or publishers’ supply workflows, reducing implementation friction and supporting sales-led commercial agreements with media buyers and platform participants.
Category differentiation
Receptiv is a programmatic attention-scoring and Deal ID activation layer, not a DSP, SSP or a consumer attention-tracking application. Contxtful Technologies Inc. is its legal entity, not a separate competing product.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Contxtful Technologies Inc., trading as Receptiv, is a Canadian adtech vendor that provides a real-time receptivity scoring layer for programmatic advertising. Its platform evaluates bid requests using live micro-behavioural signals, including scrolling, focus and session state, then places impressions that meet a defined threshold into Deal IDs synchronised with buyers’ existing DSP seats. It is integrated with DSP and SSP infrastructure and operates without requiring new supply paths, publisher workflow changes or insertion orders. Receptiv sells to advertisers, media agencies, DSP buyers and programmatic campaign managers seeking to concentrate spend on impressions with stronger moment-level attention signals. Commercial activation is sales-led through campaign or platform agreements; public pricing is not disclosed. The company also supports publisher inventory monetisation by making qualifying impressions available through programmatic Deal IDs.
Business model & monetisation
Receptiv monetises its proprietary receptivity-scoring and Deal ID activation layer through sales-led campaign and/or platform agreements with advertisers, agencies and programmatic buyers. It offers a free Test ID for evaluation, while public self-serve pricing and published SaaS tiers are not disclosed. Revenue is therefore tied to commercial use of attention-qualified programmatic inventory rather than consumer subscriptions.
- Programmatic receptivity-scoring activation
- Sales-led campaign or platform agreements for scoring and Deal ID activation
- Publisher inventory monetisation support
- Programmatic inventory-value enhancement through attention-qualified Deal IDs
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for Receptiv
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Competitors & alternatives
Track competitor shifts
Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Receptiv's competitive landscape.
Attention measurement software for cross-channel media quality and optimisation.
Attention measurement and media optimisation for advertisers and agencies.
Self-service DSP for programmatic mobile and web advertising.
Attention-based programmatic advertising and publisher monetisation specialist.
Attention-led programmatic advertising platform with creative, measurement and services.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Receptiv
What is Receptiv?
Receptiv is a real-time receptivity-scoring platform that identifies higher-attention programmatic bid requests and activates them through DSP Deal IDs.
Who uses Receptiv?
Advertisers, media agencies, DSP buyers and programmatic campaign managers use Receptiv to buy attention-qualified impressions.
How does Receptiv make money?
Receptiv sells its proprietary scoring and Deal ID activation through sales-led campaign or platform agreements; public pricing is not disclosed.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
Continue your research on Receptiv
Open additional company details, personal Watchlists and your Strategic Intelligence Agent in Polaris7. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Daily intelligent monitoring · Verified primary sources.
Unlock full intelligence profile, ownership & live market signals