Quicklizard

Quicklizard sells proprietary pricing optimisation software to businesses that need to automate and improve pricing decisions at scale. The platform integrates with commerce, ERP, CRM and analytics systems, ingests real-time signals, and generates pricing recommendations or automated actions across full catalogues. Value is created by improving margin, pricing speed and competitive responsiveness, while revenue is captured through recurring subscriptions, implementation and premium feature upsells.

Quicklizard is an Israeli B2B software company that provides a cloud-based dynamic pricing platform for retailers, e-commerce merchants, brands and selected travel and hospitality businesses. Its software uses machine learning, predictive analytics and rule-based controls to automate price setting across large product catalogues, using internal, competitor and demand data to help customers manage margins, competitiveness and revenue.

The company makes money primarily through recurring SaaS subscriptions, with commercial expansion through higher-tier plans, onboarding, support and advanced modules such as its conversational pricing assistant. Following its 2025 acquisition by Riverwood Capital, Quicklizard is a privately held software business rather than a standalone public company.