Quicklizard

The company operates a B2B SaaS business model centred on an AI-driven dynamic pricing and price optimisation platform. It integrates with retailers’ and brands’ ERP, inventory, and e-commerce systems to ingest sales and market data, then generates automated price recommendations and simulations to support commercial decision-making. Core value is created by improving margin, revenue, and operational efficiency in pricing across large product catalogues.

Revenue is generated via recurring subscription contracts for platform access, with tiered plans (including an entry-level “Light” tier) and enterprise agreements. Higher tiers bundle advanced AI modules such as profit optimisation and price elasticity modelling, and provide analytics dashboards and a generative AI assistant. Some specific operations or volumes (e.g., number of products sent to pricing) are billed according to individual customer agreements, adding a usage-based or feature-based component on top of the subscription base.

Quicklizard Ltd. is a UK-registered company (commercial operations appear Israel-based) providing an AI- and machine learning-powered dynamic pricing software platform for retailers and direct-to-consumer brands. The platform ingests internal and external data to generate automated price recommendations, run elasticity modelling, and support price optimisation at catalogue scale, including a generative AI assistant used via natural-language queries.

The company sells its platform on a software-as-a-service basis with tiered plans, including an entry-level package and bespoke enterprise contracts. Customers are online and omnichannel retailers and brand commerce teams who pay for access to the pricing platform, AI modules, and related analytics capabilities. In 2025 the business was acquired by private equity firm Riverwood Capital.