Omnia Retail
Retail pricing software for monitoring, automation, and dynamic repricing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Omnia Retail
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Danzigerkade 17, 1013 AP Amsterdam
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- omniaretail.com
What Omnia Retail does
Omnia Retail operates a B2B SaaS model centred on a proprietary pricing platform. It creates value by collecting market and competitor price data, structuring pricing logic through rule-based workflows, and enabling automated or AI-assisted repricing decisions. The platform is sold to retailers and brands as operational software that improves pricing speed, consistency, and control across e-commerce channels.
Category differentiation
Omnia Retail is a B2B retail pricing software vendor, not a retailer, marketplace, or retail media network. It focuses on pricing intelligence and repricing workflows rather than general commerce storefront software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Omnia Retail is a Dutch B2B software company that provides pricing software for retailers and brands. Its platform combines competitor price monitoring, price comparison, dynamic pricing automation, and AI-assisted recommendations so commercial teams can manage pricing decisions across channels, large product catalogues, and multiple regions. The company makes money through recurring software subscriptions for access to its pricing platform and modules. Its customers are retail and e-commerce organisations, especially pricing managers, category managers, analysts, and digital commerce teams that need to monitor competitors, automate repricing, and balance margin protection with competitive positioning.
Company news briefing
Briefing updated:
Omnia Retail has strengthened its executive leadership with the internal appointments of Suzanne Meinders as Chief Customer Officer and Melissa Castelyn as Chief Financial Officer. Building upon its strategic focus on European direct-to-consumer brands and the acquisition of German pricing specialist Patagona, the company published proprietary pricing data analysing 1.19 million European products during Prime Day 2026. These developments underscore the firm's ongoing evolution in competitive retail analytics and internal organisational governance.
Business model & monetisation
Omnia Retail primarily uses a recurring SaaS subscription model. Pricing likely varies by product module, SKU scale, data volume, integrations, and organisational complexity, with enterprise-style contracts for larger deployments. Commercial value is tied to access to core pricing software, monitoring capabilities, dynamic pricing automation, and AI-assisted decision support.
- Core pricing platform subscriptions
- Software Subscription
- Dynamic pricing and AI modules
- Software Subscription
- Price monitoring and comparison capabilities
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Omnia Retail
What is Omnia Retail?
Omnia Retail is a B2B SaaS company that provides pricing software for retailers and brands, including price monitoring, dynamic pricing, and AI-assisted pricing decisions.
Who uses Omnia Retail?
Its users are retailers, brands, pricing managers, category managers, pricing analysts, and e-commerce teams that manage competitive pricing across digital channels.
How does Omnia Retail make money?
It makes money through recurring software subscriptions for its pricing platform and related modules, with contracts likely scaled by usage, complexity, and feature access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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