PopAds

The company runs a two‑sided advertising marketplace for popunder inventory. On one side, publishers integrate the network’s ad code into their websites to monetise visitor traffic. On the other, advertisers and media buyers use a self‑serve interface to configure campaigns, set bids, and target by country, niche and other attributes. The platform manages matching, delivery, and reporting.

Economic value is created by enabling publishers to earn from traffic that might otherwise be under‑monetised, and by enabling advertisers to buy targeted popunder impressions at controllable prices. The company captures value by charging advertisers for each delivered popunder impression and retaining a margin between advertiser spend and publisher payouts.

PopAds.net is an online advertising network focused on popunder ad formats. It operates a self‑serve marketplace that connects web publishers who want to monetise their traffic with performance advertisers and media buyers seeking popunder inventory. The network is owned by Tomksoft S.A., a Costa Rica–based company, and is contractually associated with PopAds International Limited in the UAE.

The platform provides publisher ad code, targeting and bidding controls for advertisers, and real‑time reporting. Revenue is generated from advertisers who deposit funds and pay per delivered popunder impression, with dynamic rates based on traffic quality and geography. Publishers are paid a share of this spend through daily withdrawals via payment services and bank transfers. Core customers are publishers monetising websites and advertisers/affiliate marketers buying popunder traffic on a per‑impression basis.