PopAds

The company operates a two-sided advertising marketplace. Advertisers pre-fund accounts and bid for website traffic, while publishers place popunder inventory and receive payouts based on clearing prices and delivered volume. Value is created by aggregating specialised supply, matching it with advertiser demand, filtering low-quality traffic and managing billing, payouts and reporting through a central self-serve platform.

PopAds is a self-serve advertising network and exchange focused on popunder and popup inventory on the open web. It connects advertisers seeking traffic with website publishers looking to monetise visits, providing bidding controls, targeting, fraud filtering, reporting and wallet-based account funding. The platform appears to operate under Tomksoft S.A., a Costa Rica-based private company.

The company makes money by taking a spread between advertiser spend and publisher payouts on traffic bought and sold through its marketplace. Its direct customers are businesses rather than consumers: advertisers buying performance traffic and publishers monetising website inventory. The offering is positioned around a narrow format speciality, rapid withdrawals and granular traffic controls rather than broad full-funnel media software.