AdSupply
AdSupply is a ad network and exchange for publisher monetisation and performance traffic.
Analyst Perspective
AdSupply, Inc. is a private US digital advertising company operating a proprietary ad network and ad exchange. It connects advertisers and affiliate marketers with publisher inventory and provides publisher monetisation through a one-tag integration, exclusive inventory access, campaign support, and anti-adblock monetisation technology. Its core market position sits between an ad network and an adtech platform, with a strong concentration in performance-led web inventory and popunder formats. The company generates revenue by taking a margin between advertiser spend and publisher payouts, primarily through CPM and CPC-based traffic buying and selling. Its paying customers are businesses: digital advertisers, affiliate marketers, and online publishers. AdSupply’s value proposition is built around simplified publisher onboarding, performance-tested inventory, and patented anti-adblock capabilities that extend monetisable reach.
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Key insights about AdSupply
Category Differentiation
AdSupply is an advertising network and exchange for business users, not a consumer media brand or a pure DSP. It is distinct from larger open-web infrastructure vendors because it combines network arbitrage, exchange access, and anti-adblock monetisation.
AdSupply: About
AdSupply operates a two-sided advertising marketplace. It aggregates publisher inventory, packages that inventory through its network and exchange, and sells campaign delivery to advertisers seeking performance outcomes. Value is created by combining supply aggregation, specialised ad formats, optimisation support, and anti-adblock monetisation so that publishers earn more from traffic and advertisers gain scalable access to converting inventory.
How AdSupply Works & Monetises
Business model analysis and core revenue streams
AdSupply monetises primarily through media arbitrage. Advertisers pay for campaign delivery using CPM and CPC pricing, while publishers receive payouts for monetised traffic and impressions. The company retains the spread between advertiser spend and publisher payouts and supports that margin through exclusive inventory access, managed account services, and monetisation of otherwise blocked traffic via patented anti-adblock technology.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
AdSupply: Frequently Asked Questions
What is AdSupply?
AdSupply is a private US ad network and ad exchange that helps publishers monetise traffic and helps advertisers buy performance-oriented inventory.
Who uses AdSupply?
Its users are digital advertisers, affiliate marketers, and online publishers seeking scalable web traffic and monetisation.
How does AdSupply make money?
It earns revenue by taking a margin between advertiser spend and publisher payouts, mainly through CPM and CPC campaign trading and related optimisation support.
Company Facts
- Founded
- 2011
- Headquarters
- United States
- Core Segment
- Media Arbitrator / Ad Network
- Official Link
- adsupply.com