PlotProjects
Geofencing SaaS for location-triggered in-app messaging.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2011
- Company size
- <10
- Market role
- MarTech Vendor
- Official website
- plotprojects.com
What PlotProjects does
PlotProjects provides a proprietary B2B SaaS platform delivered through software and SDK integration into customer mobile apps. Customers use the platform to collect location signals, manage geofences and beacons, automate location-based journeys and measure engagement. Value is created by helping app owners trigger relevant communications at the right physical context while reducing implementation friction through ready-made SDKs and campaign tooling.
Category differentiation
PlotProjects is not a mapping or GIS platform for spatial analysis; it is a B2B mobile engagement platform focused on geofencing, beacon triggers and in-app location-driven messaging. It is closer to mobile marketing automation than to general cartography software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PlotProjects is a B2B software company offering a geofencing and beacon-based platform for mobile apps. Its product enables businesses to track location events through an SDK, define geofences and triggers, and send context-aware notifications and campaigns based on user movement or place visits. The platform is positioned around privacy-first location tracking and GDPR-compliant handling of location data. The company makes money through a usage-based SaaS model tied to tracked mobile users and geofence volume rather than a simple flat licence. Its direct customers are mobile app developers, product teams and marketers, especially in sectors such as retail, logistics and other app-centric businesses that want to use location events to improve engagement, activation and retention.
Business model & monetisation
The platform uses a consumption-oriented SaaS pricing model. Revenue is tied to monthly tracked users and geofence usage, with SDK-based deployment making commercial upside dependent on customer app scale, active user volume and campaign complexity. This is best characterised as SaaS / software subscription with usage-based pricing rather than media spend or advertising arbitrage.
- Usage-based location platform fees
- SaaS pricing tied to monthly tracked users
- Geofence volume charges
- Consumption pricing per geofence
- SDK and platform access
- Software subscription bundled with implementation and campaign tooling
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about PlotProjects
What is PlotProjects?
PlotProjects is a B2B geofencing and beacon-based software platform that helps businesses trigger location-aware actions and notifications inside mobile apps.
Who uses PlotProjects?
It is used by mobile app developers, product teams and marketers, particularly in retail, logistics and other app-driven businesses.
How does PlotProjects make money?
It makes money through usage-based SaaS pricing linked to tracked mobile users, geofence usage and platform access delivered via SDK integration.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
7 publicly documented primary sources and citations linked across the market graph.
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