PlaceSense
Location intelligence platform for anonymised footfall and mobility analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Yigal Alon St 114 ToHa, 11th Floor, Tel Aviv, 6492102, Israel
- Company size
- <10
- Market role
- Data Provider / Broker
- Official website
- placesense.ai
What PlaceSense does
PlaceSense operates a B2B location intelligence model. It ingests and processes large-scale mobile location data, applies anonymisation and modelling, then packages the resulting insights into enterprise software access, analytics outputs and possibly project-based data deliverables. Customers use the product to inform site selection, market analysis, catchment evaluation, real estate strategy, advertising and planning decisions.
Category differentiation
PlaceSense is not a demand-side advertising platform or a consumer map app. It is a B2B location intelligence and mobility analytics provider using anonymised mobile data for enterprise decision support.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
PlaceSense is an Israeli B2B software and data company that provides a proprietary location intelligence platform built on anonymised mobile device data. Its platform converts large-scale mobility signals into aggregated analytics on foot traffic, movement patterns, demographics and real-world behaviour, delivered through dashboards, BI integrations and customised reporting. The business serves organisations that need physical-world decision support, including retailers, real estate groups, urban planners, advertisers and other enterprises. The company generates revenue through a combination of software access, data licensing and bespoke analytics work. Its commercial value proposition is centred on privacy-first anonymisation, machine-learning-based modelling and flexible enterprise delivery rather than consumer-facing apps or media monetisation. PlaceSense is an early-stage but funded specialist in geospatial and mobility analytics rather than a broad consumer data platform.
Business model & monetisation
PlaceSense monetises through B2B licensing of its location intelligence platform and underlying analytics outputs. The likely commercial model combines enterprise SaaS subscriptions for dashboard access with data licensing and customised reporting or analytics engagements. Pricing is likely tiered by usage, geography, data scope, integration requirements and level of bespoke analysis.
- Platform access and dashboards
- Software Subscription
- Custom analytics reports and enterprise deliverables
- Service Fee
- Licensing of aggregated mobility datasets
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Placense Ltd
IAB vendor record: 903
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 9
- Declared feature IDs
- 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about PlaceSense
What is PlaceSense?
PlaceSense is a B2B location intelligence platform that turns anonymised mobile data into footfall, movement and demographic insights for enterprise decision-making.
Who uses PlaceSense?
Its users are businesses and institutions such as retailers, real estate firms, urban planners, advertisers and other enterprise analytics teams.
How does PlaceSense make money?
It appears to make money through enterprise subscriptions, data licensing and customised analytics or reporting services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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