OpenSponsorship
Sports influencer platform for athlete sponsorships and managed campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OpenSponsorship Corp.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- United States
- Company size
- <10
- Market role
- Agency & Consultancy
- Official website
- opensponsorship.com
What OpenSponsorship does
OpenSponsorship runs a hybrid marketplace and software-enabled service model. It aggregates a supply base of athletes, teams and creators on one side, then sells brands and agencies access to that talent pool through workflow software and managed campaign services on the other. Value is created by making athlete discovery, deal flow, contracting, payment protection and reporting more efficient than manual sponsorship sourcing. The company monetises the demand side rather than charging talent to participate.
Category differentiation
OpenSponsorship is not a sports team, talent agency or media owner. It is a B2B software and managed service platform for sourcing and running athlete sponsorship and influencer campaigns.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OpenSponsorship is a private US company operating a sports-focused influencer marketing and sponsorship platform. It connects brands and agencies with athletes, teams and sports creators, offering discovery, messaging, contracting, escrow payments, campaign execution and reporting. The business sits between MarTech software and managed influencer services, with a particular emphasis on athlete partnerships rather than general creator marketing. The company makes money primarily from recurring subscription plans sold to brands, marketing teams and agencies that want either platform access or more hands-on campaign management. Athletes appear to join for free, which indicates a demand-side monetisation model where brand budgets fund the platform. Its core value proposition is reducing the friction of sourcing, vetting, negotiating and paying sports talent for sponsorship and influencer campaigns.
Business model & monetisation
The company uses a hybrid monetisation model centred on recurring subscriptions and managed service fees. Public pricing evidence shows monthly plans for managed offerings, including a Full-Service tier at $2,000 per month and an Elite tier at $5,000 per month. Platform access is bundled with varying levels of human support, campaign strategy and execution. The evidence also suggests possible transaction-related or campaign execution fees embedded in sponsorship workflows, especially given the escrow payment layer, but the exact take-rate structure is not publicly specified.
- Managed service subscriptions
- Monthly recurring fee for fully managed campaigns and account support
- Platform access bundled with campaign workflow software
- Software Subscription
- Potential campaign or transaction-related fees
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about OpenSponsorship
What is OpenSponsorship?
OpenSponsorship is a sports-focused influencer marketing platform that helps brands find, contract and manage athlete sponsorship campaigns.
Who uses OpenSponsorship?
Its main paying users are brands, in-house marketers and agencies running athlete or sports creator campaigns, while athletes and teams use the platform to access opportunities.
How does OpenSponsorship make money?
It mainly earns revenue from monthly subscription-based managed service plans and platform-related campaign management fees charged to brands.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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