OpenSponsorship

OpenSponsorship runs a hybrid marketplace and software-enabled service model. It aggregates a supply base of athletes, teams and creators on one side, then sells brands and agencies access to that talent pool through workflow software and managed campaign services on the other. Value is created by making athlete discovery, deal flow, contracting, payment protection and reporting more efficient than manual sponsorship sourcing. The company appears to monetise the demand side rather than charging talent to participate.

OpenSponsorship is a private US company operating a sports-focused influencer marketing and sponsorship platform. It connects brands and agencies with athletes, teams and sports creators, offering discovery, messaging, contracting, escrow payments, campaign execution and reporting. The business sits between MarTech software and managed influencer services, with a particular emphasis on athlete partnerships rather than general creator marketing.

The company makes money primarily from recurring subscription plans sold to brands, marketing teams and agencies that want either platform access or more hands-on campaign management. Athletes appear to join for free, which indicates a demand-side monetisation model where brand budgets fund the platform. Its core value proposition is reducing the friction of sourcing, vetting, negotiating and paying sports talent for sponsorship and influencer campaigns.