medialabel
medialabel is a influencer marketing agency with proprietary campaign and analytics platform.
Analyst Perspective
medialabel is a German influencer marketing company operating through Medialabel Network GmbH. It provides managed creator campaign services for brands, marketing teams and agencies, and supports those services with its proprietary hi! platform for influencer discovery, campaign execution, real-time tracking, analytics and fraud prevention. The business also offers media extension services that amplify creator-led campaigns into channels such as DOOH, CTV, retail media, in-app and display. Its revenue model appears to be primarily service-led rather than pure software subscription. medialabel makes money from planning and executing influencer campaigns, managing creators, producing campaign assets and running performance-oriented media buying, with pricing linked to service scope, campaign scale and in some cases performance outcomes. Its direct customers are business buyers rather than consumers.
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Key insights about medialabel
Category Differentiation
medialabel is not a consumer social platform or an influencer talent marketplace alone; it is a B2B influencer marketing operator with managed services and proprietary campaign software. It should also be distinguished from pure SaaS creator platforms that do not run campaigns on behalf of clients.
medialabel: About
medialabel operates a hybrid technology-enabled services model. It uses its own software platform to improve campaign setup, influencer selection, reporting, verification and performance measurement, while monetising chiefly through managed influencer marketing and cross-channel media buying services sold to business clients. Value is created by combining creator access, campaign execution, measurement transparency and fraud controls in one operating model.
How medialabel Works & Monetises
Business model analysis and core revenue streams
medialabel primarily monetises through managed service fees for influencer campaign planning, creator sourcing, execution, reporting and media buying. Pricing appears to combine campaign-based fees, retainer-style service revenue and variable charges linked to campaign scale, media spend and performance outcomes such as engagement or conversions. The hi! platform supports delivery and differentiation, but the available evidence suggests it is bundled into the service model rather than sold mainly as standalone SaaS.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (medialabel)
Arten von Influencern: Themen & Tipps von Beauty bis Gaming
This article discusses the different types of influencers and provides tips related to various themes from beauty to gaming.
Read original sourceTop 10 Lifestyle Influencer: Lebensstil mit Erfolg
This article discusses the top 10 German lifestyle bloggers and their impact on lifestyle influencing.
Read original sourceBlack Friday 2024: Trends and Survey Insights
New data from the Bundesverband Digitale Wirtschaft (BVDW) shows that Black Friday 2024 remains predominantly online in Germany: 36% plan to use discount events, and 66.5% prefer digital shopping. Only 7.9% intend to shop mostly in-store, while 20.9% will shop both online and in-store. Consumers favor familiar brands (44.7%), and just 1.6% search for unknown brands. More than half (55.6%) have experienced fake ‘discounts’ that weren’t real. Tim Lomborg, Managing Director of affiliate platform Awin, identifies 10 trends for the Golden Quarter 2024, including rate-cut driven consumer confidence, BNPL relevance, personalized discounts via tech, AI-enabled marketing, influencer momentum, and growing Retail Media and partnerships. The report notes continued online dominance, rising influencer spend, and the emergence of options like Green Saturday as alternatives to BF, while brands emphasize transparent offers and cross-channel strategies.
Read original sourcemedialabel: Frequently Asked Questions
What is medialabel?
medialabel is a German influencer marketing company that combines managed creator campaign services with a proprietary tracking and analytics platform.
Who uses medialabel?
Brands, marketing teams, agencies, ecommerce businesses and app marketers use it to run influencer-led branding and performance campaigns.
How does medialabel make money?
It earns mainly from managed campaign fees, media buying revenue and performance-linked influencer marketing services, with its platform supporting delivery.
Company Facts
- Founded
- 2016
- Headquarters
- Unter den Linden 32-34, 10117 Berlin
- Core Segment
- Agency & Consultancy
- Company Size
- 50–200
- Official Link
- medialabel.com