medialabel
Influencer marketing agency with proprietary campaign and analytics platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- medialabel Network GmbH
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Unter den Linden 32-34, 10117 Berlin
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- medialabel.com
What medialabel does
medialabel operates a hybrid technology-enabled services model. It uses its own software platform to improve campaign setup, influencer selection, reporting, verification and performance measurement, while monetising chiefly through managed influencer marketing and cross-channel media buying services sold to business clients. Value is created by combining creator access, campaign execution, measurement transparency and fraud controls in one operating model.
Category differentiation
medialabel is not a consumer social platform or an influencer talent marketplace alone; it is a B2B influencer marketing operator with managed services and proprietary campaign software. It should also be distinguished from pure SaaS creator platforms that do not run campaigns on behalf of clients.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
medialabel is a German influencer marketing company operating through Medialabel Network GmbH. It provides managed creator campaign services for brands, marketing teams and agencies, and supports those services with its proprietary hi! platform for influencer discovery, campaign execution, real-time tracking, analytics and fraud prevention. The business also offers media extension services that amplify creator-led campaigns into channels such as DOOH, CTV, retail media, in-app and display. Its revenue model is primarily service-led rather than pure software subscription. medialabel makes money from planning and executing influencer campaigns, managing creators, producing campaign assets and running performance-oriented media buying, with pricing linked to service scope, campaign scale and in some cases performance outcomes. Its direct customers are business buyers rather than consumers.
Business model & monetisation
medialabel primarily monetises through managed service fees for influencer campaign planning, creator sourcing, execution, reporting and media buying. Pricing combines campaign-based fees, retainer-style service revenue and variable charges linked to campaign scale, media spend and performance outcomes such as engagement or conversions. The hi! platform supports delivery and differentiation, but the available evidence suggests it is bundled into the service model rather than sold mainly as standalone SaaS.
- Managed influencer campaign execution
- Service fees and campaign-based pricing
- Performance-based influencer programmes
- Outcome-linked fees
- Cross-channel media extension
- Media buying fees or percentage of spend
- Platform-enabled reporting and analytics
- Bundled into service delivery
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Pflichtpraktikum im Campaign Management(Intern) | Marketing & Growth | Berlin | |
| Junior New Business Manager (Neukundengewinnung)(Junior) | Sales & Business Development | Berlin | |
| Junior Sales Development Representative – Lead Generation & Sales Automation(Junior) | Sales & Business Development | Berlin |
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Questions about medialabel
What is medialabel?
medialabel is a German influencer marketing company that combines managed creator campaign services with a proprietary tracking and analytics platform.
Who uses medialabel?
Brands, marketing teams, agencies, ecommerce businesses and app marketers use it to run influencer-led branding and performance campaigns.
How does medialabel make money?
It earns mainly from managed campaign fees, media buying revenue and performance-linked influencer marketing services, with its platform supporting delivery.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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