OpenSincera
Free advertising metadata API for open-web supply-chain transparency.
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Profile record updated:
Company facts
- Entity type
- BUSINESS_UNIT
- Headquarters
- United States
- Market role
- Data Provider / Broker
- Official website
- opensincera.com
What OpenSincera does
OpenSincera operates as a B2B advertising data utility. It gathers and structures metadata about digital ad environments and distributes that data through an API for integration into analytics workflows, programmatic systems and internal models. Rather than charging directly for access, the platform creates value by reducing information asymmetry in the open-web advertising ecosystem and by strengthening the surrounding infrastructure used by buyers, sellers and measurement teams.
Category differentiation
This is not an independent DSP or a consumer-facing app. It is the relaunched Sincera advertising metadata platform operated within The Trade Desk ecosystem.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OpenSincera is an advertising metadata platform focused on the open internet. Following The Trade Desk's acquisition of Sincera in 2025, the business was relaunched as OpenSincera to provide objective, standardised data on ad experience and programmatic supply-chain quality, including metrics such as ads-to-content ratio, ad refresh behaviour, supply paths and publisher health indicators. The platform is API-first and is aimed at business users such as adtech developers, DSPs, SSPs, analytics teams and publisher monetisation teams. OpenSincera is positioned as free for the industry, so its commercial role is strategic rather than directly monetised: it creates value by improving transparency and decision quality across open-web advertising, while indirectly supporting The Trade Desk's broader demand-side platform and open-internet market position.
Business model & monetisation
OpenSincera is positioned as free to use and does not rely on direct subscription, licence or usage fees. Its monetisation is indirect and strategic: The Trade Desk funds the platform as a data asset that can improve trust, transparency and performance in open-web programmatic advertising, which in turn can support greater platform adoption, higher media spend and stronger retention within The Trade Desk's broader demand-side business.
- Indirect uplift to parent demand-side platform activity
- Percentage Take-Rate
- Free API and data access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about OpenSincera
What is OpenSincera?
OpenSincera is a B2B advertising metadata platform that provides API access to objective signals on ad experience, supply paths and publisher quality across the open web.
Who uses OpenSincera?
Its users are adtech developers, DSPs, SSPs, analytics teams, publisher monetisation teams and programmatic engineers that need structured supply-chain and quality data.
How does OpenSincera make money?
It appears to be free for the industry, with value monetised indirectly by supporting The Trade Desk's broader programmatic buying ecosystem rather than through direct pricing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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