Precise
Precise is a programmatic supply-chain measurement and governance software for advertisers.
Precise operates in the AdTech Vendor segment.
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Distinction
This company is not a DSP, SSP or ad network selling media inventory. It is a measurement and governance software layer for analysing and optimising programmatic supply-chain economics.
- Founded
- Unknown
- Headquarters
- 123 Broadway, Suite 100, New York, NY 10004, United States
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Precise
Precise: About
Precise operates a B2B SaaS model centred on programmatic media measurement, supply-path analysis and optimisation governance. It creates value by exposing hidden intermediaries and fees in digital media execution, quantifying incremental contribution at each layer, and enabling customers to apply policy-based controls and documented optimisation actions. The platform sits alongside existing DSP, SSP and data workflows rather than replacing them, helping buyers improve efficiency and governance across open programmatic spend.
Products & Services in Categories
Verified structural categorizations from the graph
Precise: Market Position
Precise is a B2B software company providing a measurement and governance platform for programmatic advertising economics. Its platform maps intermediaries, platforms and fee layers across campaign execution, measures contribution and duplication at each layer, and gives advertisers and agencies a structured way to optimise spend with auditability.
The company appears to make money by licensing its SaaS platform to enterprise advertisers, agencies and programmatic teams. Its value proposition is not media buying or inventory resale, but software-driven analysis, policy enforcement and continuous monitoring designed to reduce waste and move more budget into working media.
Precise: Frequently Asked Questions
What is Precise?
Precise is a B2B SaaS platform for measuring programmatic media supply-chain economics and governing optimisation decisions.
Who uses Precise?
Its users are enterprise advertisers, media agencies, programmatic traders and marketing analytics teams managing digital media spend.
How does Precise make money?
It appears to make money through enterprise software subscriptions, potentially with usage-based components and related onboarding services.
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