Precise
Programmatic supply-chain measurement and governance software for advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- 123 Broadway, Suite 100, New York, NY 10004, United States
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- precise.ai
What Precise does
Precise operates a B2B SaaS model centred on programmatic media measurement, supply-path analysis and optimisation governance. It creates value by exposing hidden intermediaries and fees in digital media execution, quantifying incremental contribution at each layer, and enabling customers to apply policy-based controls and documented optimisation actions. The platform sits alongside existing DSP, SSP and data workflows rather than replacing them, helping buyers improve efficiency and governance across open programmatic spend.
Category differentiation
This company is not a DSP, SSP or ad network selling media inventory. It is a measurement and governance software layer for analysing and optimising programmatic supply-chain economics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Precise is a B2B software company providing a measurement and governance platform for programmatic advertising economics. Its platform maps intermediaries, platforms and fee layers across campaign execution, measures contribution and duplication at each layer, and gives advertisers and agencies a structured way to optimise spend with auditability. The company makes money by licensing its SaaS platform to enterprise advertisers, agencies and programmatic teams. Its value proposition is not media buying or inventory resale, but software-driven analysis, policy enforcement and continuous monitoring designed to reduce waste and move more budget into working media.
Business model & monetisation
The company is monetised primarily through SaaS licensing for platform access. Based on the product description, pricing is structured around enterprise subscriptions and may scale with usage variables such as analysed media volume, seats, data volume or workflow scope. There is no evidence that Precise earns revenue through media arbitrage, ad inventory mark-ups or marketplace take-rates.
- Enterprise platform subscriptions
- Software Subscription
- Usage-scaled analytics or data processing fees
- Software Subscription
- Implementation or onboarding support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Precise
What is Precise?
Precise is a B2B SaaS platform for measuring programmatic media supply-chain economics and governing optimisation decisions.
Who uses Precise?
Its users are enterprise advertisers, media agencies, programmatic traders and marketing analytics teams managing digital media spend.
How does Precise make money?
It appears to make money through enterprise software subscriptions, potentially with usage-based components and related onboarding services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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