Octopads
CTV adtech linking mobile movement data to household targeting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OCTOPADS
- Entity type
- COMPANY
- Founded
- 26/03/2025
- Headquarters
- 8 Rue Cavallotti, 75018 Paris
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- octopads.io
What Octopads does
Octopads operates a B2B advertising technology model. It ingests location and IP data collected through mobile app SDKs, transforms those signals into audience segments based on real-world movement behaviour, maps those audiences to CTV households, and enables targeted campaign delivery with reporting. Value is created by improving audience precision and by tying CTV exposure to offline outcomes such as store visits.
Category differentiation
This is a B2B CTV advertising technology company, not a consumer streaming service or a general mobile app developer. It is also distinct from broad horizontal DSPs because its positioning centres on location-derived audience targeting and offline attribution for CTV.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Octopads is a France-based adtech company operating a proprietary platform for Connected TV advertising. Its product connects mobile geolocation and IP data to CTV households, allowing advertisers and agencies to build audiences from offline movement patterns, activate campaigns on CTV inventory, and measure outcomes such as store visits. The company sells primarily to brands, advertisers, and media agencies running cross-device and retail-influenced campaigns. The business makes money through campaign-linked advertising spend rather than consumer subscriptions. Based on the available product evidence, Octopads captures value through targeted CTV media execution, data-driven audience segmentation, and attribution reporting, likely via a take-rate on managed or platform-enabled media spend and bundled data/measurement fees.
Business model & monetisation
The company is monetised through programme-based advertising spend. The primary commercial model is a percentage take-rate or margin on CTV media buying, with proprietary audience data, targeting, and attribution reporting bundled into campaign pricing. There may also be software-style platform access elements, but the core revenue logic is media-linked rather than pure seat-based SaaS.
- CTV campaign media spend
- Percentage take-rate on media buying and activation
- Audience data and targeting
- Bundled data fee within campaign pricing
- Attribution and reporting
- Measurement bundled into campaign or premium analytics fee
- Platform access
- Software-style subscription or usage fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Octopads
IAB vendor record: 1441
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 3, 4, 7, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Octopads
What is Octopads?
Octopads is a French adtech company offering a proprietary platform for CTV audience targeting using mobile location, IP matching, and offline attribution.
Who uses Octopads?
Its customers are advertiser brands, media agencies, and campaign teams that want to run targeted CTV and cross-device advertising.
How does Octopads make money?
It likely earns revenue from campaign-linked media spend, taking a margin or fee on CTV activation and bundling audience data and attribution reporting into pricing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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