Octopads

The company operates as an adtech media and data supplier for CTV campaigns. It ingests mobile geolocation and device/IP data, builds audience segments based on physical movement and visit behaviour, and activates those audiences on connected TV inventory via IP matching to household TV devices and broadcaster supply. It then provides reporting and attribution around store visits and point-of-sale outcomes linked to those CTV exposures.

Its value creation lies in enabling advertisers and agencies to buy CTV impressions against precise offline behaviour-based audiences and to measure retail outcomes from those campaigns. It sits between data providers (e.g. Singlespot), CTV publishers/broadcasters, and buyers (brands, agencies, trading desks, DSPs), packaging this into a managed targeting and measurement solution.

Octopads.io is a French adtech start-up focused on connected TV (CTV) advertising. It builds a bridge between smartphone data and smart TVs by using mobile geolocation and IP matching to create audience segments based on users’ offline movement patterns and then target them on CTV inventory.

The company runs and supplies CTV campaigns for brands and agencies, using exclusive geolocation data from Singlespot to power targeting and retail footfall/point-of-sale attribution. Revenue is generated from selling media and data-driven targeting/measurement services to advertisers and their intermediaries rather than from consumer fees.