Affle

The company runs an outcome-focused mobile advertising platform that connects advertisers with mobile inventory across apps and other digital properties. It aggregates and orchestrates supply via programmatic integrations and direct partnerships, using its mobile data management platform and supply cloud to target and measure users at the device level. It creates value by improving user acquisition, retargeting and online-to-offline conversions for advertisers and app owners.

Economically, it operates a media arbitrage and performance marketing model: it purchases media inventory on impression-based terms from publishers and supply partners, then packages and sells campaigns to advertisers on a performance basis. Its proprietary data, attribution and fraud prevention are used to increase advertiser return on ad spend and to protect its own margins between media/input costs and outcome-based revenues. Ancillary tools such as creative automation, app store optimisation support and messaging services deepen integration with marketing workflows and make the platform stickier for customers.

Affle is an India-headquartered mobile advertising and marketing technology company focused on outcome-based user acquisition and engagement. Its core platform uses device-level data and AI to target, deliver and optimise mobile ad campaigns across multiple demand- and supply-side partners, with a particular focus on app marketing and conversions.

The company operates a consumer intelligence stack including a mobile DMP, supply cloud, creative/ASO tools and messaging capabilities. It buys media inventory from app publishers and other supply sources and sells performance-based campaigns to advertisers and agencies on a cost-per-converted-user (CPCU) and related models. Its direct customers are brands, app owners and marketing agencies; it also works with operators and OEMs as inventory and distribution partners rather than paying customers.