Affle

Nisan Schitrit Named CEO of YouAppi

YouAppi, a mobile growth and Connected TV advertising platform within the Affle group, appointed Nisan Schitrit as Chief Executive Officer effective May 7, 2026. Schitrit, formerly YouAppi’s Chief Operating Officer and a decade-long member of its leadership team, will lead the company’s AI-led product innovation, cross-screen platform expansion and global growth efforts. The announcement highlights YouAppi’s focus on a verticalized, AI-first strategy across mobile and Connected TV and notes industry recognitions such as AppsFlyer Performance Index and the Singular ROI Index. Anuj Khanna Sohum, Chairperson, MD & CEO of Affle, commented that the appointment supports the group’s “10x growth” vision and scaling of cross-channel capabilities.

Affle Buys Mobile DSP Jampp As Market Volatility Spurs Even More Mobile Ad Tech M&A

Affle completed the acquisition of Jampp, a mobile demand-side platform, in June 2021. Jampp will operate as an independent entity within Affle and adds a programmatic user-acquisition platform to Affle’s marketing suite, complementing tools for user acquisition, brand marketing, retargeting, and ad fraud detection. The deal reflects a wave of mobile ad tech M&A driven by privacy changes, with peers such as AppLovin, Digital Turbine, Zynga, and Vungle also pursuing deals. Jampp’s co-founders Diego Meller and Anuj Khanna Sohum described the combination as leveraging complementary strengths to deliver greater scale and ROI. Jampp has presence in India and Singapore and expands Affle’s footprint into Latin America and North America, while Affle remains strong in Asia Pacific; Jampp’s North America business also provides iOS ecosystem insight amid Apple’s ATT changes. The deal price was not disclosed. Jampp employs 96 people and will continue operating independently within Affle.

Here’s What Apple Is Planning For SKAdNetwork 3.0 As Part Of iOS 14.6

Apple plans SKAdNetwork 3.0 as part of the iOS 14.6 beta, enabling postbacks to multiple ad networks. The winning network will receive an install validation postback, while up to five other networks are alerted that they did not win attribution. SKAdNetwork has evolved from 1.0 (2018) to 2.0 (announced June 2020). The article presents mixed industry reactions: some praise Apple's commitment and the multitouch lite updates in 3.0, while others criticize practical use of loss notifications and the five-network postback limit. Developers and advertisers still seek features like reengagement campaigns using device IDs (IDFA) and web-to-app measurement, which are not current SKAdNetwork capabilities; Private Click Measurement covers web-to-web and app-to-web, but full web-to-app measurement remains uncertain. Overall, the updates are seen as positive progress with notable remaining gaps.