Affle
Affle is a mobile-first performance adtech platform for user acquisition and conversion.
Analyst Perspective
Affle is an Indian publicly listed adtech company that sells a mobile-first, performance-led advertising platform to brands, advertisers, agencies and app marketers. Its core offering combines demand-side media buying, consumer data infrastructure, identity capabilities, measurement and AI-assisted creative optimisation to help customers acquire, retarget and convert users across mobile apps, connected TV and adjacent digital channels. The group also includes acquired or integrated brands such as Appnext, Mediasmart, Jampp, RevX and YouAppi. The company makes money primarily from performance advertising, especially conversion-linked pricing such as CPCU, alongside programmatic media buying economics and software-style platform usage embedded in campaign execution. Its customers are businesses rather than consumers: advertisers, app growth teams, agencies and SMEs buying user acquisition, retargeting, analytics and CTV campaign tooling.
Analyst Signal Briefing
Updated: 2 Jul 2026Following its robust FY2026 performance, Affle has accelerated its expansion by acquiring AdColony’s technology assets and trademark. The company has refined its strategic mission to prioritise verticalised AI-led conversions across mobile, Connected TV, and agentic devices, while extending its global footprint into Spain. Key leadership transitions include promoting Ankit Rawal to SVP of Business Development and Partnerships and appointing Nisan Schitrit as CEO of YouAppi. These developments, alongside the integration of Jampp and Youappi, underpin the group’s "10x growth" vision for scaling global cross-screen capabilities and AI-led product innovation.
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Key insights about Affle
Subsidiaries
Affle operates a network including mediasmart, RevX.
Competitors
Key competitors include The Trade Desk, Criteo, Branch.
Similar Companies
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Acquisitions
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Category Differentiation
Affle is a listed adtech and programmatic advertising platform group, not a consumer app or a pure marketing agency. It should also be distinguished from standalone DSPs because its stack spans data, creative optimisation, analytics and multiple acquired app-growth platforms.
Affle: About
Affle operates as an AdTech Vendor providing an integrated stack for audience intelligence, programmatic media buying, campaign measurement and creative orchestration. It creates value by combining proprietary data assets, identity resolution, AI-led optimisation and media execution into a conversion-focused platform for advertisers. Revenue is generated through outcome-based campaign spend, media execution margins and platform-enabled adtech products that improve targeting, creative relevance and attribution.
How Affle Works & Monetises
Business model analysis and core revenue streams
Affle primarily monetises through performance-based advertising, especially cost-per-converted-user arrangements in which advertisers pay for completed outcomes rather than only impressions or clicks. This is supplemented by programmatic media buying margins, campaign platform usage, and higher-value monetisation from proprietary data, targeting, analytics and AI-driven creative optimisation capabilities bundled into advertiser workflows.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
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Technology
Affle: Key Subsidiaries & Acquisitions
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Mobile-first DSP for omnichannel programmatic advertising and measurement.
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Performance DSP for app growth, retargeting and cross-channel media buying.
Affle: Key Competitors & Alternatives
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Independent DSP for omnichannel programmatic advertising on the open internet.
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Commerce media platform for retail advertising and open internet activation.
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Mobile linking, attribution, and programmatic buying platform for marketers.
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Mobile-first ad tech platform for programmatic advertising and app monetisation.
Recent Signals (Affle)
Affle updates leadership and company description to reflect verticalized AI-led consumer conversions across CTV and AICDs
The company removed Chief Growth and Marketing Officer Nikhil Kumar and Senior Advisor Emeritus Richard Humphreys, promoted Ankit Rawal to SVP Business Development & Partnerships, and updated its mission to focus on verticalized AI-led conversions across mobile, CTV, and agentic devices. Also added Spain to global presence.
Read original sourceAnalyst & Investor Meet - Intimation (30 June 2026)
New intimation for an analyst and investor meeting scheduled on 30 June 2026.
Read original sourceAffle Announces Strategic Acquisition of AdColony Technology Assets and Trademark from DT
Affle Announces Strategic Acquisition of AdColony Technology Assets and Trademark from DT Jun 15, 2026
Read original sourceAffle: Frequently Asked Questions
What is Affle?
Affle is an Indian publicly listed adtech company that provides performance-led advertising, data, analytics and creative optimisation products for advertisers and app marketers.
Who uses Affle?
Its customers are brands, advertisers, app growth teams, agencies and SMEs buying user acquisition, retargeting, analytics and CTV campaign tools.
How does Affle make money?
It mainly earns from outcome-based advertising spend, especially conversion-linked pricing such as CPCU, plus programmatic media margins and platform-led upsells.
Company Facts
- Founded
- 2005
- Headquarters
- A47 Lower Ground Floor, Hauz Khas, New Delhi (registered office listed in company filing)
- Core Segment
- AdTech Vendor
- Company Size
- 501–1,000
- Official Link
- affle.com