Affle
Mobile-first performance adtech platform for user acquisition and conversion.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Affle 3i Limited
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- A47 Lower Ground Floor, Hauz Khas, New Delhi (registered office listed in company filing)
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Ticker
- AFFLE
- Official website
- affle.com
What Affle does
Affle operates as an AdTech Vendor providing an integrated stack for audience intelligence, programmatic media buying, campaign measurement and creative orchestration. It creates value by combining proprietary data assets, identity resolution, AI-led optimisation and media execution into a conversion-focused platform for advertisers. Revenue is generated through outcome-based campaign spend, media execution margins and platform-enabled adtech products that improve targeting, creative relevance and attribution.
Category differentiation
Affle is a listed adtech and programmatic advertising platform group, not a consumer app or a pure marketing agency. It should also be distinguished from standalone DSPs because its stack spans data, creative optimisation, analytics and multiple acquired app-growth platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Affle is an Indian publicly listed adtech company that sells a mobile-first, performance-led advertising platform to brands, advertisers, agencies and app marketers. Its core offering combines demand-side media buying, consumer data infrastructure, identity capabilities, measurement and AI-assisted creative optimisation to help customers acquire, retarget and convert users across mobile apps, connected TV and adjacent digital channels. The group also includes acquired or integrated brands such as Appnext, Mediasmart, Jampp, RevX and YouAppi. The company makes money primarily from performance advertising, especially conversion-linked pricing such as CPCU, alongside programmatic media buying economics and software-style platform usage embedded in campaign execution. Its customers are businesses rather than consumers: advertisers, app growth teams, agencies and SMEs buying user acquisition, retargeting, analytics and CTV campaign tooling.
Company news briefing
Briefing updated:
Following its robust FY2026 performance, Affle has accelerated its expansion by acquiring AdColony’s technology assets and trademark. The company has refined its strategic mission to prioritise verticalised AI-led conversions across mobile, Connected TV, and agentic devices, while extending its global footprint into Spain. Key leadership transitions include promoting Ankit Rawal to SVP of Business Development and Partnerships and appointing Nisan Schitrit as CEO of YouAppi. These developments, alongside the integration of Jampp and Youappi, underpin the group’s "10x growth" vision for scaling global cross-screen capabilities and AI-led product innovation.
Business model & monetisation
Affle primarily monetises through performance-based advertising, especially cost-per-converted-user arrangements in which advertisers pay for completed outcomes rather than only impressions or clicks. This is supplemented by programmatic media buying margins, campaign platform usage, and higher-value monetisation from proprietary data, targeting, analytics and AI-driven creative optimisation capabilities bundled into advertiser workflows.
- Performance advertising campaigns
- Outcome-based CPCU pricing
- Programmatic media execution
- Take-rate or margin on managed and platform media spend
- Data and targeting capabilities
- Bundled platform value within campaign pricing
- Creative automation and optimisation tooling
- Bundled software value and upsell within campaign workflows
- Analytics and reporting products
- Platform-led upsell and customer retention lever
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- MicroAd
Japanese adtech group spanning CDP, DSP and SSP.
- Viant
Independent DSP focused on CTV, identity and omnichannel measurement.
- Captify
Search-intelligence adtech platform for targeting, activation and measurement.
Side-by-side comparisons
Subsidiaries & acquisitions
- mediasmart
Mobile-first DSP for omnichannel programmatic advertising and measurement.
- RevX
Performance DSP for app growth, retargeting and cross-channel media buying.
- Jampp
Mobile DSP for app acquisition and retargeting.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Affle
What is Affle?
Affle is an Indian publicly listed adtech company that provides performance-led advertising, data, analytics and creative optimisation products for advertisers and app marketers.
Who uses Affle?
Its customers are brands, advertisers, app growth teams, agencies and SMEs buying user acquisition, retargeting, analytics and CTV campaign tools.
How does Affle make money?
It mainly earns from outcome-based advertising spend, especially conversion-linked pricing such as CPCU, plus programmatic media margins and platform-led upsells.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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