Affle

Affle operates as an AdTech Vendor providing an integrated stack for audience intelligence, programmatic media buying, campaign measurement and creative orchestration. It creates value by combining proprietary data assets, identity resolution, AI-led optimisation and media execution into a conversion-focused platform for advertisers. Revenue is generated through outcome-based campaign spend, media execution margins and platform-enabled adtech products that improve targeting, creative relevance and attribution.

Affle is an Indian publicly listed adtech company that sells a mobile-first, performance-led advertising platform to brands, advertisers, agencies and app marketers. Its core offering combines demand-side media buying, consumer data infrastructure, identity capabilities, measurement and AI-assisted creative optimisation to help customers acquire, retarget and convert users across mobile apps, connected TV and adjacent digital channels. The group also includes acquired or integrated brands such as Appnext, Mediasmart, Jampp, RevX and YouAppi.

The company makes money primarily from performance advertising, especially conversion-linked pricing such as CPCU, alongside programmatic media buying economics and software-style platform usage embedded in campaign execution. Its customers are businesses rather than consumers: advertisers, app growth teams, agencies and SMEs buying user acquisition, retargeting, analytics and CTV campaign tooling.