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Third-Party Audience Targeting Segments · Data Provider / Broker · AdTech Vendor

Nordic Data Resources (NDR)

Privacy-compliant audience data for programmatic advertising activation.

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Company facts

Official name
Nordic Data Resources AS
Entity type
COMPANY
Founded
2015
Company size
10–49
Market cluster / sector
Third-Party Audience Targeting Segments
Market role
Data Provider / Broker · AdTech Vendor
Official website
nordicdataresources.com

What Nordic Data Resources (NDR) does

NDR creates and distributes audience data assets that buyers use to improve ad targeting and campaign planning. It creates value by aggregating large-scale geo, behavioural and classification datasets, packaging them into ready-to-activate or bespoke segments, and making those segments available through existing programmatic buying infrastructure rather than operating its own DSP.

Category differentiation

Nordic Data Resources is a B2B audience data and segmentation provider, not a DSP, consumer app or full-service media agency. Its core role is supplying privacy-compliant audience data for activation through other programmatic platforms.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Nordic Data Resources (NDR) is a B2B audience data provider serving the programmatic advertising market. Its product set centres on geo-targeted, behavioural and curated audience segments, plus supporting unstructured data assets and segmentation taxonomies, which advertisers, agencies, DSP users and data teams can activate across major demand-side platforms and related data marketplaces. The company positions its offering around privacy-compliant, cookieless and location-first targeting rather than consumer-facing media or software.

Business model & monetisation

The company monetises through data licensing and usage-based activation of audience segments within programmatic ecosystems. Revenue comes from access to pre-built and custom audience segments, partner distribution through DSPs and data platforms, and recurring spend tied to ongoing segment activation or licensing agreements rather than end-user subscriptions.

Audience segment activation via programmatic platforms
Usage-based data fees embedded in campaign activation
Custom geo and bespoke audience segment creation
Project-based or premium licensing
Pre-built audience catalogues and packaged segment libraries
Data licensing
Unstructured data access for modelling and enrichment
Licensing or data delivery agreements

Products & capabilities

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Competitors & alternatives

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Recent recorded signals

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Questions about Nordic Data Resources (NDR)

What is Nordic Data Resources?

Nordic Data Resources is a B2B audience data provider that offers geo, behavioural and other privacy-compliant audience segments for programmatic advertising.

Who uses Nordic Data Resources?

Its users are advertisers, media agencies, trading desks, DSP buyers, campaign planners and data teams that need audience targeting data.

How does Nordic Data Resources make money?

It makes money by licensing audience data and charging for activation and use of pre-built or custom segments through programmatic platforms and data partners.

Sources & coverage

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13 publicly documented primary sources and citations linked across the market graph.

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