Nordic Data Resources (NDR)

NDR creates and distributes audience data assets that buyers use to improve ad targeting and campaign planning. It creates value by aggregating large-scale geo, behavioural and classification datasets, packaging them into ready-to-activate or bespoke segments, and making those segments available through existing programmatic buying infrastructure rather than operating its own DSP.

Nordic Data Resources (NDR) is a B2B audience data provider serving the programmatic advertising market. Its product set centres on geo-targeted, behavioural and curated audience segments, plus supporting unstructured data assets and segmentation taxonomies, which advertisers, agencies, DSP users and data teams can activate across major demand-side platforms and related data marketplaces. The company positions its offering around privacy-compliant, cookieless and location-first targeting rather than consumer-facing media or software.