Nextatlas

Nextatlas is an Italian B2B trend-forecasting and consumer insight company operating under the legal entity ICOOLHUNT S.P.A. It sells a proprietary software platform and related services that help brands, agencies, strategists, innovation teams, and researchers identify emerging trends, model adoption curves, and generate evidence-backed forecasts. Its product set includes a core forecasting platform, a food-and-beverage vertical solution, a self-service analytics environment, a generative research output tool, API access, and bespoke analyst-led research. The company generates revenue primarily from recurring software subscriptions for access to its forecasting and analytics products, with additional revenue from API access and customised research engagements. Its commercial value proposition is grounded in a proprietary data layer that combines early-adopter signals with institutional, patent, and scientific sources, allowing customers to use one platform for strategic planning, product development, innovation validation, and market positioning.