Media Quality, Brand Safety & Ad Verification · Data Provider / Broker · AdTech Vendor
NewsGuard
Trust and misinformation intelligence for advertising, platforms, and AI systems.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- NewsGuard Technologies, Inc.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 25 W. 52nd Street, 15th Floor, New York, NY 10019
- Company size
- 50–200
- Market cluster / sector
- Media Quality, Brand Safety & Ad Verification
- Market role
- Data Provider / Broker · AdTech Vendor
- Official website
- newsguardtech.com
What NewsGuard does
NewsGuard operates a B2B data and software model built around proprietary, continuously updated credibility and misinformation intelligence. It creates value by researching and maintaining structured datasets on news source reliability, false claims, and influence operations, then distributing that intelligence through subscriptions, APIs, dashboards, and managed services. Customers use these signals to improve brand safety, content governance, reputation monitoring, and AI output quality.
Category differentiation
NewsGuard is not a news publisher, browser-only consumer product, or general-purpose ad verification vendor. It is a B2B provider of credibility and misinformation intelligence used in advertising, platform trust, and AI safety workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
NewsGuard is a private US information intelligence company that produces structured trust and misinformation datasets for enterprise customers. Its core products include news reliability ratings, false claim data feeds, a monitoring dashboard, advertising brand safety tools, AI safety data products, and managed misinformation monitoring services. The company sells primarily to advertisers, media platforms, AI developers, researchers, and enterprise communications or risk teams that need to assess source credibility, filter unsafe inventory, or detect false narratives. The business generates revenue through enterprise subscriptions, data licensing, API access, dashboard access, and managed monitoring services. In practice, NewsGuard monetises a proprietary analyst-led methodology: journalist-produced ratings and continuously updated misinformation data are packaged into software and data products that plug into ad tech, moderation, brand safety, and AI system workflows.
Company news briefing
Briefing updated:
NewsGuard has expanded the European rollout of its subscription-based NewsGuard AI service across Germany, Austria, France, Italy, and the UK, compensating vetted publishers and sharing subscription revenue with co-marketing partners. This builds on its ongoing integration with Teads' contextual brand suitability frameworks, reinforcing its position as a critical verification layer for advertisers navigating digital misinformation and emerging regulatory requirements.
Business model & monetisation
NewsGuard monetises mainly through enterprise subscription licensing of data assets and software access. Revenue comes from recurring licences for reliability ratings and false claim datasets, API and integration access for platform and AI use cases, SaaS dashboard subscriptions, and managed monitoring services for brands and communications teams. It also has evidence of institutional and government-related revenue via contract funding, complementing its core software and data licensing model.
- Enterprise data licensing for reliability ratings and false claim feeds
- Software Subscription
- Dashboard access and monitoring software
- Software Subscription
- API and integration access for AI and platform workflows
- Pay-per-Use
- Managed misinformation monitoring and analyst services
- Service Fee
- Government or institutional contracts
- Service Fee
Products & capabilities
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Competitors & alternatives
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Receive automated telemetry on strategic moves, acquisitions, and market share shifts across NewsGuard's competitive landscape.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
NewsGuard AI Launches in Germany, Austria, and More European Countries
AI · Recorded impact score: 3/5
NewsGuard has launched its AI service, NewsGuard AI, in Germany, Austria, France, Italy, the UK, and other European countries. The AI tool answers questions on current news topics using only approximately 12,000 news sources that NewsGuard has vetted for credibility and transparency. When journalistic content is used in responses, NewsGuard AI cites and links to the original articles, and the media outlets receive compensation. The service is subscription-based, with a free tier of ten queries per day and a premium subscription at eight euros per month after a two-week free trial. NewsGuard has no plans to introduce advertising. Publishers can participate as co-marketing partners, offering the service to their readers at a discounted rate and receiving 50% of the subscription revenue generated through their channels. This creates a potential indirect advertising effect, as frequently cited sources might leverage the credibility label for brand safety.
- NewsGuard AI launched in Germany, Austria, France, Italy, and the UK.
- The AI service is based on around 12,000 vetted news and information sources.
NewsGuard Launches NewsGuard AI in Europe, Bringing Reliable AI-Powered News to European Readers in French, German, and Italian, in addition to English
Recorded impact score: 3.5/5
NewsGuard has launched NewsGuard AI in Europe, expanding its AI-powered news service to French, German, and Italian, in addition to English. This marks a significant product launch for the company.
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Questions about NewsGuard
What is NewsGuard?
NewsGuard is a private B2B intelligence company that produces reliability ratings, false claim data, and monitoring tools for advertising, platform trust, and AI safety use cases.
Who uses NewsGuard?
Its customers include advertisers, agencies, digital platforms, AI developers, enterprise communications teams, researchers, broadcasters, and podcast or CTV platforms.
How does NewsGuard make money?
It makes money through enterprise subscriptions, data licensing, API access, dashboard subscriptions, managed monitoring services, and some institutional or government contracts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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