NewsGuard

NewsGuard operates a B2B data and software model built around proprietary, continuously updated credibility and misinformation intelligence. It creates value by researching and maintaining structured datasets on news source reliability, false claims, and influence operations, then distributing that intelligence through subscriptions, APIs, dashboards, and managed services. Customers use these signals to improve brand safety, content governance, reputation monitoring, and AI output quality.

NewsGuard is a private US information intelligence company that produces structured trust and misinformation datasets for enterprise customers. Its core products include news reliability ratings, false claim data feeds, a monitoring dashboard, advertising brand safety tools, AI safety data products, and managed misinformation monitoring services. The company sells primarily to advertisers, media platforms, AI developers, researchers, and enterprise communications or risk teams that need to assess source credibility, filter unsafe inventory, or detect false narratives.

The business generates revenue through enterprise subscriptions, data licensing, API access, dashboard access, and managed monitoring services. In practice, NewsGuard monetises a proprietary analyst-led methodology: journalist-produced ratings and continuously updated misinformation data are packaged into software and data products that plug into ad tech, moderation, brand safety, and AI system workflows.