CleanTap
AI platform for verified premium CTV inventory transactions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- CleanTap LLC
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- United States
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- cleantap.media
What CleanTap does
CleanTap operates as an adtech infrastructure provider in the CTV programmatic market. It creates value by screening and scoring inventory, improving bid matching and pricing, and supplying contextual signal intelligence that helps buyers access cleaner supply while helping publishers and SSPs raise yield. Commercially, it sits in the transaction flow between demand and supply, which supports a blended model of software-style platform revenue and media-transaction take rates.
Category differentiation
CleanTap is an adtech company focused on CTV inventory verification and transaction optimisation, not a consumer streaming app or a general-purpose AI model provider. It should also be distinguished from standalone verification vendors because it appears to operate within the auction and exchange workflow itself.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
CleanTap is a US-based early-stage adtech company focused on connected TV and programmatic video inventory quality, valuation and transaction optimisation. It operates an exchange layer that verifies and filters supply before auctions take place, and it provides machine-learning-driven inventory scoring, contextual signal intelligence and yield optimisation tools for both media buyers and sell-side partners. Its products are aimed at agencies, trading desks, advertisers, publishers and SSPs rather than end consumers. The company makes money through a mix of platform access and transaction-linked economics tied to programmatic media trading, plus potentially data and optimisation fees for its contextual intelligence and publisher monetisation products. Its commercial proposition is to improve trust, pricing and match quality in CTV by identifying premium placements, reducing fraudulent or low-quality inventory and helping counterparties transact more efficiently.
Business model & monetisation
CleanTap monetises through a hybrid adtech model. The core is transaction-linked fees or take-rates on curated CTV buying and selling executed through its exchange and optimisation layer. It likely supplements this with SaaS-style access fees for verification, quality assurance and monetisation tooling, and may also license contextual data or charge for signal-based optimisation services used by publishers and SSPs.
- CTV transaction fees on exchange activity
- Percentage Take-Rate
- Platform access for verification and optimisation tooling
- Software Subscription
- Contextual intelligence and signal data services
- Software Subscription
- Publisher monetisation and yield optimisation services
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about CleanTap
What is CleanTap?
CleanTap is an early-stage adtech company that verifies, scores and transacts premium CTV advertising inventory using machine-learning-driven optimisation and filtering.
Who uses CleanTap?
Its direct users are advertisers, agencies, trading desks, publishers, inventory sellers and supply-side platforms participating in programmatic CTV transactions.
How does CleanTap make money?
It likely earns revenue through a mix of transaction-linked fees on programmatic media activity and software-style fees for verification, contextual intelligence and yield optimisation tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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