CleanTap

CleanTap operates as an adtech infrastructure provider in the CTV programmatic market. It creates value by screening and scoring inventory, improving bid matching and pricing, and supplying contextual signal intelligence that helps buyers access cleaner supply while helping publishers and SSPs raise yield. Commercially, it sits in the transaction flow between demand and supply, which supports a blended model of software-style platform revenue and media-transaction take rates.

CleanTap is a US-based early-stage adtech company focused on connected TV and programmatic video inventory quality, valuation and transaction optimisation. It operates an exchange layer that verifies and filters supply before auctions take place, and it provides machine-learning-driven inventory scoring, contextual signal intelligence and yield optimisation tools for both media buyers and sell-side partners. Its products are aimed at agencies, trading desks, advertisers, publishers and SSPs rather than end consumers.

The company makes money through a mix of platform access and transaction-linked economics tied to programmatic media trading, plus potentially data and optimisation fees for its contextual intelligence and publisher monetisation products. Its commercial proposition is to improve trust, pricing and match quality in CTV by identifying premium placements, reducing fraudulent or low-quality inventory and helping counterparties transact more efficiently.