Global Disinformation Index

The organisation operates a research-led intelligence model built around proprietary methodologies, datasets, and market assessments. It generates value by scoring domains and media markets for disinformation risk, then packaging that intelligence into reports, data assets, and advisory-style outputs for institutional buyers that need brand safety, policy, or ecosystem analysis.

Global Disinformation Index is a UK-based not-for-profit research and data organisation focused on measuring disinformation risk across digital media markets. Its core output is a set of risk ratings, market assessments, and datasets that analyse how advertising monetisation supports harmful or unreliable content. The organisation appears to serve business and institutional users rather than consumers, particularly advertisers, ad tech platforms, policymakers, researchers, and civil society groups.

It creates value by producing comparative, domain-level and market-level intelligence that can inform brand safety decisions, media governance, and public-interest research. Its revenue model is not profit-maximising; based on the supplied materials, it likely combines paid data access, commissioned research, and grant or institutional support, with any surplus reinvested into operations.