Global Disinformation Index
Non-profit disinformation-risk data for advertisers, platforms and policymakers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- DISINFORMATION INDEX LTD
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- United Kingdom
- Company size
- <10
- Market role
- Data Provider / Broker
- Official website
- disinformationindex.org
What Global Disinformation Index does
The organisation operates a research-led intelligence model built around proprietary methodologies, datasets, and market assessments. It generates value by scoring domains and media markets for disinformation risk, then packaging that intelligence into reports, data assets, and advisory-style outputs for institutional buyers that need brand safety, policy, or ecosystem analysis.
Category differentiation
This is not a consumer news publisher or a social platform. It is a non-profit research and data organisation focused on disinformation-risk intelligence and related brand safety or policy use cases.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Global Disinformation Index is a UK-based not-for-profit research and data organisation focused on measuring disinformation risk across digital media markets. Its core output is a set of risk ratings, market assessments, and datasets that analyse how advertising monetisation supports harmful or unreliable content. The organisation serves business and institutional users rather than consumers, particularly advertisers, ad tech platforms, policymakers, researchers, and civil society groups. It creates value by producing comparative, domain-level and market-level intelligence that can inform brand safety decisions, media governance, and public-interest research. Its revenue model is not profit-maximising; based on the supplied materials, it likely combines paid data access, commissioned research, and grant or institutional support, with any surplus reinvested into operations.
Business model & monetisation
The organisation uses a mixed non-profit monetisation model centred on paid access to datasets and analytical outputs, commissioned or bespoke research engagements, and institutional or grant-based funding. Some research is published publicly to support influence and credibility, while surplus income is reinvested rather than distributed.
- Paid data access and datasets
- Subscription or licensed access to analytical assets
- Commissioned research and bespoke assessments
- Service fee / project-based engagements
- Institutional funding and grants
- Non-dilutive funding support
- Public reports
- Open access research supporting influence and lead generation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Global Disinformation Index
What is Global Disinformation Index?
It is a UK-based not-for-profit organisation that produces data, ratings, and research on disinformation risk in digital media markets.
Who uses Global Disinformation Index?
Its users are mainly advertisers, ad tech platforms, policymakers, researchers, and civil society organisations needing risk intelligence.
How does Global Disinformation Index make money?
It appears to earn revenue from paid data access, commissioned research, and institutional funding, while reinvesting any surplus into the organisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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