News IQ
First-party audience targeting platform built on publisher data.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- NC Audience Exchange, LLC
- Entity type
- COMPANY
- Headquarters
- 1211 Avenue of the Americas, New York, NY 10036
- Market role
- Data Provider / Broker
- Official website
- ncaudienceexchange.com
What News IQ does
The business creates value by turning News Corp audience data and publisher inventory into targetable advertising products. It collects behavioural and contextual signals across News Corp digital properties, converts those signals into audience segments, and enables activation of those segments across premium media inventory for advertisers and publisher sales teams.
Category differentiation
News IQ is not a standalone news publisher or editorial product. It is a News Corp audience targeting and data activation offering operated through NC Audience Exchange, LLC.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
News IQ is a precision audience targeting and data activation offering operated by NC Audience Exchange, LLC, a News Corp subsidiary. It uses first-party audience data gathered across News Corp publisher properties to build audience segments and support contextual and behavioural advertising across owned and affiliated digital inventory. The business serves advertisers and internal publisher sales teams seeking premium audience targeting on web and mobile environments. It generates revenue by helping package and monetise News Corp inventory with data-enriched targeting, typically through campaign-based advertising spend and CPM premiums attached to proprietary audience segments rather than through a broad standalone software subscription model.
Business model & monetisation
Monetisation is primarily campaign-led advertising enablement. Revenue comes from selling targeted media opportunities and audience segments against News Corp and affiliated inventory, with pricing likely based on media spend, CPM uplifts for premium targeting, and bundled activation services tied to data access.
- Targeted advertising activation on publisher inventory
- Percentage Take-Rate
- Premium audience segment packaging
- Percentage Take-Rate
- Data-enabled campaign services bundled with sales execution
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
NC Audience Exchange, LLC
IAB vendor record: 709
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about News IQ
What is News IQ?
News IQ is a News Corp audience targeting and data activation offering that uses first-party and contextual signals to support digital advertising.
Who uses News IQ?
Advertisers, agencies, and News Corp publisher sales teams use it to reach defined audiences across premium digital inventory.
How does News IQ make money?
It makes money by enabling targeted advertising campaigns and premium audience segment sales tied to News Corp media inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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