News IQ

The business creates value by turning News Corp audience data and publisher inventory into targetable advertising products. It collects behavioural and contextual signals across News Corp digital properties, converts those signals into audience segments, and enables activation of those segments across premium media inventory for advertisers and publisher sales teams.

News IQ is a precision audience targeting and data activation offering operated by NC Audience Exchange, LLC, a News Corp subsidiary. It uses first-party audience data gathered across News Corp publisher properties to build audience segments and support contextual and behavioural advertising across owned and affiliated digital inventory.

The business serves advertisers and internal publisher sales teams seeking premium audience targeting on web and mobile environments. It generates revenue by helping package and monetise News Corp inventory with data-enriched targeting, typically through campaign-based advertising spend and CPM premiums attached to proprietary audience segments rather than through a broad standalone software subscription model.