Nefta
AI bid floor optimisation for mobile game ad monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- nefta.io
What Nefta does
Nefta creates value by improving the monetisation performance of mobile game inventory already sold through publisher mediation platforms. It captures first-party gameplay and monetisation signals through its SDK, applies machine learning to set dynamic bid floors per impression, and feeds those decisions into the publisher’s existing ad stack. Revenue is generated from software access tied to monetisation outcomes, supplemented by onboarding and optimisation services.
Category differentiation
Nefta is not a consumer gaming app or a game publisher. It is a B2B AdTech vendor providing monetisation optimisation software and support for mobile game studios.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Nefta is a private AdTech vendor that provides AI-powered ad monetisation software for mobile game developers and publishers. Its core product, Nefta Intelligent Floors, uses first-party game data, real-time learning, and impression-level bid floor optimisation to increase advertising revenue while protecting fill rates. The platform integrates with existing mediation stacks and is deployed as a revenue optimisation layer for in-app advertising.
Business model & monetisation
Nefta monetises primarily through software revenue attached to ad revenue optimisation outcomes. The platform functions as a SaaS monetisation layer over existing mediation infrastructure, with commercial logic aligned to revenue uplift or usage of the optimisation system rather than consumer monetisation. It also generates service revenue through managed onboarding, SDK implementation, experiment support, and ongoing optimisation.
- Bid floor optimisation platform
- SaaS / performance-aligned software revenue
- Managed onboarding and implementation
- Service fee / retainer
- Ongoing optimisation support
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Nefta Holdings
IAB vendor record: 1589
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 8
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Nefta
What is Nefta?
Nefta is a B2B ad monetisation platform for mobile game studios that uses AI to set dynamic bid floors and improve in-app advertising revenue.
Who uses Nefta?
Mobile game developers, publishers, and studio monetisation teams use Nefta to optimise ad yield within existing mediation stacks.
How does Nefta make money?
Nefta makes money from software revenue tied to monetisation optimisation and from managed onboarding and ongoing optimisation services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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