Metica
B2B AI platform optimising mobile-game advertising and in-app purchase revenue.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Metica Trading Limited
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- metica.com
What Metica does
Metica provides proprietary software and SDK-based decisioning infrastructure to mobile game operators. It processes player, device, behavioural and market signals to personalise offers, run experiments, predict player lifetime value and optimise advertising auctions. Customers adopt the platform to improve blended revenue from in-app purchases and advertising while reducing manual segmentation, bid-floor management and experimentation work.
Category differentiation
Metica is B2B game-monetisation and growth software, not a game publisher, consumer gaming app or advertising network. Its AI supports monetisation decisioning for game studios rather than foundational LLM infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Metica Trading Limited, trading as Metica, is a UK-based B2B game-growth and monetisation software company founded in 2022. Its proprietary platform uses near-real-time player data, predictive lifetime-value models, personalisation, experimentation and contextual bandits to optimise in-app purchases, offers, advertising exposure and player value for mobile game studios. Its SmartFloors product integrates with AppLovin MAX to select player-level bid floors and auction strategies for in-game advertising. Metica sells its platform directly to game studios, monetisation teams, growth teams and live-operations teams. Public pricing is undisclosed; its commercial model is direct enterprise software sales supported by demonstrations and expert-call processes.
Business model & monetisation
Metica monetises through direct B2B sales of its proprietary SaaS platform and optimisation products to game studios. Commercial engagement is sales-led through demos and expert calls rather than public self-service pricing. No published subscription tier, usage price, take rate or revenue-share percentage is disclosed; value is anchored in measured uplifts to advertising revenue, in-app-purchase revenue and blended player monetisation.
- Game-growth and monetisation platform access
- Enterprise SaaS subscription sold directly to game studios; public price undisclosed.
- SmartFloors advertising-yield optimisation
- Proprietary software product for AppLovin MAX publishers; commercial terms undisclosed.
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Metica Trading Limited
IAB vendor record: 1645
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 1, 2
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Metica
What is Metica?
Metica is a B2B platform for mobile game studios that optimises in-app purchases, personalised offers, advertising exposure and in-game advertising yield.
Who uses Metica?
Mobile game studios, game developers, live-operations teams, product teams, growth teams and monetisation teams use Metica, particularly AppLovin MAX publishers using SmartFloors.
How does Metica make money?
Metica sells proprietary game-growth and monetisation software directly to business customers; public pricing and revenue-share terms are not disclosed.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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