In-Game Monetisation & Rewarded Ads · MarTech Vendor
Metica
B2B AI platform optimising mobile-game advertising and in-app purchase revenue.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Metica Trading Limited
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market cluster / sector
- In-Game Monetisation & Rewarded Ads
- Market role
- MarTech Vendor
- Official website
- metica.com
What Metica does
Metica provides proprietary software and SDK-based decisioning infrastructure to mobile game operators. It processes player, device, behavioural and market signals to personalise offers, run experiments, predict player lifetime value and optimise advertising auctions. Customers adopt the platform to improve blended revenue from in-app purchases and advertising while reducing manual segmentation, bid-floor management and experimentation work.
Category differentiation
Metica is B2B game-monetisation and growth software, not a game publisher, consumer gaming app or advertising network. Its AI supports monetisation decisioning for game studios rather than foundational LLM infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Metica Trading Limited, trading as Metica, is a UK-based B2B game-growth and monetisation software company founded in 2022. Its proprietary platform uses near-real-time player data, predictive lifetime-value models, personalisation, experimentation and contextual bandits to optimise in-app purchases, offers, advertising exposure and player value for mobile game studios. Its SmartFloors product integrates with AppLovin MAX to select player-level bid floors and auction strategies for in-game advertising. Metica sells its platform directly to game studios, monetisation teams, growth teams and live-operations teams. Public pricing is undisclosed; its commercial model is direct enterprise software sales supported by demonstrations and expert-call processes.
Business model & monetisation
Metica monetises through direct B2B sales of its proprietary SaaS platform and optimisation products to game studios. Commercial engagement is sales-led through demos and expert calls rather than public self-service pricing. No published subscription tier, usage price, take rate or revenue-share percentage is disclosed; value is anchored in measured uplifts to advertising revenue, in-app-purchase revenue and blended player monetisation.
- Game-growth and monetisation platform access
- Enterprise SaaS subscription sold directly to game studios; public price undisclosed.
- SmartFloors advertising-yield optimisation
- Proprietary software product for AppLovin MAX publishers; commercial terms undisclosed.
Products & capabilities
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Competitors & alternatives
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AI bid floor optimisation for mobile game ad monetisation.
In-game advertising platform linking game publishers with advertisers globally.
Mobile adtech platform for in-app gaming monetisation and acquisition.
Mobile adtech platform for app monetisation and user acquisition.
Mobile-game analytics, live operations, attribution and in-app advertising platform.
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Recent recorded signals
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Careers & open positions
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| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Mobile Solutions Engineer, Vietnam(Senior) | Customer Success | Hanoi, Vietnam | |
| Ad Monetisation Specialist(Mid-Level) | Monetisation | Remote | |
| ML Scientist(Mid-Level) | Engineering | London, UK | |
| SDK Engineer(Mid-Level) | Engineering | London, UK or Ljubljana, Slovenia | |
| Marketing Lead(Lead) | Marketing | Turkey, Vietnam or London |
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Questions about Metica
What is Metica?
Metica is a B2B platform for mobile game studios that optimises in-app purchases, personalised offers, advertising exposure and in-game advertising yield.
Who uses Metica?
Mobile game studios, game developers, live-operations teams, product teams, growth teams and monetisation teams use Metica, particularly AppLovin MAX publishers using SmartFloors.
How does Metica make money?
Metica sells proprietary game-growth and monetisation software directly to business customers; public pricing and revenue-share terms are not disclosed.
Sources & coverage
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16 publicly documented primary sources and citations linked across the market graph.
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