Crackle
Crackle is a aI-enhanced in-app monetisation platform for mobile and gaming publishers.
Analyst Perspective
Crackle is a Singapore-based adtech startup operating an AI-enhanced in-app advertising monetisation platform for publishers. Its product is positioned as a supply-side monetisation layer that integrates through an SDK across Android, iOS, Flutter and Unity, and uses predictive pricing, user-level pricing and demand personalisation to improve bid density, fill rates and eCPMs while keeping ad latency low. The company appears to make money primarily through a performance-linked take-rate or revenue-share model tied to publisher monetisation outcomes rather than fixed software subscriptions. Its direct customers are mobile app publishers, gaming studios and other digital publishers that want to monetise in-app inventory more effectively, particularly those seeking privacy-conscious optimisation using aggregated and anonymised data.
Analyst Signal Briefing
Updated: 27 Jul 2026Crackle continues to operate as a key FAST/AVOD destination under Chicken Soup for the Soul Entertainment while prioritising its expansion as an AI-powered adtech provider. Through Crackle Technologies, the company is focusing on scalable monetisation solutions for mid-core mobile developers, evidenced by recent strategic dialogues with industry leaders such as Plarium. This momentum is further supported by Crackle’s international engagement, including its sponsorship of the PG Connects Summit in Shanghai.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Crackle
Category Differentiation
This is a Singapore-based adtech infrastructure startup for publisher monetisation, not the legacy video streaming brand also known as Crackle. It is a B2B publisher technology company rather than a consumer entertainment service.
Crackle: About
Crackle provides publisher-side advertising infrastructure via SDK and platform integration. It creates value by helping app and game publishers increase monetisation yield through impression-level pricing, demand diversification and low-latency ad delivery. The platform sits within the programmatic monetisation stack, likely capturing value as a share of mediated advertising revenue or platform spend rather than charging end-users directly.
How Crackle Works & Monetises
Business model analysis and core revenue streams
The available product evidence indicates a primarily performance-based monetisation model typical of SSP and in-app monetisation platforms. Crackle likely offers SDK and platform access with low upfront friction, then earns a percentage take-rate or revenue share on advertising transactions or monetisation uplift generated through its optimisation and demand-routing capabilities. There is no clear evidence of a standalone seat-based SaaS subscription as the core pricing mechanism.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Crackle)
PG Connects Shanghai Thanks Sponsors
PocketGamer.biz published a sponsor thank-you for the PG Connects Summit Shanghai, a conference expected to bring together 700 attendees on Wednesday, July 29, 2026. The article lists and describes event sponsors across Diamond, Platinum, Gold, Silver, Track and Associate tiers — including Xsolla, Amazon Web Services, Ann9 | MStars.ai, ToBid, adjoe, Audiomob, Aghanim, AppHarbr, Century Games, Crackle Technologies, Dochase Adx Digital, E-Jade, EnJoyPay, Epic Games Store, and SocialPeta. The piece highlights sponsor capabilities (commerce, cloud infrastructure, advertising/monetization, payment solutions, ad intelligence, and game development services) and invites attendees to connect with sponsors on the show floor or via the event's online meeting platform.
Read original sourceAd Monetization at Scale: Conversation with David Sigal From Plarium
Plarium is one of most recognized names in mid-core mobile gaming. Unlike many hypercasual-focused publishers, Plarium operates in genres where […]
Read original sourceState of Streaming Adds Redbox Profile
This State of Streaming publisher page lists recent streaming- and adtech-related articles and provides a company profile for Redbox. The Redbox entry identifies it as a streaming app owned by Chicken Soup for the Soul Entertainment, headquartered in Oakbrook Terrace, IL, founded in 2002. The profile states Redbox offers free live TV and on-demand streaming with 200+ channels and has transitioned from physical kiosks to digital streaming. The page also links to multiple industry pieces covering topics such as Roku’s household milestone, Netflix’s ad business on Amazon infrastructure, contextual targeting (FreeWheel, Anoki), Viant’s CTV stack, YouTube and living-room attention dynamics, TiVo Ads’ household ID work, and other streaming ecosystem developments.
Read original sourceCrackle: Frequently Asked Questions
What is Crackle?
Crackle is a Singapore-based B2B adtech company that provides an AI-enhanced in-app monetisation platform for mobile and gaming publishers.
Who uses Crackle?
Its users are mobile app publishers, gaming studios and digital publishers that want to monetise in-app inventory more effectively.
How does Crackle make money?
It appears to earn mainly through a performance-linked take-rate or revenue share on advertising monetisation delivered through its platform.
Company Facts
- Founded
- 2023
- Headquarters
- 200 Jalan Sultan, #11-01, Textile Centre, Singapore 199018
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- crackle.tech