Crackle

Crackle provides publisher-side advertising infrastructure via SDK and platform integration. It creates value by helping app and game publishers increase monetisation yield through impression-level pricing, demand diversification and low-latency ad delivery. The platform sits within the programmatic monetisation stack, likely capturing value as a share of mediated advertising revenue or platform spend rather than charging end-users directly.

Crackle is a Singapore-based adtech startup operating an AI-enhanced in-app advertising monetisation platform for publishers. Its product is positioned as a supply-side monetisation layer that integrates through an SDK across Android, iOS, Flutter and Unity, and uses predictive pricing, user-level pricing and demand personalisation to improve bid density, fill rates and eCPMs while keeping ad latency low.

The company appears to make money primarily through a performance-linked take-rate or revenue-share model tied to publisher monetisation outcomes rather than fixed software subscriptions. Its direct customers are mobile app publishers, gaming studios and other digital publishers that want to monetise in-app inventory more effectively, particularly those seeking privacy-conscious optimisation using aggregated and anonymised data.