Crackle
AI-enhanced in-app monetisation platform for mobile and gaming publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Crackle Technologies PTE Limited
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- 200 Jalan Sultan, #11-01, Textile Centre, Singapore 199018
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- crackle.tech
What Crackle does
Crackle provides publisher-side advertising infrastructure via SDK and platform integration. It creates value by helping app and game publishers increase monetisation yield through impression-level pricing, demand diversification and low-latency ad delivery. The platform sits within the programmatic monetisation stack, likely capturing value as a share of mediated advertising revenue or platform spend rather than charging end-users directly.
Category differentiation
This is a Singapore-based adtech infrastructure startup for publisher monetisation, not the legacy video streaming brand also known as Crackle. It is a B2B publisher technology company rather than a consumer entertainment service.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Crackle is a Singapore-based adtech startup operating an AI-enhanced in-app advertising monetisation platform for publishers. Its product is positioned as a supply-side monetisation layer that integrates through an SDK across Android, iOS, Flutter and Unity, and uses predictive pricing, user-level pricing and demand personalisation to improve bid density, fill rates and eCPMs while keeping ad latency low. The company makes money primarily through a performance-linked take-rate or revenue-share model tied to publisher monetisation outcomes rather than fixed software subscriptions. Its direct customers are mobile app publishers, gaming studios and other digital publishers that want to monetise in-app inventory more effectively, particularly those seeking privacy-conscious optimisation using aggregated and anonymised data.
Company news briefing
Briefing updated:
Crackle continues to operate as a key FAST/AVOD destination under Chicken Soup for the Soul Entertainment while prioritising its expansion as an AI-powered adtech provider. Through Crackle Technologies, the company is focusing on scalable monetisation solutions for mid-core mobile developers, evidenced by recent strategic dialogues with industry leaders such as Plarium. This momentum is further supported by Crackle’s international engagement, including its sponsorship of the PG Connects Summit in Shanghai.
Business model & monetisation
The available product evidence indicates a primarily performance-based monetisation model typical of SSP and in-app monetisation platforms. Crackle likely offers SDK and platform access with low upfront friction, then earns a percentage take-rate or revenue share on advertising transactions or monetisation uplift generated through its optimisation and demand-routing capabilities. There is no clear evidence of a standalone seat-based SaaS subscription as the core pricing mechanism.
- Publisher monetisation take-rate
- Percentage of advertising revenue or transaction value mediated through the platform
- Performance-linked optimisation revenue
- Value-based earnings tied to monetisation uplift outcomes
- Implementation or bespoke support
- Service fee for onboarding or technical support where applicable
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
CRACKLE TECHNOLOGIES PTE. LTD.
IAB vendor record: 1372
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 99 · crackle.tech
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Partner Operations Manager(Mid-Level) | Customer Success & Client Operations | New Delhi, India | |
| Front-end Developer(Mid-Level) | Engineering & Development | New Delhi, India |
Explore company relationships
Questions about Crackle
What is Crackle?
Crackle is a Singapore-based B2B adtech company that provides an AI-enhanced in-app monetisation platform for mobile and gaming publishers.
Who uses Crackle?
Its users are mobile app publishers, gaming studios and digital publishers that want to monetise in-app inventory more effectively.
How does Crackle make money?
It appears to earn mainly through a performance-linked take-rate or revenue share on advertising monetisation delivered through its platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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