Moving Up
Moving Up is a italian media sales house and publisher monetisation platform.
Analyst Perspective
Moving Up is an Italian digital advertising and media monetisation business launched in 2015 as a diversification initiative of Alessi Pubblicità. It operates as a media concessionaire and publisher monetisation partner, selling and managing advertising inventory across web display, video, audio and digital out-of-home, while also offering proprietary products such as a video ad player and a native content distribution product. The company makes money by commercialising publisher inventory for advertisers and agencies, typically retaining a share of media spend or publisher revenue, and by using performance-based pricing in specific products such as Cost Per Read for sponsored content. Its direct customers are advertisers, agencies, publishers and content owners seeking either audience reach or monetisation infrastructure.
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Key insights about Moving Up
Category Differentiation
Moving Up is not a consumer app or a creative agency; it is primarily a media monetisation and advertising sales business for publishers, advertisers and agencies. It should also be distinguished from pure global adtech platforms, as it combines concessionaire services with selected proprietary products.
Moving Up: About
Moving Up combines media representation, inventory monetisation and proprietary ad technology. On the supply side, it aggregates publisher and screen inventory across web, audio and DOOH environments. On the demand side, it sells campaign access to advertisers and agencies through direct and programmatic channels. It also offers proprietary monetisation tools, including a video player with ad serving and analytics and a native content product billed on completed reads. Value is created by matching advertiser demand with monetisable publisher audiences and by improving measurable yield for media owners.
How Moving Up Works & Monetises
Business model analysis and core revenue streams
Moving Up primarily monetises through media sales and publisher monetisation agreements, retaining a margin or revenue share on inventory sold across display, video, audio and DOOH. It also uses performance-based pricing for native content via a Cost Per Read model, where only fully completed article reads are billed. Additional revenue likely comes from managed campaign execution and use of proprietary monetisation tools embedded in publisher workflows.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Moving Up)
GenZ e DOOH: una coppia inaspettata
Il tuo billboard è già su Tiktok. Lo sai?
Read original sourceLeadership and Company Overview
Giovanni Alessi is identified as the CEO of Moving Up. The company was founded in July 2015 as a project of Alessi Pubblicità, which has been active in the advertising concession management sector since 1958.
Read original sourceProgrammatic DOOH: i numeri che ogni media planner dovrebbe conoscere
I numeri dimostrano che il DOOH NON è un mezzo di supporto, ma un canale a pieno titolo.
Read original sourceMoving Up: Frequently Asked Questions
What is Moving Up?
Moving Up is an Italian media monetisation and advertising concessionaire business that sells and manages display, video, audio, native and DOOH advertising products.
Who uses Moving Up?
Its customers are advertisers, agencies, publishers, content creators and media owners that need either campaign reach or monetisation support.
How does Moving Up make money?
It earns revenue from media inventory sales, publisher revenue-sharing arrangements, performance-priced native content and related managed campaign services.
Company Facts
- Founded
- 2015
- Core Segment
- Media Sales House
- Company Size
- 10–49
- Official Link
- movingup.it