Moving Up
Italian media sales house and publisher monetisation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2015
- Company size
- 10–49
- Market role
- Media Sales House
- Official website
- movingup.it
What Moving Up does
Moving Up combines media representation, inventory monetisation and proprietary ad technology. On the supply side, it aggregates publisher and screen inventory across web, audio and DOOH environments. On the demand side, it sells campaign access to advertisers and agencies through direct and programmatic channels. It also offers proprietary monetisation tools, including a video player with ad serving and analytics and a native content product billed on completed reads. Value is created by matching advertiser demand with monetisable publisher audiences and by improving measurable yield for media owners.
Category differentiation
Moving Up is not a consumer app or a creative agency; it is primarily a media monetisation and advertising sales business for publishers, advertisers and agencies. It should also be distinguished from pure global adtech platforms, as it combines concessionaire services with selected proprietary products.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Moving Up is an Italian digital advertising and media monetisation business launched in 2015 as a diversification initiative of Alessi Pubblicità. It operates as a media concessionaire and publisher monetisation partner, selling and managing advertising inventory across web display, video, audio and digital out-of-home, while also offering proprietary products such as a video ad player and a native content distribution product. The company makes money by commercialising publisher inventory for advertisers and agencies, typically retaining a share of media spend or publisher revenue, and by using performance-based pricing in specific products such as Cost Per Read for sponsored content. Its direct customers are advertisers, agencies, publishers and content owners seeking either audience reach or monetisation infrastructure.
Company news briefing
Briefing updated:
Moving Up, led by CEO Giovanni Alessi, continues to consolidate its position in the programmatic Digital Out-of-Home (DOOH) sector, leveraging its heritage from Alessi Pubblicità. The company is prioritising DOOH as a primary advertising channel, specifically targeting Gen Z through the integration of physical billboards with social platforms like TikTok. These developments highlight a strategic emphasis on cross-channel engagement and data-driven DOOH metrics to drive media planning efficiency.
Business model & monetisation
Moving Up primarily monetises through media sales and publisher monetisation agreements, retaining a margin or revenue share on inventory sold across display, video, audio and DOOH. It also uses performance-based pricing for native content via a Cost Per Read model, where only fully completed article reads are billed. Additional revenue likely comes from managed campaign execution and use of proprietary monetisation tools embedded in publisher workflows.
- Display, audio and DOOH inventory sales
- Media margin and publisher revenue share
- Native content distribution
- Performance pricing via Cost Per Read
- Video player monetisation platform
- Platform-linked monetisation and service revenue
- Managed campaign execution
- Service fee or retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Moving Up S.r.l.
IAB vendor record: 1416
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 170 · movingup.it
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Moving Up
What is Moving Up?
Moving Up is an Italian media monetisation and advertising concessionaire business that sells and manages display, video, audio, native and DOOH advertising products.
Who uses Moving Up?
Its customers are advertisers, agencies, publishers, content creators and media owners that need either campaign reach or monetisation support.
How does Moving Up make money?
It earns revenue from media inventory sales, publisher revenue-sharing arrangements, performance-priced native content and related managed campaign services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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