Adasta
Italian publisher monetisation network and programmatic media sales company.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adasta Media S.r.l.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Viale Premuda, 46, 20129 Milano, Italy
- Company size
- 10–49
- Market role
- Media Sales House
- Official website
- adasta.it
What Adasta does
Adasta combines media intermediation with supporting adtech and managed services. On the supply side, it signs and supports publishers, helps them monetise inventory, and provides tools such as header bidding, contextual targeting, audience segmentation, and dashboards. On the demand side, it packages that inventory for advertisers and agencies through open programmatic, PMP, programmatic guaranteed, DOOH, and direct response channels. Value is created by aggregating fragmented publisher supply, improving monetisation performance, and offering buyers curated access to brand-safe audiences.
Category differentiation
Adasta is not a consumer app or a pure standalone DSP. It is primarily an Italian publisher monetisation and media sales operator with supporting adtech and managed services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adasta Media S.r.l. is an Italian digital advertising company that operates a managed publisher network and monetisation business under the Adasta brand. It aggregates inventory from dozens of publishers and sells campaigns to advertisers and agencies through a mix of direct deals, programmatic private marketplaces, guaranteed buying, and related managed services. Alongside media sales, it provides supporting monetisation technology such as audience segmentation, header bidding, contextual targeting, and publisher reporting tools. Its customers are primarily publishers seeking yield and monetisation support, plus advertisers, agencies, and programmatic buyers seeking access to curated inventory and targeted audiences. Revenue is generated mainly from advertising spend flowing through its network and from service fees linked to campaign execution, consulting, and direct marketing services. The business sits between publishers and demand sources rather than operating as a pure standalone SaaS vendor.
Business model & monetisation
Adasta monetises primarily through media sales and take-rates on advertising spend across its publisher network, including open programmatic, PMP, programmatic guaranteed, direct campaigns, and DOOH inventory. It earns CPM-based margin on advertiser budgets and revenue share on publisher monetisation. Secondary revenue comes from managed services such as consulting, technical support, campaign execution, and direct marketing via email and SMS. Its DMP, dashboard, contextual targeting, and header bidding capabilities support the core monetisation business rather than being sold as large standalone enterprise software subscriptions.
- Publisher network media sales
- Percentage take-rate on advertiser spend and monetised inventory
- Programmatic PMP and guaranteed deals
- Media margin and deal-based take-rate
- DOOH campaign sales
- Managed media resale and service fee
- Direct marketing via email and SMS
- Campaign service fee and media margin
- Consulting and technical support
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adasta Media S.r.l.
IAB vendor record: 1205
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 1
- Indexed sellers.json entries
- 110 · adasta.it
Products & market categories
Technology
Media Channel
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Adasta
What is Adasta?
Adasta is an Italian digital advertising and publisher monetisation company that aggregates publisher inventory and sells campaigns through programmatic, direct, and managed channels.
Who uses Adasta?
Its direct users and buyers are publishers, advertisers, media agencies, programmatic buyers, and CRM teams seeking monetisation support or curated media access.
How does Adasta make money?
It makes money mainly from take-rates and margins on advertising spend across its publisher network, plus service fees for campaign execution, consulting, DOOH, and direct marketing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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