Motorik
Programmatic ad exchange for buyers and sellers across web, apps and CTV.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Motorik sp. z.o.o.
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- ul. Twarda 44, 00-831 Warsaw, Poland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- motorik.io
What Motorik does
Motorik operates exchange infrastructure for programmatic advertising. It creates value by connecting demand-side participants and supply-side participants in a single marketplace, facilitating auctions, routing bids, and applying optimisation tools to improve campaign performance and publisher yield. The business depends on attracting both quality inventory and consistent advertiser demand, creating marketplace liquidity and monetisation efficiency.
Category differentiation
This is a programmatic advertising exchange and infrastructure provider, not an automotive business despite the name. It should also be distinguished from pure single-sided DSPs or SSPs because it is presented as a unified marketplace serving both buyers and sellers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Motorik is a Poland-based AdTech company operating a programmatic advertising marketplace under the Motorik Xchange product. The platform functions across both supply and demand workflows, enabling publishers, app developers, advertisers, and agencies to buy and sell inventory through real-time bidding across web, in-app, desktop, and connected TV environments. Its positioning is that of a unified exchange rather than a pure single-sided tool, with integrations via API, ad tags, and header bidding. The company likely makes money primarily from transaction-based take rates on media traded through its exchange, with possible additional service revenue from onboarding, optimisation, and account support. Its commercial customers are businesses rather than consumers: media buyers seeking inventory access and performance optimisation, and supply partners seeking yield, fill rate, and premium demand access.
Business model & monetisation
The monetisation model is primarily transaction-based rather than subscription-led. Revenue is most likely generated through a percentage take rate or spread on programmatic media traded through the exchange, with secondary service-led revenue from onboarding, integrations, optimisation support, and account management. There is no clear evidence of standalone SaaS seat pricing.
- Programmatic media transaction fees
- Percentage take-rate on spend or publisher payouts
- Managed onboarding and optimisation support
- Service fee / retainer
- Premium demand access or bespoke trading arrangements
- Commercial deal fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Motorik spolka z ograniczona odpowiedzialnoscia
IAB vendor record: 1409
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2, 7
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 151 · motorik.io
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Motorik
What is Motorik?
Motorik is a Poland-based AdTech company operating Motorik Xchange, a programmatic marketplace for buying and selling digital advertising inventory.
Who uses Motorik?
Its users are business customers such as advertisers, media agencies, publishers, app developers, and CTV or OTT inventory owners.
How does Motorik make money?
It most likely earns revenue from transaction-based take rates on media traded through its exchange, with possible additional fees for onboarding and optimisation support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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