Modash

The company operates a B2B SaaS and data licensing model. It maintains a large indexed dataset of public creator profiles and audience attributes, which underpins a web-based influencer marketing platform and a commercial API. Value is created by enabling brands to identify relevant creators at scale, manage campaigns and relationships, attribute e‑commerce revenue to creator activity, and automate creator payments, reducing manual workload and improving performance measurement. Revenue is generated through recurring subscription fees for different tiers of platform access, and through higher-priced annual contracts for programmatic API access and managed payments services. The acquisition of a specialist influencer CRM provider strengthens its position as an end-to-end tooling provider rather than a services agency.

Modash OÜ is an Estonia-based software company providing an influencer and creator marketing platform for brands, particularly e‑commerce and direct-to-consumer merchants using Shopify. The platform offers creator discovery across hundreds of millions of public profiles, relationship and campaign management, performance tracking, and integrated payments, and it is also available as a data API for enterprises that need programmatic access.

The company generates revenue primarily through tiered SaaS subscriptions for the core platform, plus higher-priced annual contracts for its API and managed payments offering. Its customers are brands and agencies that run structured creator and influencer programmes and require tools for discovery, campaign execution, attribution, and creator payouts. Recent Series A funding and the acquisition of Promoty suggest a scale-up phase with an expanding feature set around CRM and payments for creator partnerships.