Modash
Modash is a influencer marketing software for creator discovery, workflow and attribution.
Analyst Perspective
Modash is an Estonian B2B software company focused on influencer marketing. Its platform helps brands, e-commerce merchants and agencies discover creators, manage outreach and relationships, track sponsored content and campaign performance, and handle creator payments. It also offers API products that provide programmatic access to a large creator dataset for teams building their own creator tools or analytics workflows. The company generates revenue primarily from recurring SaaS subscriptions for its core platform and separately monetised API access. Its customer base is business users rather than consumers, especially in-house marketing teams, e-commerce brands, agencies, developers and data teams that need creator discovery, workflow automation and attribution tied to commerce outcomes such as Shopify sales.
Analyst Signal Briefing
Updated: 2 Jul 2026Modash has expanded its product functionality by introducing a dedicated research and analysis use case to its API, enhancing data accessibility for enterprise users. Parallel to this technical update, the firm has intensified its focus on creator economy market intelligence, publishing primary research into influencer gifting dynamics and seasonal campaign strategies. These developments, supported by the ongoing distribution of the ‘Return on Influence’ newsletter, reinforce Modash’s dual focus on providing technical infrastructure and strategic insights for the influencer marketing sector.
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Key insights about Modash
Category Differentiation
Modash is a B2B influencer marketing software and data platform, not a consumer social network or influencer agency. It competes with creator marketing SaaS vendors rather than operating as a media owner or ad network.
Modash: About
Modash operates a B2B SaaS and data-access model. It creates value by indexing a large cross-platform creator database, packaging that data into workflow software for influencer marketing teams, and exposing the same underlying intelligence through APIs for developers and enterprise users. This allows the business to serve both operational campaign users and technical teams from the same data asset.
How Modash Works & Monetises
Business model analysis and core revenue streams
Modash monetises through tiered software subscriptions for its main platform and separate API pricing for programmatic access. Subscription plans scale by usage variables such as influencer limits and team size, with enterprise pricing for larger deployments. The API products add a second revenue stream through usage-based or negotiated licensing for developers and enterprise buyers. Free trial access supports lead generation and product-led conversion.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Modash)
The four seasons of influencer marketing
Issue #82 of Modash News Monitor, published June 17, 2026, discussing seasonal strategies in influencer marketing.
Read original source[Survey] Are Creators Really Over Gifting?
Marketers said creators aren’t open to gifting collabs. But is that true? We asked 25 creators to weigh in on gifting: the good, the bad, and the ugly.
Read original sourceFor research and analysis
A new use case has been added to the API section, focusing on research and analysis.
Read original sourceModash: Frequently Asked Questions
What is Modash?
Modash is a B2B influencer marketing platform that helps brands and agencies discover creators, manage campaigns, track performance and access creator data via APIs.
Who uses Modash?
Its users are mainly in-house marketing teams, e-commerce brands, influencer agencies, developers and data teams that need creator discovery, workflow tools or programmatic creator data.
How does Modash make money?
It makes money through recurring SaaS subscriptions for its platform and separate paid API access for developer and enterprise use cases.
Company Facts
- Founded
- 2018
- Headquarters
- Harju maakond, Tallinn, Kesklinna linnaosa, Aia tn 10a-9, 10111
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- modash.io