Modash
Influencer marketing software for creator discovery, workflow and attribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Modash OÜ
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Harju maakond, Tallinn, Kesklinna linnaosa, Aia tn 10a-9, 10111
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- modash.io
What Modash does
Modash operates a B2B SaaS and data-access model. It creates value by indexing a large cross-platform creator database, packaging that data into workflow software for influencer marketing teams, and exposing the same underlying intelligence through APIs for developers and enterprise users. This allows the business to serve both operational campaign users and technical teams from the same data asset.
Category differentiation
Modash is a B2B influencer marketing software and data platform, not a consumer social network or influencer agency. It competes with creator marketing SaaS vendors rather than operating as a media owner or ad network.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Modash is an Estonian B2B software company focused on influencer marketing. Its platform helps brands, e-commerce merchants and agencies discover creators, manage outreach and relationships, track sponsored content and campaign performance, and handle creator payments. It also offers API products that provide programmatic access to a large creator dataset for teams building their own creator tools or analytics workflows. The company generates revenue primarily from recurring SaaS subscriptions for its core platform and separately monetised API access. Its customer base is business users rather than consumers, especially in-house marketing teams, e-commerce brands, agencies, developers and data teams that need creator discovery, workflow automation and attribution tied to commerce outcomes such as Shopify sales.
Company news briefing
Briefing updated:
Modash has expanded its product functionality by introducing a dedicated research and analysis use case to its API, enhancing data accessibility for enterprise users. Parallel to this technical update, the firm has intensified its focus on creator economy market intelligence, publishing primary research into influencer gifting dynamics and seasonal campaign strategies. These developments, supported by the ongoing distribution of the ‘Return on Influence’ newsletter, reinforce Modash’s dual focus on providing technical infrastructure and strategic insights for the influencer marketing sector.
Business model & monetisation
Modash monetises through tiered software subscriptions for its main platform and separate API pricing for programmatic access. Subscription plans scale by usage variables such as influencer limits and team size, with enterprise pricing for larger deployments. The API products add a second revenue stream through usage-based or negotiated licensing for developers and enterprise buyers. Free trial access supports lead generation and product-led conversion.
- Core influencer marketing platform subscriptions
- Tiered SaaS subscription
- Enterprise platform plans
- Custom annual SaaS contracts
- Influencer Marketing API and Discovery API
- Usage-based or licensed API access
- Raw social data API
- Developer and enterprise data licensing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Companion Launches SafeMatch and Community Builder Tools
Creator Marketing · Recorded impact score: 2/5
Companion, the AI-powered intelligence platform by global social agency Billion Dollar Boy, has launched two new tools: SafeMatch® and Community Builder. SafeMatch® uses contextual AI to vet creators across social platforms, providing brief-aware screening, context-over-keyword analysis, and full auditability. Community Builder shifts creator discovery to structured inbound recruitment through branded registration portals, building an owned database of vetted creators. The tools aim to replace manual vetting and disorganized outreach with repeatable workflows, addressing the challenge where 44% of marketers spend too much time finding influencers. The launch reflects the industry trend of increased AI adoption, with 81.9% of influencer marketers using AI.
- Companion launched SafeMatch® and Community Builder on September 18, 2026.
- SafeMatch® analyzes creators' content across Instagram, TikTok, YouTube, Facebook, and Twitter.
Explore company relationships
Questions about Modash
What is Modash?
Modash is a B2B influencer marketing platform that helps brands and agencies discover creators, manage campaigns, track performance and access creator data via APIs.
Who uses Modash?
Its users are mainly in-house marketing teams, e-commerce brands, influencer agencies, developers and data teams that need creator discovery, workflow tools or programmatic creator data.
How does Modash make money?
It makes money through recurring SaaS subscriptions for its platform and separate paid API access for developer and enterprise use cases.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
27 publicly documented primary sources and citations linked across the market graph.
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