Mobupps
Mobupps is a performance adtech platform for acquisition, buying and monetisation.
Analyst Perspective
Mobupps is an Israel-based private adtech company that develops and operates performance marketing infrastructure for advertisers, agencies, app marketers and publishers. Its core offering combines demand-side buying, real-time bidding, marketing automation, fraud prevention, remarketing and publisher monetisation into a unified operating stack. The company also owns content-based media inventory through Buying.Expert, giving it both software and media monetisation exposure. The business makes money primarily from performance-based advertising activity tied to acquisition and monetisation outcomes, alongside platform-driven media trading economics and managed remarketing services. Its customers are businesses rather than consumers: brands, mobile app marketers, programmatic buyers, agencies and publishers seeking user acquisition, campaign optimisation, fraud reduction and yield improvement across in-app, web, desktop, email and CTV environments.
Analyst Signal Briefing
Updated: 2 Jul 2026Mobupps has expanded its technical capabilities with the launch of ECHO AI, a self-learning engine integrated into its MAFO ecosystem to optimise campaign performance and user lifetime value through automated data analysis. This development is complemented by the introduction of i/RTB’s cross-device identity intelligence framework for enhanced customer journey mapping. Additionally, the company established a strategic collaboration with AppsFlyer to drive revenue-verified, incremental growth across the LATAM market, strengthening its regional presence and measurement accuracy.
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Key insights about Mobupps
Category Differentiation
Mobupps is an adtech and performance marketing platform business, not a consumer app or standalone publisher brand. It should also be distinguished from pure agencies because it operates proprietary DSP, RTB and monetisation technology.
Mobupps: About
Mobupps operates a hybrid adtech model that combines proprietary software, programmatic media execution and owned media inventory. It creates value by helping advertisers acquire and re-engage users more efficiently, while also helping publishers monetise inventory and protect campaign quality through fraud controls and optimisation. Its vertically integrated structure allows it to participate across multiple layers of the transaction flow: software enablement, media buying, campaign management, remarketing and owned content monetisation.
How Mobupps Works & Monetises
Business model analysis and core revenue streams
Mobupps primarily monetises through pay-per-performance advertising models aligned to campaign outcomes such as acquisition and return on ad spend. It also captures media-trading economics through its DSP and RTB infrastructure, likely via spend-based platform fees, take-rates or margin on programmatic buying. Additional revenue comes from owned media inventory monetisation and managed remarketing services, creating a mix of transactional ad spend revenue, service fees and platform-led monetisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Service
Recent Signals (Mobupps)
Rebuilding the Modern Customer Journey: The Science Behind i/RTB’s Cross-Device Identity Intelligence Framework
New blog post announcing i/RTB's cross-device identity intelligence framework, a significant product capability update.
Read original sourceMobupps Unveils ECHO AI – A Self-Learning Mechanism
Mobupps has introduced ECHO AI, a self-learning mechanism designed to enhance advertising strategies.
Read original sourceMobupps Launches ECHO AI Self-Learning Ad Engine
Mobupps announced ECHO AI, a next-generation self-learning mechanism that applies continuous learning from live campaign data to optimize advertising across channels. ECHO AI interprets signals, identifies high-value audiences, recommends optimizations, and aims to improve user lifetime value while lowering acquisition costs with minimal manual input. The system uses advanced audience segmentation based on proprietary behavioral data, provides automated campaign recommendations, and is fully integrated with Mobupps' MAFO ecosystem. Mobupps CEO Yaron Tomchin and CTO Rashid Galimov are quoted describing ECHO AI as an adaptive, feedback-driven framework that converts impressions, clicks and conversions into optimization inputs to scale performance.
Read original sourceMobupps: Frequently Asked Questions
What is Mobupps?
Mobupps is a private adtech company that provides performance marketing, DSP, RTB, remarketing and monetisation technology for advertisers, agencies and publishers.
Who uses Mobupps?
Its users are business customers including app marketers, brands, agencies, programmatic traders and publishers looking to improve user acquisition, re-engagement and monetisation.
How does Mobupps make money?
It earns revenue mainly from performance-based advertising activity, programmatic media trading economics, managed remarketing services and monetisation of owned media inventory.
Company Facts
- Founded
- 2010
- Headquarters
- HaTikshoret 7, Ashdod
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- mobupps.com