Mobupps
Performance adtech platform for acquisition, buying and monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MOBUPPS INTERNATIONAL LTD
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- HaTikshoret 7, Ashdod
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- mobupps.com
What Mobupps does
Mobupps operates a hybrid adtech model that combines proprietary software, programmatic media execution and owned media inventory. It creates value by helping advertisers acquire and re-engage users more efficiently, while also helping publishers monetise inventory and protect campaign quality through fraud controls and optimisation. Its vertically integrated structure allows it to participate across multiple layers of the transaction flow: software enablement, media buying, campaign management, remarketing and owned content monetisation.
Category differentiation
Mobupps is an adtech and performance marketing platform business, not a consumer app or standalone publisher brand. It should also be distinguished from pure agencies because it operates proprietary DSP, RTB and monetisation technology.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mobupps is an Israel-based private adtech company that develops and operates performance marketing infrastructure for advertisers, agencies, app marketers and publishers. Its core offering combines demand-side buying, real-time bidding, marketing automation, fraud prevention, remarketing and publisher monetisation into a unified operating stack. The company also owns content-based media inventory through Buying.Expert, giving it both software and media monetisation exposure. The business makes money primarily from performance-based advertising activity tied to acquisition and monetisation outcomes, alongside platform-driven media trading economics and managed remarketing services. Its customers are businesses rather than consumers: brands, mobile app marketers, programmatic buyers, agencies and publishers seeking user acquisition, campaign optimisation, fraud reduction and yield improvement across in-app, web, desktop, email and CTV environments.
Company news briefing
Briefing updated:
Mobupps has expanded its technical capabilities with the launch of ECHO AI, a self-learning engine integrated into its MAFO ecosystem to optimise campaign performance and user lifetime value through automated data analysis. This development is complemented by the introduction of i/RTB’s cross-device identity intelligence framework for enhanced customer journey mapping. Additionally, the company established a strategic collaboration with AppsFlyer to drive revenue-verified, incremental growth across the LATAM market, strengthening its regional presence and measurement accuracy.
Business model & monetisation
Mobupps primarily monetises through pay-per-performance advertising models aligned to campaign outcomes such as acquisition and return on ad spend. It also captures media-trading economics through its DSP and RTB infrastructure, likely via spend-based platform fees, take-rates or margin on programmatic buying. Additional revenue comes from owned media inventory monetisation and managed remarketing services, creating a mix of transactional ad spend revenue, service fees and platform-led monetisation.
- Performance campaign revenue
- Pay-per-performance pricing tied to acquisition and ROAS outcomes
- Programmatic media buying revenue
- Spend-based platform fee, take-rate or media margin through DSP and RTB activity
- Managed remarketing services
- Service fee or campaign management revenue
- Owned media inventory monetisation
- Advertising revenue from recommendation portals
- Platform access and software enablement
- SaaS-style platform usage embedded within customer campaigns
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MobUpps International LTD
IAB vendor record: 1130
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 183 · mobupps.com
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Mobupps is Recognized as a Reddit Gold Certified Sales Partner
Recorded impact score: 4/5
Mobupps is Recognized as a Reddit Gold Certified Sales Partner
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Programmatic RTB Manager(Mid-Level) | Customer Success & Client Operations | Europe | |
| Account Manager (RTB department)(Mid-Level) | RTB department | Ukraine | |
| Account Manager (Web department)(Mid-Level) | Web department | India | |
| Senior Manager - Product Marketing(Senior) | Marketing & Growth | India | |
| XML Account Manager(Mid-Level) | Customer Success & Client Operations | Europe |
Explore company relationships
Questions about Mobupps
What is Mobupps?
Mobupps is a private adtech company that provides performance marketing, DSP, RTB, remarketing and monetisation technology for advertisers, agencies and publishers.
Who uses Mobupps?
Its users are business customers including app marketers, brands, agencies, programmatic traders and publishers looking to improve user acquisition, re-engagement and monetisation.
How does Mobupps make money?
It earns revenue mainly from performance-based advertising activity, programmatic media trading economics, managed remarketing services and monetisation of owned media inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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