Mobupps

Mobupps operates a hybrid adtech model that combines proprietary software, programmatic media execution and owned media inventory. It creates value by helping advertisers acquire and re-engage users more efficiently, while also helping publishers monetise inventory and protect campaign quality through fraud controls and optimisation. Its vertically integrated structure allows it to participate across multiple layers of the transaction flow: software enablement, media buying, campaign management, remarketing and owned content monetisation.

Mobupps is an Israel-based private adtech company that develops and operates performance marketing infrastructure for advertisers, agencies, app marketers and publishers. Its core offering combines demand-side buying, real-time bidding, marketing automation, fraud prevention, remarketing and publisher monetisation into a unified operating stack. The company also owns content-based media inventory through Buying.Expert, giving it both software and media monetisation exposure.

The business makes money primarily from performance-based advertising activity tied to acquisition and monetisation outcomes, alongside platform-driven media trading economics and managed remarketing services. Its customers are businesses rather than consumers: brands, mobile app marketers, programmatic buyers, agencies and publishers seeking user acquisition, campaign optimisation, fraud reduction and yield improvement across in-app, web, desktop, email and CTV environments.