Minute Media
Digital publisher and publisher monetisation technology platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Minute Media Ltd.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- minutegroup.com
What Minute Media does
Minute Media combines a publisher portfolio with proprietary ad tech and video infrastructure. On one side, it attracts large consumer audiences through editorial brands and monetises that attention via display, video, branded content and sponsorship sales. On the other, it sells publisher infrastructure to third-party media owners, including SSP access, ad management and video platform capabilities, typically capturing value through revenue share, platform-enabled monetisation and service-like software economics. This creates a blended media-plus-technology model where owned demand, inventory and tooling reinforce one another.
Category differentiation
Minute Media is not just a consumer sports publisher and not merely a standalone SSP vendor. It combines media ownership, licensed publishing rights and publisher monetisation technology in one business.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Minute Media is a private digital media and publishing technology company headquartered in the United States. It owns and operates a portfolio of consumer publishing brands including 90min, FanSided, Mental Floss and The Players' Tribune, and it also runs publisher-facing monetisation products such as an SSP, ad management tools and the STN Video platform. Its core customers are two-sided: audiences consume its media brands, while publishers, ad operations teams and advertisers buy access to its monetisation infrastructure and advertising inventory. The company makes money through digital advertising across owned properties, direct brand partnerships, branded content, and monetisation services provided to third-party publishers. Recent acquisitions in video distribution and AI sports-video tooling indicate a strategy of deepening sports content, video supply and publisher monetisation capabilities rather than operating as a pure publisher alone.
Business model & monetisation
Minute Media uses a hybrid monetisation model. Revenue comes primarily from advertising sold across owned publishing brands, including programmatic display and video, direct-sold brand campaigns and branded content. Its publisher technology products add B2B monetisation through SSP take-rates or revenue share on monetised inventory, plus platform-driven ad serving and video monetisation economics. Additional revenue likely comes from content licensing, video syndication and related publisher monetisation services.
- Owned media advertising
- Ad-supported publishing across display and video
- Direct brand partnerships and branded content
- Campaign fees and sponsorship sales
- Publisher SSP monetisation
- Revenue share or take-rate on monetised inventory
- Video platform and syndication monetisation
- Platform-enabled video monetisation and distribution revenue
- Ad management and related publisher services
- Platform and service-led monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SPORTORITY UK LTD
IAB vendor record: 918
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 5, 6
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
FanSided Expands Interactive Sports Experiences with Launch of Football Face-Off Trivia
Recorded impact score: 2/5
Minute Media's FanSided launches Football Face-Off Trivia, expanding its interactive sports experiences.
$250M Acquisition Collapses Amid Fraud Allegations
M&A · Recorded impact score: 3/5
A reported $250 million acquisition of Indian clipping startup VideoVerse by publisher Minute Media has unraveled amid multiple lawsuits alleging fraud, forged documents and missing funds. Investors and creditors — including Bluestone Capital and lender Lingotto — say they have not received expected proceeds or loan repayments and allege that founder Vinayak Shrivastav used forged merger and loan documents to extract tens of millions. Minute Media says it has terminated its contract after discovering significant discrepancies. Multiple overlapping claims are now pending in Delaware Chancery Court, and VideoVerse’s former COO has filed separate suits alleging forgery and complex secondary transactions.
- VideoVerse announced an acquisition by Minute Media in September 2025 reported at $250 million.
- Minute Media later said it was terminating its contract with VideoVerse after discovering significant discrepancies.
Explore company relationships
Questions about Minute Media
What is Minute Media?
Minute Media is a digital media company that operates publishing brands and sells publisher monetisation technology including SSP, ad management and video platform products.
Who uses Minute Media?
Its direct customers are digital publishers, media owners, ad operations teams and advertisers, while consumers use its editorial brands such as sports and general-interest media sites.
How does Minute Media make money?
It earns revenue from advertising and branded campaigns on owned media properties, plus monetisation fees or revenue share from publisher technology and video distribution products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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