Minute Media
Minute Media is a digital publisher and publisher monetisation technology platform.
Analyst Perspective
Minute Media is a private digital media and publishing technology company headquartered in the United States. It owns and operates a portfolio of consumer publishing brands including 90min, FanSided, Mental Floss and The Players' Tribune, and it also runs publisher-facing monetisation products such as an SSP, ad management tools and the STN Video platform. Its core customers are two-sided: audiences consume its media brands, while publishers, ad operations teams and advertisers buy access to its monetisation infrastructure and advertising inventory. The company makes money through digital advertising across owned properties, direct brand partnerships, branded content, and monetisation services provided to third-party publishers. Recent acquisitions in video distribution and AI sports-video tooling indicate a strategy of deepening sports content, video supply and publisher monetisation capabilities rather than operating as a pure publisher alone.
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Key insights about Minute Media
Category Differentiation
Minute Media is not just a consumer sports publisher and not merely a standalone SSP vendor. It combines media ownership, licensed publishing rights and publisher monetisation technology in one business.
Minute Media: About
Minute Media combines a publisher portfolio with proprietary ad tech and video infrastructure. On one side, it attracts large consumer audiences through editorial brands and monetises that attention via display, video, branded content and sponsorship sales. On the other, it sells publisher infrastructure to third-party media owners, including SSP access, ad management and video platform capabilities, typically capturing value through revenue share, platform-enabled monetisation and service-like software economics. This creates a blended media-plus-technology model where owned demand, inventory and tooling reinforce one another.
How Minute Media Works & Monetises
Business model analysis and core revenue streams
Minute Media uses a hybrid monetisation model. Revenue comes primarily from advertising sold across owned publishing brands, including programmatic display and video, direct-sold brand campaigns and branded content. Its publisher technology products add B2B monetisation through SSP take-rates or revenue share on monetised inventory, plus platform-driven ad serving and video monetisation economics. Additional revenue likely comes from content licensing, video syndication and related publisher monetisation services.
Revenue Channels
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Minute Media: Key Competitors & Alternatives
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Digital sports publisher monetising audience attention through advertising and sponsorships.
Recent Signals (Minute Media)
$250M Acquisition Collapses Amid Fraud Allegations
A reported $250 million acquisition of Indian clipping startup VideoVerse by publisher Minute Media has unraveled amid multiple lawsuits alleging fraud, forged documents and missing funds. Investors and creditors — including Bluestone Capital and lender Lingotto — say they have not received expected proceeds or loan repayments and allege that founder Vinayak Shrivastav used forged merger and loan documents to extract tens of millions. Minute Media says it has terminated its contract after discovering significant discrepancies. Multiple overlapping claims are now pending in Delaware Chancery Court, and VideoVerse’s former COO has filed separate suits alleging forgery and complex secondary transactions.
Read original sourceOffBall and Togethxr Unite for Sports Media Revolution
OffBall and Togethxr — two independent digital sports publishers focused on sports culture and women’s sports, respectively — announced a strategic partnership to share audience, commercial capabilities and resources while remaining separate companies. Togethxr (founded 2021) will take a minority equity stake in OffBall and receive partnership-linked revenue; OffBall (launched 2024) will gain access to Togethxr’s sales, business development and operations resources. The tie-up also gives Togethxr access to OffBall’s first‑party data from newsletters and logged‑in users and creates a larger combined audience for brand sales. Both publishers emphasize social, newsletters, video and branded content as core commercial channels.
Read original sourceSports Illustrated Launches SI TV FAST Channel
Sports Illustrated has launched SI TV, a 24/7 free ad-supported streaming (FAST) channel that repurposes the publisher’s archival and original video content to create a new ad revenue stream. The channel will run original shows, video podcasts, documentaries, and live sports — including Mountain West Conference games — and surface behind-the-scenes archival footage and daily betting insights. The launch follows a sharp increase in the brand’s video consumption: Sports Illustrated reported a 180% rise in YouTube watch time in 2025. Editor in Chief Steve Cannella framed SI TV as an extension of the publisher’s storytelling mission into the FAST/CTV space. The move positions the legacy brand among many competitors in the crowded streaming ecosystem while leveraging existing assets to minimize production risk and monetize growing video audiences.
Read original sourceMinute Media: Frequently Asked Questions
What is Minute Media?
Minute Media is a digital media company that operates publishing brands and sells publisher monetisation technology including SSP, ad management and video platform products.
Who uses Minute Media?
Its direct customers are digital publishers, media owners, ad operations teams and advertisers, while consumers use its editorial brands such as sports and general-interest media sites.
How does Minute Media make money?
It earns revenue from advertising and branded campaigns on owned media properties, plus monetisation fees or revenue share from publisher technology and video distribution products.
Company Facts
- Founded
- 2011
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 501–1,000
- Official Link
- minutemedia.com