Minute Media

Minute Media operates a hybrid media-and-platform business. On the media side, it owns and runs a portfolio of sports and culture publications plus a long-term operating licence for a major sports magazine, using these to attract large, engaged audiences. It then sells advertising and sponsorship inventory across these properties through direct sales and programmatic channels, including its own supply-side platform. On the platform side, it commercialises its proprietary multimedia and online video infrastructure as a publishing-as-a-service offering to external publishers and rights holders, providing content management, video hosting and integrated monetisation capabilities under revenue-share and demand-partnership models. Acquisitions of video platforms and content networks expand both its content rights and its distribution footprint, reinforcing its advertising and platform revenues.

Minute Media is a US-based digital sports and culture publisher that also provides a video-first publishing and monetisation platform to other media owners. It owns and operates multiple sports and knowledge brands and manages digital and print publishing for a major legacy sports title, all running on its proprietary multimedia platform and ad stack.

The company generates revenue primarily from advertising across its owned properties, programmatic and direct media sales via its in-house supply-side platform, revenue-share publishing-as-a-service for external publishers, and long-term licensing arrangements for operating third-party publishing brands. Its paying customers are advertisers, agencies, rights holders and publisher partners looking for content distribution, ad inventory and a video publishing stack with integrated monetisation.