Minute Media

Minute Media combines a publisher portfolio with proprietary ad tech and video infrastructure. On one side, it attracts large consumer audiences through editorial brands and monetises that attention via display, video, branded content and sponsorship sales. On the other, it sells publisher infrastructure to third-party media owners, including SSP access, ad management and video platform capabilities, typically capturing value through revenue share, platform-enabled monetisation and service-like software economics. This creates a blended media-plus-technology model where owned demand, inventory and tooling reinforce one another.

Minute Media is a private digital media and publishing technology company headquartered in the United States. It owns and operates a portfolio of consumer publishing brands including 90min, FanSided, Mental Floss and The Players' Tribune, and it also runs publisher-facing monetisation products such as an SSP, ad management tools and the STN Video platform. Its core customers are two-sided: audiences consume its media brands, while publishers, ad operations teams and advertisers buy access to its monetisation infrastructure and advertising inventory.

The company makes money through digital advertising across owned properties, direct brand partnerships, branded content, and monetisation services provided to third-party publishers. Recent acquisitions in video distribution and AI sports-video tooling indicate a strategy of deepening sports content, video supply and publisher monetisation capabilities rather than operating as a pure publisher alone.