Mindbody
Wellness business software for scheduling, payments and customer engagement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MINDBODY, Inc.
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- B2B SaaS Provider
- Official website
- mindbodyonline.com
What Mindbody does
Mindbody runs a vertical SaaS model built around an operating system for wellness businesses. The platform centralises operational workflows such as booking, scheduling, memberships, payments, client records, marketing and multi-site administration, which increases customer dependence on the system of record. It extends value through embedded payments, consumer discovery surfaces, white-label mobile experiences, third-party integrations and developer access, creating multiple monetisation layers around the same business account.
Category differentiation
Mindbody is a vertical B2B SaaS and booking platform for wellness businesses, not a general meditation app or a pure consumer fitness subscription brand. It is distinct from standalone scheduling tools because it combines operations software, payments, marketing, consumer discovery and developer integrations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MINDBODY, Inc. is a private US software company focused on the wellness services industry. It sells cloud software to fitness studios, gyms, salons, spas, wellness practices and multi-location operators. Its core platform covers scheduling, booking, client management, staff coordination, payments, reporting, marketing automation, websites, branded apps, multi-location controls, integrations and developer APIs. It also operates a consumer booking app that helps participating businesses acquire and transact with end customers. The company generates revenue primarily from recurring software subscriptions, transaction fees from integrated payments, premium add-ons such as AI Concierge and branded mobile apps, usage-based API fees and paid technical account management. Its direct paying customers are businesses and enterprise operators in fitness, beauty and wellness, with developers and partners as a secondary commercial audience.
Company news briefing
Briefing updated:
Mindbody has continued to expand its platform capabilities by introducing AI Insights to convert performance data and client behaviour into actionable business strategies. Alongside providing complimentary customized websites for all customers, recent September 2026 product updates integrated enhanced pricing widgets, streamlined promo code management, and referral rewards to help fitness and wellness businesses drive booking revenue.
Business model & monetisation
Mindbody monetises through tiered per-location software subscriptions, customised enterprise pricing for multi-location groups, premium add-ons, transaction-based payment processing, usage-based developer API charges and hourly professional services. It also captures commercial value from consumer discovery and booking flows across its network. Published product evidence shows recurring subscription plans, pay-per-transaction payments with no monthly fee, and explicit API usage pricing per call, booking and integration.
- Core business software subscriptions
- Software Subscription
- Integrated payment processing
- Pay-per-Use
- Premium add-ons such as AI Concierge, branded apps and marketing tools
- Software Subscription
- Developer API usage and integration fees
- Pay-per-Use
- Technical Account Management
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
- Content Management System (CMS)
- Marketing Automation Platform
- Conversational AI & Chatbots
- Customer Relationship Management (CRM)
- Email Service Provider (ESP)
- Digital Storefront / App Store Platform
- Enterprise Resource Planning & HR
- Measurement & Analytics Platform
- Payment Gateway & Orchestration
- Productivity & Collaboration SaaS
Media Channel
Competitors & alternatives
- Intuit
Financial, tax and marketing software platform for consumers and businesses.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
How to Build a Website for Your Fitness or Wellness Business
Recorded impact score: 2/5
Learn how to build a website for your fitness, wellness, or beauty business, step by step, or let the Mindbody team handle the site build for you.
Blue Buddha Healing Arts Drives 14% Increase in Booking Revenue with Mindbody Email and Text Marketing
Recorded impact score: 2/5
See how Blue Buddha Healing Arts uses Mindbody email and text marketing to attract new clients, fill appointments, and drive growth.
September 2026 Product Updates
Recorded impact score: 3/5
Mindbody's September 2026 product updates include a new pricing widget for branded websites, inclusion of Customized Websites in every plan, daily lead activity summaries, referral rewards in branded apps, smart list filtering, marketing links for class bookings, unified apps/integrations management, Attentive email deliverability insights, and Google Tag Manager integration.
Introducing AI Insights: Turn Business Data into New Opportunities and Faster Action
Recorded impact score: 3.5/5
Mindbody's AI Insights turns performance trends, client behavior, and industry benchmarks into clear next steps.
Mindbody Now Offers Customized Websites Available for All Customers at No Additional Cost
Recorded impact score: 3.5/5
See how Mindbody's Customized Websites help fitness and wellness businesses build trust, get found on Google, and drive more bookings, at no extra cost…
Explore company relationships
Questions about Mindbody
What is Mindbody?
Mindbody is a software platform for fitness, beauty and wellness businesses that manages scheduling, bookings, payments, marketing and related operations.
Who uses Mindbody?
Its direct customers are fitness studios, gyms, salons, spas, wellness practices, franchisors and multi-location operators, along with their staff, marketers and technical teams.
How does Mindbody make money?
Mindbody makes money from software subscriptions, payment processing fees, premium add-ons, usage-based developer charges and paid technical account management services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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