MEmob+

MEmob+ operates a B2B software-led AdTech model centred on a proprietary platform stack. It creates value by combining media buying infrastructure, mobility data, measurement, and creative tooling into an integrated workflow for marketers and agencies. This allows customers to plan, activate, measure, and refine campaigns with regional data inputs and online-to-offline attribution. Revenue is derived from software access, media-spend-linked platform economics, data monetisation, and selected managed or consulting engagements.

MEmob+ is a UAE-based AdTech and marketing technology company operating a portfolio of proprietary products for programmatic media buying, location intelligence, campaign measurement, and dynamic creative optimisation. Its core commercial platform is Excelate DSP, a demand-side platform aimed at advertisers, agencies, traders, and marketing teams, with particular emphasis on MENA and GCC use cases. The company complements this with AllPings for mobility and footfall intelligence, Stretch for online-to-offline measurement, and Blueprint for data-driven creative orchestration.

The business generates revenue primarily from SaaS-style platform access, media-spend-linked fees, data-led subscriptions or licensing, and project-based service revenue around specialised initiatives such as Web3. Its customers are businesses rather than consumers: advertiser brands, media agencies, retailers, planners, and enterprise marketing teams seeking regional programmatic execution and attribution capabilities.