MEmob+
Regional MENA AdTech platform for buying, measurement and creative optimisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- United Arab Emirates
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- memob.com
What MEmob+ does
MEmob+ operates a B2B software-led AdTech model centred on a proprietary platform stack. It creates value by combining media buying infrastructure, mobility data, measurement, and creative tooling into an integrated workflow for marketers and agencies. This allows customers to plan, activate, measure, and refine campaigns with regional data inputs and online-to-offline attribution. Revenue is derived from software access, media-spend-linked platform economics, data monetisation, and selected managed or consulting engagements.
Category differentiation
MEmob+ is not a consumer app or publisher; it is a B2B AdTech and marketing software provider. It should also not be confused with a pure data broker, as its core offer includes media buying, measurement and creative tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MEmob+ is a UAE-based AdTech and marketing technology company operating a portfolio of proprietary products for programmatic media buying, location intelligence, campaign measurement, and dynamic creative optimisation. Its core commercial platform is Excelate DSP, a demand-side platform aimed at advertisers, agencies, traders, and marketing teams, with particular emphasis on MENA and GCC use cases. The company complements this with AllPings for mobility and footfall intelligence, Stretch for online-to-offline measurement, and Blueprint for data-driven creative orchestration. The business generates revenue primarily from SaaS-style platform access, media-spend-linked fees, data-led subscriptions or licensing, and project-based service revenue around specialised initiatives such as Web3. Its customers are businesses rather than consumers: advertiser brands, media agencies, retailers, planners, and enterprise marketing teams seeking regional programmatic execution and attribution capabilities.
Company news briefing
Briefing updated:
MEmob+ continues to develop its privacy-first marketing intelligence platform, integrating location, mobility, and audience intelligence via its AllPings ecosystem to support MENA brands. Recent thought leadership highlights how the company addresses regional challenges, noting that restricted advertising categories on global demand-side platforms limit reach for Gulf Cooperation Council brands. The platform combines artificial intelligence, geospatial analytics, and blockchain-enabled data governance to transform consumer signals into actionable business intelligence in compliance with global privacy regulations.
Business model & monetisation
MEmob+ primarily monetises through a hybrid B2B model. Excelate DSP is monetised via platform fees tied to media spend, CPM mark-ups, and SaaS-style access with minimum spend thresholds. AllPings is sold through subscription or data licensing arrangements for mobility and attribution use cases. Stretch and Blueprint appear to be monetised as software modules or bundled platform capabilities for measurement and creative orchestration. The Tech Lab adds project fees and consulting retainers, while the NFT marketplace introduces possible transaction-based revenue, though that appears peripheral to the core AdTech business.
- DSP platform revenue
- Percentage of media spend plus platform access fees
- Mobility and location intelligence
- SaaS subscription or data licensing
- Measurement and analytics modules
- SaaS subscription or bundled software module
- Creative orchestration tools
- SaaS module or bundled platform feature
- Web3 and marketplace engagements
- Project fees, retainers and possible transaction take-rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Memob Global FZ LLC
IAB vendor record: 1209
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9
- Declared feature IDs
- 2
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
New Blog Post: Local Rules, Global Platforms: Why Restricted Advertising Categories Cost GCC Brands Reach
Recorded impact score: 3/5
A new blog post has been published on the MEmob+ blog titled 'Local Rules, Global Platforms: Why Restricted Advertising Categories Cost GCC Brands Reach' by Lucie Blahova, Marketing Lead, dated September 9, 2026. The post discusses restricted advertising categories on global DSPs and their impact on GCC brands.
Explore company relationships
Questions about MEmob+
What is MEmob+?
MEmob+ is a UAE-based B2B AdTech company offering a DSP, mobility intelligence, measurement, and creative optimisation tools for advertisers and agencies.
Who uses MEmob+?
Its customers are advertiser brands, media agencies, programmatic traders, retail marketers, planners, and enterprise marketing teams, especially those needing regional MENA campaign capabilities.
How does MEmob+ make money?
It makes money through software subscriptions, media-spend-linked platform fees, data and analytics monetisation, and some project-based consulting or specialist service revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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