Mediamento

Mediamento operates a services-led research model. Clients commission bespoke studies to evaluate creative quality, campaign performance, media effectiveness or public-information messaging, and Mediamento designs the methodology, recruits or uses panels, runs the analysis and delivers recommendations. Value is created through proprietary scientific protocols, specialist interpretation and decision support for media and communication investment.

Mediamento is a French market research and consulting company focused on measuring advertising, creative and media effectiveness. It delivers managed research studies for advertisers, agencies, media planners and public-sector organisations, using cognitive science, behavioural analysis, consumer panels and eye-tracking to assess attention, memorisation, comprehension and campaign impact.

The company makes money primarily from bespoke project work, including pre-test, post-test, media and prevention studies, as well as related consulting. Its proprietary AdTrace methodology appears to function as an embedded measurement asset within these engagements rather than as standalone software, helping Mediamento differentiate its research offer and justify higher-value study pricing.