Mediamento
Mediamento is a advertising effectiveness research firm using cognitive science and eye-tracking.
Analyst Perspective
Mediamento is a French market research and consulting company focused on measuring advertising, creative and media effectiveness. It delivers managed research studies for advertisers, agencies, media planners and public-sector organisations, using cognitive science, behavioural analysis, consumer panels and eye-tracking to assess attention, memorisation, comprehension and campaign impact. The company makes money primarily from bespoke project work, including pre-test, post-test, media and prevention studies, as well as related consulting. Its proprietary AdTrace methodology appears to function as an embedded measurement asset within these engagements rather than as standalone software, helping Mediamento differentiate its research offer and justify higher-value study pricing.
Analyst Signal Briefing
Updated: 2 Jul 2026Mediamento, led by CEO Dorothée Rieu, has reinforced its position in attention measurement through recent research integrations and specialised studies. The company’s research underpinned an industry-first CTV HomeScreen attention prediction model launched globally by Teads and Lumen, whilst its "Attention in Play" study for Gameloft used eye-tracking to quantify engagement in mobile gaming. These initiatives reflect the firm's core focus on R&D and experimental laboratory research to validate advertising effectiveness across emerging digital screens.
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Key insights about Mediamento
Category Differentiation
Mediamento is not a media buying platform, DSP or generic analytics SaaS vendor. It is a research and consulting firm focused on advertising and communication effectiveness measurement using cognitive and behavioural methodologies.
Mediamento: About
Mediamento operates a services-led research model. Clients commission bespoke studies to evaluate creative quality, campaign performance, media effectiveness or public-information messaging, and Mediamento designs the methodology, recruits or uses panels, runs the analysis and delivers recommendations. Value is created through proprietary scientific protocols, specialist interpretation and decision support for media and communication investment.
How Mediamento Works & Monetises
Business model analysis and core revenue streams
Revenue is generated mainly through project-based fees for customised research studies and consulting engagements. Pricing is likely scoped by study design, sample size, methodology complexity, analytical depth and specialist techniques such as eye-tracking. Consulting and workshops add service revenue, while the proprietary AdTrace methodology strengthens differentiation and pricing power as part of paid engagements rather than via standalone licensing.
Revenue Channels
Products & Services in Categories
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Recent Signals (Mediamento)
Résultats étude "Attention in Play" - Gameloft for Brands
A télécharger les principaux résultats de l'étude Mediamento, sur la mesure en eye-tracking de l'attention publicitaire en jeu mobile pour GAMELOFT for Brands.
Read original sourceLeadership and Structure of Mediamento
Dorothée Rieu is the founder and CEO of Mediamento, which was established in 2009. The company is organized into three main areas: online quantitative studies, experimental laboratory studies, and research and development in collaboration with universities.
Read original sourceTeads and Lumen Expand Attention Measurement to CTV
On 2026-05-06 Teads expanded its partnership with Lumen Research to introduce attention measurement across Teads’ Connected TV (CTV) offering. Lumen applies proprietary, consented real-world eye‑tracking data and attention models — including an industry-first CTV HomeScreen attention prediction model built with MediaMento research — to predict how viewers look at ads across screens. The integration gives advertisers visibility into engagement on Teads’ premium CTV inventory and is available now for HomeScreen campaigns in Teads Ad Manager globally (US, EMEA, APAC, LATAM); InStream measurement will follow later this quarter. Teads reports HomeScreen averages of ~5,300 Attention Per Mille (APM), outperforming outstream and YouTube benchmarks, and positions the measurement as a signal to improve planning, optimisation and accountability for CTV investment.
Read original sourceMediamento: Frequently Asked Questions
What is Mediamento?
Mediamento is a French market research and consulting firm that measures advertising, media and communication effectiveness using cognitive science, behavioural analysis and eye-tracking.
Who uses Mediamento?
Its clients include brands, advertisers, media agencies, planners, research teams and some public-sector or NGO organisations running prevention and public-information campaigns.
How does Mediamento make money?
It earns revenue from bespoke research studies, campaign testing, media studies and related consulting engagements priced by scope, methodology and analytical depth.
Company Facts
- Founded
- 2009
- Headquarters
- 19 rue de Turenne, 75004 Paris
- Core Segment
- Agency & Consultancy
- Company Size
- <10
- Official Link
- mediamento.com