Mediamento

The business operates as a specialist research and consulting institute focused on advertising and media effectiveness. It creates value by applying cognitive science and experimental protocols (including eye-tracking and proprietary AdTrace scoring) to evaluate how audiences pay attention to and remember advertising across media. Output typically consists of diagnostic reports, benchmarks and optimisation recommendations that inform creative development, media planning and policy communication.

Revenue is generated through bespoke study engagements and advisory projects sold to professional clients. Each project scope (pre-test, post-test, cross-media study, lab-based eye-tracking, consulting) is designed and priced individually based on methodology, media type, sample size and use of laboratory tools. There is no evidence of standardised SaaS or licensed software; instead the model is expert services and custom research delivery.

Mediamento is a French cognitive media and advertising research institute founded in 2009. It designs and runs marketing and media studies using a proprietary cognitive-science methodology (AdTrace) and tools such as eye-tracking to measure attention, memorisation and overall advertising effectiveness across TV, radio, internet, out-of-home, press, cinema and packaging.

The company generates revenue by delivering project-based studies (pre-tests, post-tests, media studies) and consulting missions for professional clients. Its customers are advertisers, media agencies, advertising sales houses (régies), media owners and institutions that commission bespoke research and advisory work to optimise campaigns and media strategies.