Mediamento
Advertising effectiveness research firm using cognitive science and eye-tracking.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MEDIAMENTO
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- 19 rue de Turenne, 75004 Paris
- Company size
- <10
- Market role
- Agency & Consultancy
- Official website
- mediamento.com
What Mediamento does
Mediamento operates a services-led research model. Clients commission bespoke studies to evaluate creative quality, campaign performance, media effectiveness or public-information messaging, and Mediamento designs the methodology, recruits or uses panels, runs the analysis and delivers recommendations. Value is created through proprietary scientific protocols, specialist interpretation and decision support for media and communication investment.
Category differentiation
Mediamento is not a media buying platform, DSP or generic analytics SaaS vendor. It is a research and consulting firm focused on advertising and communication effectiveness measurement using cognitive and behavioural methodologies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mediamento is a French market research and consulting company focused on measuring advertising, creative and media effectiveness. It delivers managed research studies for advertisers, agencies, media planners and public-sector organisations, using cognitive science, behavioural analysis, consumer panels and eye-tracking to assess attention, memorisation, comprehension and campaign impact. The company makes money primarily from bespoke project work, including pre-test, post-test, media and prevention studies, as well as related consulting. Its proprietary AdTrace methodology functions as an embedded measurement asset within these engagements rather than as standalone software, helping Mediamento differentiate its research offer and justify higher-value study pricing.
Company news briefing
Briefing updated:
Mediamento, led by CEO Dorothée Rieu, has reinforced its position in attention measurement through recent research integrations and specialised studies. The company’s research underpinned an industry-first CTV HomeScreen attention prediction model launched globally by Teads and Lumen, whilst its "Attention in Play" study for Gameloft used eye-tracking to quantify engagement in mobile gaming. These initiatives reflect the firm's core focus on R&D and experimental laboratory research to validate advertising effectiveness across emerging digital screens.
Business model & monetisation
Revenue is generated mainly through project-based fees for customised research studies and consulting engagements. Pricing is likely scoped by study design, sample size, methodology complexity, analytical depth and specialist techniques such as eye-tracking. Consulting and workshops add service revenue, while the proprietary AdTrace methodology strengthens differentiation and pricing power as part of paid engagements rather than via standalone licensing.
- Custom advertising effectiveness studies
- Service Fee
- Pre-test and post-test campaign studies
- Service Fee
- Media effectiveness studies
- Service Fee
- Prevention and public-sector studies
- Service Fee
- Consulting and workshops
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Mediamento
What is Mediamento?
Mediamento is a French market research and consulting firm that measures advertising, media and communication effectiveness using cognitive science, behavioural analysis and eye-tracking.
Who uses Mediamento?
Its clients include brands, advertisers, media agencies, planners, research teams and some public-sector or NGO organisations running prevention and public-information campaigns.
How does Mediamento make money?
It earns revenue from bespoke research studies, campaign testing, media studies and related consulting engagements priced by scope, methodology and analytical depth.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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