MediaScience
B2B media research firm for ad, context and viewer measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MediaScience, LLC
- Entity type
- COMPANY
- Founded
- 2008
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- mediascience.com
What MediaScience does
MediaScience operates a hybrid research-services and software model. Its core value creation comes from designing and running controlled experiments, simulated media tests, in-home viewing studies and qualitative research workflows that generate actionable evidence for media owners, platforms, brands and agencies. Rather than functioning as a media seller or adtech execution platform, it is paid to measure, validate and improve advertising, content and viewer experience decisions.
Category differentiation
MediaScience is a media and advertising research company, not a DSP, SSP or media buying agency. It should also not be confused with general science media publishers or media monitoring firms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MediaScience is a private B2B media research and advertising measurement company founded in 2008. It provides experimental testing, neurometric and behavioural measurement, qualitative research tooling, and simulated media environments to help advertisers, agencies, broadcasters, streaming platforms and media owners evaluate advertising effectiveness, product placements, contextual impact and viewer experience. The company makes money primarily through high-touch custom studies, managed research programmes and consulting-style engagements, with some software-style revenue from platform products such as Context Studio and HarkConnect. Its commercial focus is on clients that need evidence on how creative, ad formats, integrations and viewing contexts affect attention, recall, emotion and brand outcomes across TV, CTV, streaming, social and digital environments.
Business model & monetisation
The primary monetisation approach is project-based research fees for bespoke studies, managed testing programmes and custom experimental design, typically scoped by methodology, sample size, environment complexity and use of specialist tools such as eye tracking, EEG or in-home viewing setups. Secondary monetisation comes from software or platform access for products such as Context Studio and HarkConnect, which introduce SaaS-style licence or subscription economics. Additional revenue likely comes from consulting-led interpretation, reporting and strategic recommendations attached to studies.
- Custom research studies
- Project-based managed research fees
- Experimental ad and integration testing programmes
- Service fee / consulting-style engagement
- Context Studio platform access
- SaaS / software subscription
- HarkConnect platform access
- SaaS / software subscription
- Interpretation and strategic reporting
- Service fee / advisory add-on
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about MediaScience
What is MediaScience?
MediaScience is a private B2B media research company that measures advertising, context, product placement and viewer experience using experimental and behavioural methods.
Who uses MediaScience?
Its users are broadcasters, streaming platforms, advertisers, agencies, researchers, media planners and brand insight teams.
How does MediaScience make money?
It mainly earns revenue from bespoke research projects and managed measurement programmes, with additional software-style income from selected platform products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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