MediaScience
MediaScience is a b2B media research firm for ad, context and viewer measurement.
MediaScience operates in the AdTech Vendor segment.
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Distinction
MediaScience is a media and advertising research company, not a DSP, SSP or media buying agency. It should also not be confused with general science media publishers or media monitoring firms.
- Founded
- 2008
- Headquarters
- Unknown
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about MediaScience
MediaScience: About
MediaScience operates a hybrid research-services and software model. Its core value creation comes from designing and running controlled experiments, simulated media tests, in-home viewing studies and qualitative research workflows that generate actionable evidence for media owners, platforms, brands and agencies. Rather than functioning as a media seller or adtech execution platform, it is paid to measure, validate and improve advertising, content and viewer experience decisions.
Products & Services in Categories
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MediaScience: Market Position
MediaScience is a private B2B media research and advertising measurement company founded in 2008. It provides experimental testing, neurometric and behavioural measurement, qualitative research tooling, and simulated media environments to help advertisers, agencies, broadcasters, streaming platforms and media owners evaluate advertising effectiveness, product placements, contextual impact and viewer experience.
The company makes money primarily through high-touch custom studies, managed research programmes and consulting-style engagements, with some software-style revenue from platform products such as Context Studio and HarkConnect. Its commercial focus is on clients that need evidence on how creative, ad formats, integrations and viewing contexts affect attention, recall, emotion and brand outcomes across TV, CTV, streaming, social and digital environments.
MediaScience: Frequently Asked Questions
What is MediaScience?
MediaScience is a private B2B media research company that measures advertising, context, product placement and viewer experience using experimental and behavioural methods.
Who uses MediaScience?
Its users are broadcasters, streaming platforms, advertisers, agencies, researchers, media planners and brand insight teams.
How does MediaScience make money?
It mainly earns revenue from bespoke research projects and managed measurement programmes, with additional software-style income from selected platform products.
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