Maximiles

Maximiles creates value by maintaining a reward-driven panel of opted-in consumers and making that panel available to organisations that need survey respondents and consumer insight. Consumers join to earn points from surveys and related activities, while enterprise clients buy access to targeted sample, data collection and research outcomes. The model depends on balancing respondent acquisition and retention costs against the revenue generated from client-funded research projects and related partner commissions.

Maximiles is a France-rooted online consumer panel and rewards programme operated within the Bilendi group. It recruits consumers to complete surveys, test products and engage in reward-earning activities through web, email and mobile touchpoints. The platform then supplies anonymised responses and panel access to brands, research agencies and institutions seeking market research and consumer insight.

Its commercial model is primarily B2B: research buyers pay for sample access, survey fieldwork and insight generation, while consumers are incentivised with points redeemable for vouchers, gift cards or donations. In practice, Maximiles functions as a consumer-facing acquisition and engagement layer for Bilendi's wider market research infrastructure rather than as a pure standalone loyalty business.