Manychat

The company operates a B2B SaaS model focused on business messaging and conversational marketing. Its core value creation comes from enabling organisations to automate customer interactions, marketing flows and lead capture across multiple messaging channels using a visual, no-code builder, and to centralise live conversations for sales and support teams. Additional value is created through embedded AI features that assist with intent handling, content generation and flow construction, as well as integrated SMS and WhatsApp channel capabilities.

Revenue is generated from subscription fees for its main automation platform and a separate inbox product, both offered on recurring plans. The platform’s pricing scales with the number of contacts managed and the number of agents using the inbox, aligning fees with customer growth and usage. Variable, usage-based fees are charged for certain communication channels (e.g., WhatsApp templates, SMS/MMS sends), creating an additional revenue stream closely tied to message volume. An affiliate/partner programme is used to drive customer acquisition by sharing a portion of subscription revenues with partners.

Manychat, Inc. is a US-based business messaging and chat marketing platform founded in 2015. It provides a no-code environment for companies to build automated conversational flows and manage inbound and outbound interactions across channels such as Instagram, Facebook Messenger, WhatsApp and SMS, along with a dedicated multi-channel team inbox product.

The company generates revenue primarily through tiered SaaS subscriptions that scale with contact volumes, a separately priced seat-based inbox product for sales and support teams, and usage-based charges for specific channels such as WhatsApp and SMS/MMS. Its paying customers are businesses, creators, marketers, e-commerce brands and agencies that use the platform to automate marketing, lead capture and customer messaging, with AI features available on higher-tier plans.