Manychat

How Course Creators Use Instagram DM Automation to Sell on Autopilot

This article discusses how course creators can leverage Instagram DM automation to enhance their sales processes.

Aligning Complex Customer Journeys Beyond Silos

This MarTech guidance article (published May 7, 2026) explains how martech practitioners can reduce friction and keep multichannel customer journeys aligned by taking a broad operational view across platforms, channels, data flows, QA and cross-team coordination. It outlines common platform types (CRM, CDP, DMP, DSP, SSP, ESP, CMS, analytics, attribution, personalization engines, etc.) and channel types (web, mobile apps, email, SMS, paid media, social, messaging apps, DOOH), highlights issues around platform and channel ownership, and recommends end-to-end QA/UAT and root-cause troubleshooting. The piece emphasizes timing and data propagation between touchpoints, the need to map touchpoints for QA, and the role of martech practitioners in bridging business and technical teams to prevent campaign issues before launch.

Plurio Secures $3.5M for AI-Driven Marketing Revolution

Plurio, a San Francisco startup that evolved from analytics product Elly Analytics, raised $3.5 million in seed funding from investors including Altair, DVC, Yellow Rocks, Finom co‑founder Kos Stiskin, and ManyChat co‑founder Mike Yan. The funding will support rollout of Plurio’s AI agent, which analyzes cross‑channel campaign data, predicts downstream performance from leading indicators, and can execute approved changes automatically in platforms like Meta, Google and TikTok. Plurio reports its analytics platform manages more than $100 million in annual ad spend, processed $20 million during the first four months of AI‑agent pilots, and serves fewer than 100 paying customers. The company targets consumer software and service businesses with delayed LTV signals and aims to deliver closed‑loop automation that turns analytics into actionable optimizations.