Manychat

Top CreatorFest 2026 Session Picks

A Hello Partner journalist, Sofia Aira, lists her top sessions to watch at CreatorFest 2026, Europe’s creator-economy event taking place at Magazine London on 14–15 July 2026. The article highlights six sessions and speakers, including Mia McGrath on lean premium brand-building, Amber Rose Gill on converting viral moments into long-term careers, a live-streaming panel with Pontus Eskilsson and creators, a Manychat-led conversation on platform dependence, a session from The Goat Agency on building prestige, and a YouTube shopping discussion featuring Rajarshi Lahiri, Tim Dessaint, and creator Maddie Borge. The piece focuses on creator revenue diversification, live-first culture, and strategies for building owned audiences.

Plurio Secures $3.5M for AI-Driven Marketing Revolution

Plurio, a San Francisco startup that evolved from analytics product Elly Analytics, raised $3.5 million in seed funding from investors including Altair, DVC, Yellow Rocks, Finom co‑founder Kos Stiskin, and ManyChat co‑founder Mike Yan. The funding will support rollout of Plurio’s AI agent, which analyzes cross‑channel campaign data, predicts downstream performance from leading indicators, and can execute approved changes automatically in platforms like Meta, Google and TikTok. Plurio reports its analytics platform manages more than $100 million in annual ad spend, processed $20 million during the first four months of AI‑agent pilots, and serves fewer than 100 paying customers. The company targets consumer software and service businesses with delayed LTV signals and aims to deliver closed‑loop automation that turns analytics into actionable optimizations.

Instagram 2024 Roadmap for Solopreneurs & SMEs

The article outlines Instagram’s 2024 roadmap for solopreneurs and small-to-medium businesses, emphasizing the ongoing evolution of the feed algorithm to prioritize relevance and quality content with a focus on user interaction. It notes that active community engagement will be rewarded, while accounts that do not engage with followers risk lower visibility. For business accounts, the key performance indicator shifts toward revenue, with comments and direct messages increasing in relevance for sales, and saves, shares, and repeat views still signaling potential virality. The piece highlights professionalizing platform sales through automation providers like Manychat to streamline follow-ups and product offers. It also covers seven AI use cases—content planning, topic research, captions, reel scripts, customer DM responses, and repurposing existing content—plus tips for crafting strong hooks (especially the first 1.5 seconds) and clear calls to action. Practical SMB guidance includes templates, time-blocked workflows, content recycling, and performance analysis to drive continuous improvement.