Mantis Ads
Cannabis-focused ad network and programmatic advertising platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MANTIS Ad Network, LLC
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Denver, CO, United States
- Company size
- 10–49
- Market role
- Media Arbitrator / Ad Network
- Official website
- mantisadnetwork.com
What Mantis Ads does
The company operates a vertical adtech marketplace for restricted-category advertising. It aggregates publisher inventory and audience data, packages this supply into self-serve and managed buying workflows for advertisers, and provides publisher-side tools to monetise impressions, native placements, video inventory and audience segments. Value is created by matching cannabis-sector demand with compliant supply, reducing friction for advertisers that cannot easily access mainstream ad channels, and improving yield for publishers in the same ecosystem.
Category differentiation
This company is not a cannabis retailer, dispensary marketplace or consumer media brand. It is an adtech intermediary and monetisation platform for advertisers and publishers in regulated cannabis-related categories.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mantis Ads is a US-based adtech company operating as a cannabis-focused digital advertising network and programmatic platform. Its legal entity is MANTIS Ad Network, LLC. The business serves both sides of the market: advertisers such as cannabis, CBD, hemp and THC brands, dispensaries and agencies; and publishers seeking to monetise cannabis-relevant audiences. Its product set includes advertiser buying tools, publisher monetisation infrastructure, direct buying paths, exchange-based reach and audience data monetisation. The company makes money primarily from media spend transacted through its platform, using a mix of ad network margin, embedded programmatic take rates and additional fees on certain inventory paths. It also supports publisher monetisation through revenue share and CPM-linked audience data activation. Its positioning is built around compliance support for restricted-category advertising and access to endemic publisher inventory that mainstream platforms often limit.
Business model & monetisation
Mantis primarily monetises via media spend flowing across its advertising infrastructure. The core model combines ad network margin on inventory, percentage take rates embedded in CPM pricing, and extra fees for exchange-based inventory access. Advertisers commonly prepay campaign budgets, which reduces credit risk and supports predictable publisher payouts. Additional monetisation comes from publisher revenue-sharing arrangements and CPM-based payments when audience segments are activated through the Audience Extension product.
- Advertiser media spend across network inventory
- Media arbitrage and CPM markup
- Programmatic buying and exchange access fees
- Percentage take-rate embedded in media transactions
- Direct publisher buying paths
- Reduced-fee transaction margin on direct inventory access
- Publisher audience data activation
- CPM-based data monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Mantis Ads
What is Mantis Ads?
Mantis Ads is a cannabis-focused adtech platform and ad network that helps advertisers run compliant digital campaigns and helps publishers monetise relevant audiences.
Who uses Mantis Ads?
Its users are businesses including cannabis, CBD and hemp brands, dispensaries, agencies, publishers and media owners seeking compliant buying or monetisation tools.
How does Mantis Ads make money?
It primarily earns from media spend through ad network margin, programmatic take rates, exchange-related fees and publisher-side monetisation tied to impressions and audience data activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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