Krush Media
Krush Media is a programmatic media platform and managed monetisation partner for brands and publishers.
Analyst Perspective
Krush Media is a US-based digital advertising company that operates across adtech, media services and data monetisation. It serves both the demand side and the supply side: advertisers and agencies use its programmatic buying and managed campaign services, while publishers use it for inventory monetisation, ad operations, yield support and audience data commercialisation. Its core platform, Krush X, functions as a demand-side buying environment for access to private marketplaces and direct publisher inventory across web, mobile and connected TV. The company makes money through a mix of software-enabled media buying, managed service fees, media margins, and publisher monetisation revenue share. It appears particularly focused on verified inventory, compliance controls and regulated advertising use cases such as cannabis and CBD, alongside measurement and identity capabilities through visitorAI. Customers are primarily brands, agencies, trading desks, digital publishers and content owners rather than consumers.
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Key insights about Krush Media
Category Differentiation
Krush Media is not a consumer media publisher or a cannabis brand. It is a business-facing advertising and publisher monetisation company combining DSP-style buying, media services and compliance-led supply access.
Krush Media: About
Krush Media runs a hybrid adtech and services model. On the advertiser side, it provides programmatic buying access, media planning, campaign activation, creative and targeting services. On the publisher side, it represents inventory, supports ad operations, improves yield, and helps monetise audience data. This creates value by connecting advertiser budgets with curated publisher supply, while adding compliance, measurement and operational support around the transaction flow.
How Krush Media Works & Monetises
Business model analysis and core revenue streams
Krush Media primarily monetises through managed service fees, campaign management fees, media spend mark-ups and take rates on programmatic inventory transacted through Krush X. It also appears to earn publisher-side revenue through inventory representation, monetisation rev-share, yield optimisation support and data activation. Additional revenue likely comes from bundled agency-style retainers or project fees tied to compliance, creative, analytics and social execution.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Service
Recent Signals (Krush Media)
Krush Media Leadership Team Update
The current version of the webpage includes detailed profiles of the leadership team, highlighting their roles and backgrounds, which were not present in the previous version.
Read original sourceTremor Rebrands to Telaria; SpotX Supports ads.txt - ExchangeWire.com
ExchangeWire rounds up major US/Canada digital-advertising moves: Tremor Video rebrands as Telaria to sharpen its independent sell-side platform for video and connected TV/OTT after Taptica's acquisition of Tremor's DSP. Telaria also announces a deeper integration with The Trade Desk to offer buyers premium programmatic CTV/OTT inventory from publishers such as DISH, Sling TV, A+E Networks, and Bloomberg Media. SpotX adopts IAB's ads.txt initiative to declare authorized sellers, with CTO Allen Dove highlighting the benefits. AppNexus and Rubicon launch Prebid.org, an independent body promoting open-source header bidding. Vistar Media expands into Toronto, Canada, with Scott Mitchell leading the effort and partnerships with Rouge Media, ZOOM Media, and Captivate. Krush Media and Frequency Networks form a partnership to monetize across Frequency's inventory network, while Thunder acquires Adacus to add AI-powered attribution and predictive creative capabilities.
Read original sourceBoz Gets A New Gig; Roku Races Ahead
AdExchanger’s Friday roundup highlights significant moves and market dynamics in ad tech and streaming. Facebook’s Andrew Bosworth transitions from VP of ad products to lead its hardware initiative Building 8, with Mark Rabkin named to succeed him in ads; Building 8 developments include a home video-chat device, a smart speaker, a 360-degree camera, and wearables. Roku solidifies its leadership in streaming devices (37% share in Q1 2017, up from 33%), with Amazon’s share rising to 24% and Roku’s open ad platform contributing about $100 million of its roughly $500 million revenue last year. The column also notes industry transparency critiques by Michael Farmer toward the ANA and 4As, Disney’s shift to own distribution by launching its own streaming service, and potential cross-pollination of Prime with Whole Foods post-acquisition, signaling broader implications for ad tech and content distribution.
Read original sourceKrush Media: Frequently Asked Questions
What is Krush Media?
Krush Media is a digital advertising, media and data company that connects advertisers with publisher inventory through programmatic technology and managed services.
Who uses Krush Media?
Its customers are advertisers, agencies, trading desks, publishers, content owners and regulated-industry marketers that need media buying, monetisation or compliance support.
How does Krush Media make money?
It earns revenue from media spend margins, platform-related programmatic take rates, managed service fees, publisher monetisation arrangements and related analytics or compliance services.
Company Facts
- Founded
- 2015
- Headquarters
- 130 W Union St, Pasadena, CA 91103
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- krushmedia.com