Weedmaps

Weedmaps runs a two-sided platform. On the demand side, it attracts cannabis consumers searching for products, dispensaries and local availability. On the supply side, it sells software subscriptions and promotional inventory to cannabis retailers and brands that want customer acquisition, digital presence and operational tooling. Value is created by linking consumer discovery and ordering behaviour directly to business software and paid placement products inside the same ecosystem.

WM Technology, Inc., trading as Weedmaps, operates a cannabis-focused digital marketplace for consumers and a related software and advertising stack for cannabis retailers, dispensaries and brands. Its consumer platform helps users discover products, browse live menus and place pickup or delivery orders with licensed dispensaries, while its business offering provides listings management, customer acquisition, compliance-oriented workflows and marketplace advertising products.

The company makes money primarily from business customers rather than end users. Cannabis retailers and brands pay recurring subscription fees for Weedmaps for Business and spend additional budget on paid visibility products such as featured listings, deal placements and marketplace ads. In effect, Weedmaps is a vertical commerce-media platform: it aggregates high-intent consumer demand and monetises that attention through SaaS subscriptions and advertising sold to licensed cannabis operators.