Weedmaps

WM Technology creates value by aggregating cannabis product and retailer information into a discovery and ordering marketplace for consumers, and by providing an integrated software suite that supports marketing, e-commerce, delivery logistics, in-store media and systems integration for licensed cannabis businesses. For business users, it replaces or consolidates multiple point solutions (listings, advertising, CRM, e-commerce storefronts, dispatch, connectors, screens) into a single, cannabis-specific stack that plugs into existing POS and inventory systems.

Revenue is generated from these business users via recurring subscription fees for the core business suite and additional fees for specific modules, as well as from the sale of advertising and promotional placements targeted at the marketplace’s consumer audience. The model depends on network effects between consumer traffic on the marketplace and business demand for promotion and software tools, with performance and compliance tailored to regulated cannabis markets.

WM Technology, Inc. is a US-based cannabis technology company founded in 2008 that operates a consumer-facing cannabis marketplace and a SaaS platform for licensed cannabis businesses. The marketplace enables consumers to discover dispensaries, products, menus and deals, and facilitates reservations or orders where permitted, while providing retailers and brands with listings and paid media placements.

The company monetises primarily from business customers through subscriptions to its business software suite and the sale of advertising and promotional inventory across its marketplace and in-store media surfaces. Its customers are licensed cannabis retailers, multi-state operators and cannabis brands that use the platform for discovery, marketing, e-commerce, delivery and operational tools in regulated North American cannabis markets.