Weedmaps
Weedmaps is a cannabis marketplace and SaaS advertising platform for dispensaries and brands.
Analyst Perspective
WM Technology, Inc., trading as Weedmaps, operates a cannabis-focused digital marketplace for consumers and a related software and advertising stack for cannabis retailers, dispensaries and brands. Its consumer platform helps users discover products, browse live menus and place pickup or delivery orders with licensed dispensaries, while its business offering provides listings management, customer acquisition, compliance-oriented workflows and marketplace advertising products. The company makes money primarily from business customers rather than end users. Cannabis retailers and brands pay recurring subscription fees for Weedmaps for Business and spend additional budget on paid visibility products such as featured listings, deal placements and marketplace ads. In effect, Weedmaps is a vertical commerce-media platform: it aggregates high-intent consumer demand and monetises that attention through SaaS subscriptions and advertising sold to licensed cannabis operators.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Weedmaps
Category Differentiation
Weedmaps is not a cannabis producer or a dispensary chain. It is a software, marketplace and advertising platform connecting cannabis consumers with licensed retailers and brands.
Weedmaps: About
Weedmaps runs a two-sided platform. On the demand side, it attracts cannabis consumers searching for products, dispensaries and local availability. On the supply side, it sells software subscriptions and promotional inventory to cannabis retailers and brands that want customer acquisition, digital presence and operational tooling. Value is created by linking consumer discovery and ordering behaviour directly to business software and paid placement products inside the same ecosystem.
How Weedmaps Works & Monetises
Business model analysis and core revenue streams
The company uses a hybrid monetisation model centred on recurring B2B software subscriptions plus advertising upsells. Businesses pay a base subscription for Weedmaps for Business, which includes core software tools and marketplace presence. Incremental revenue comes from paid promotional products such as Featured Listings, Deal Listings and WM Ads, which are sold as visibility and performance-driven media products tied to marketplace traffic and purchase intent.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Weedmaps: Key Competitors & Alternatives
- Analyze Profile →
Cannabis discovery publisher and local dispensary marketplace platform.
Recent Signals (Weedmaps)
Weedmaps 10-Q Financial Filing Analysis (2025-11-06)
AI Analysis of 10-Q for period 2025-09-30. Note:
Read original sourceWeedmaps 10-Q Financial Filing Analysis (2025-08-07)
AI Analysis of 10-Q for period 2025-06-30. Note: Management has transitioned toward prioritizing profitability and 'paying client' metrics, while ongoing shareholder litigation and previous analyst concerns focus on the transparency and historical reporting of Monthly Active Users (MAUs).
Read original sourceWeedmaps 10-Q Financial Filing Analysis (2025-05-08)
AI Analysis of 10-Q for period 2025-03-31. Note: Management emphasizes improved Adjusted EBITDA and a pivot toward SaaS efficiency, while the disclosure of multiple shareholder class-action lawsuits highlights a significant gap regarding historical reporting of Monthly Active Users (MAUs).
Read original sourceWeedmaps: Frequently Asked Questions
What is Weedmaps?
Weedmaps is a cannabis-focused marketplace and software platform operated by WM Technology, Inc. It helps consumers discover dispensaries and products, while selling software and advertising tools to cannabis businesses.
Who uses Weedmaps?
Consumers use the marketplace to browse products and order from local dispensaries. The direct paying users are cannabis retailers, dispensaries and brands that buy subscriptions, listings and ads.
How does Weedmaps make money?
It earns revenue mainly from recurring subscriptions for Weedmaps for Business and from paid promotional products such as featured listings, deal placements and marketplace advertising.
Company Facts
- Founded
- 2008
- Headquarters
- Irvine, California
- Core Segment
- B2C Consumer App / Platform
- Company Size
- 201–500
- Official Link
- weedmaps.com