Weedmaps
Cannabis marketplace and SaaS advertising platform for dispensaries and brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- WM Technology, Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- Irvine, California
- Company size
- 201–500
- Market role
- B2C Consumer App / Platform
- Ticker
- MAPS
- Official website
- weedmaps.com
What Weedmaps does
Weedmaps runs a two-sided platform. On the demand side, it attracts cannabis consumers searching for products, dispensaries and local availability. On the supply side, it sells software subscriptions and promotional inventory to cannabis retailers and brands that want customer acquisition, digital presence and operational tooling. Value is created by linking consumer discovery and ordering behaviour directly to business software and paid placement products inside the same ecosystem.
Category differentiation
Weedmaps is not a cannabis producer or a dispensary chain. It is a software, marketplace and advertising platform connecting cannabis consumers with licensed retailers and brands.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WM Technology, Inc., trading as Weedmaps, operates a cannabis-focused digital marketplace for consumers and a related software and advertising stack for cannabis retailers, dispensaries and brands. Its consumer platform helps users discover products, browse live menus and place pickup or delivery orders with licensed dispensaries, while its business offering provides listings management, customer acquisition, compliance-oriented workflows and marketplace advertising products. The company makes money primarily from business customers rather than end users. Cannabis retailers and brands pay recurring subscription fees for Weedmaps for Business and spend additional budget on paid visibility products such as featured listings, deal placements and marketplace ads. In effect, Weedmaps is a vertical commerce-media platform: it aggregates high-intent consumer demand and monetises that attention through SaaS subscriptions and advertising sold to licensed cannabis operators.
Business model & monetisation
The company uses a hybrid monetisation model centred on recurring B2B software subscriptions plus advertising upsells. Businesses pay a base subscription for Weedmaps for Business, which includes core software tools and marketplace presence. Incremental revenue comes from paid promotional products such as Featured Listings, Deal Listings and WM Ads, which are sold as visibility and performance-driven media products tied to marketplace traffic and purchase intent.
- Weedmaps for Business subscriptions
- Software Subscription
- Featured Listings and Deal Listings
- Advertising upsell sold within marketplace discovery flows
- WM Ads marketplace advertising
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Meituan
Chinese local services super-app with delivery, commerce and merchant ads.
- Upwork
Freelance work marketplace with payments, subscriptions, and internal ads.
- Bending Spoons
Acquirer and operator of consumer apps, SaaS tools and media.
- LinkedIn
Professional social platform for hiring, advertising, sales and learning.
- Fiverr
Marketplace for freelance services, business tools and seller promotion.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
10-Q Financial Filing Analysis for Weedmaps (2026-08-06)
financials · Recorded impact score: 3.8/5
WM Technology, Inc. (Weedmaps) reported its Q2 2026 financial results, generating $42.45 million in revenue, a 5% decrease year-over-year from $44.85 million in Q2 2025. Net income improved to $2.88 million compared to $2.16 million in the prior-year period, primarily driven by a 7% reduction in total operating expenses to $40.09 million and the partial reversal of AWS purchase commitment loss contingencies. However, Adjusted EBITDA declined sharply by 58% to $4.97 million compared to $11.73 million in Q2 2025. Operationally, the company continues to face headwinds in its core California market and established regions due to customer margin compression, industry consolidation, and price deflation. Average monthly paying clients fell 4% YoY to 5,040, and average monthly revenue per paying client slipped to $2,807. During the quarter, the company completed its voluntary delisting from Nasdaq to the OTCQX market and settled major putative shareholder and derivative class actions for $7.5 million (mostly insurance-funded).
- Q2 2026 revenue fell 5.4% YoY to $42.45 million, while net income rose to $2.88 million ($0.02 EPS) and Adjusted EBITDA dropped 57.6% YoY to $4.97 million.
- Average monthly paying clients dropped 4% YoY to 5,040 with average monthly revenue per paying client decreasing to $2,807.
Explore company relationships
Questions about Weedmaps
What is Weedmaps?
Weedmaps is a cannabis-focused marketplace and software platform operated by WM Technology, Inc. It helps consumers discover dispensaries and products, while selling software and advertising tools to cannabis businesses.
Who uses Weedmaps?
Consumers use the marketplace to browse products and order from local dispensaries. The direct paying users are cannabis retailers, dispensaries and brands that buy subscriptions, listings and ads.
How does Weedmaps make money?
It earns revenue mainly from recurring subscriptions for Weedmaps for Business and from paid promotional products such as featured listings, deal placements and marketplace advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
Continue your research on Weedmaps
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.