Leafly

The company operates a two-sided platform centred on cannabis product discovery. On the consumer side, it offers a free website and mobile app featuring a searchable strain and product database, retailer menus, reviews, editorial content and order functionality for reservation-based collection or delivery via licensed dispensaries. This consumer traffic and structured product data create value for retailers and brands seeking visibility and customer acquisition.

On the business side, licensed retailers and cannabis brands use a commercial dashboard to manage their listings, menus, orders, advertising placements and analytics. The firm packages these tools into tiered subscription offerings and optional add-ons. It also offers embedded, order-enabled menus for retailer websites and generates further value through localised market insights and staff training content. Overall, it creates value by aggregating demand, standardising product information and providing software to manage e‑commerce and marketing across the cannabis retail ecosystem, while avoiding direct handling of cannabis products.

Leafly Holdings, Inc. is a United States-based cannabis-focused online marketplace and media publisher. It operates a consumer-facing website and mobile app where users research cannabis strains and products, read editorial content and reviews, and place reservation-based orders for collection or delivery from licensed retailers.

The company’s revenue comes primarily from licensed cannabis retailers and brands that pay for subscription packages bundling e‑commerce/menu software, listings management and advertising placements on the platform, plus additional non‑subscription advertising, analytics and training products. Leafly does not sell cannabis itself and instead acts as a non‑plant‑touching intermediary connecting consumers to local dispensaries while monetising its audience and software tools on a B2B basis.