Leafly
Cannabis discovery publisher and local dispensary marketplace platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Leafly Holdings, Inc.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Seattle, Washington, United States
- Company size
- 50–200
- Market role
- B2C Consumer App / Platform
- Ticker
- LFLY
- Official website
- leafly.com
What Leafly does
Leafly operates a two-sided digital platform. On the demand side, it attracts cannabis consumers through educational content, reviews, strain data, product discovery, and local shopping tools. On the supply side, it monetises cannabis dispensaries, retailers, brands, and related businesses through paid listings, promotional visibility, and advertising inventory sold against that audience. Value is created by converting consumer research and shopping intent into leads, orders, and traffic for participating merchants.
Category differentiation
Leafly is not a direct cannabis retailer or cultivator; it is a digital publisher, discovery platform, and merchant marketing channel. It is also distinct from general e-commerce marketplaces because its core focus is regulated cannabis information, local dispensary discovery, and related advertising.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Leafly is a US-based cannabis discovery, education, and local shopping platform operating under the legal entity Leafly Holdings, Inc. Its core consumer products combine editorial content, a large strain and product database, dispensary directories, reviews, and local ordering flows for pickup and delivery. This makes it primarily a publisher and marketplace-style platform for legal cannabis discovery rather than a direct seller of cannabis products. The company makes money mainly from business-facing subscriptions and advertising. Dispensaries, retailers, brands, and related cannabis businesses pay for listings, profile and menu integrations, promotional tools, and media placements across Leafly’s web and app properties. Consumers use the platform free of charge to research products, find nearby dispensaries, and place local orders where permitted.
Company news briefing
Briefing updated:
Leafly has formalised significant leadership transitions, appointing Peter Lee as Chief Executive Officer and Suresh Krishnaswamy as Chief Financial Officer. These executive changes represent a central shift in the organisation’s corporate governance and strategic oversight. Additionally, the company remains focused on consumer engagement and market authority through its annual product benchmarks, recently designating Hash Burger as its Strain of the Year for 2025.
Business model & monetisation
Leafly primarily monetises through recurring B2B subscription fees and advertising sales. Business Solutions uses subscription-style pricing for store listings, profile management, menu integration, and promotional tools. Advertising revenue comes from brands and retailers buying display, native, sponsored, and video placements across Leafly’s web and app inventory. The company may also benefit indirectly from commerce activity by increasing orders and lead generation for merchants, but the supplied evidence does not show Leafly acting as the merchant of record.
- Business listings and merchant tools
- Software Subscription
- Advertising inventory sold to brands and retailers
- Service Fee
- Marketplace-driven lead generation and order enablement
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Leafly
What is Leafly?
Leafly is a cannabis discovery, education, and local shopping platform that helps users research products, find dispensaries, and place local orders where permitted.
Who uses Leafly?
Consumers and patients use it to learn about cannabis and find products locally, while dispensaries, retailers, and brands use it for listings, promotion, and advertising.
How does Leafly make money?
Leafly makes money mainly from paid business listings, merchant tools, and advertising sold to cannabis businesses across its web and app properties.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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