Leafly
Leafly is a cannabis discovery publisher and local dispensary marketplace platform.
Leafly operates in the B2C Consumer App / Platform segment.
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Distinction
Leafly is not a direct cannabis retailer or cultivator; it is a digital publisher, discovery platform, and merchant marketing channel. It is also distinct from general e-commerce marketplaces because its core focus is regulated cannabis information, local dispensary discovery, and related advertising.
- Founded
- 2010
- Headquarters
- Seattle, Washington, United States
- Core Segment
- B2C Consumer App / Platform
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Leafly
Leafly: About
Leafly operates a two-sided digital platform. On the demand side, it attracts cannabis consumers through educational content, reviews, strain data, product discovery, and local shopping tools. On the supply side, it monetises cannabis dispensaries, retailers, brands, and related businesses through paid listings, promotional visibility, and advertising inventory sold against that audience. Value is created by converting consumer research and shopping intent into leads, orders, and traffic for participating merchants.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Leafly: Market Position
Leafly is a US-based cannabis discovery, education, and local shopping platform operating under the legal entity Leafly Holdings, Inc. Its core consumer products combine editorial content, a large strain and product database, dispensary directories, reviews, and local ordering flows for pickup and delivery. This makes it primarily a publisher and marketplace-style platform for legal cannabis discovery rather than a direct seller of cannabis products.
The company makes money mainly from business-facing subscriptions and advertising. Dispensaries, retailers, brands, and related cannabis businesses pay for listings, profile and menu integrations, promotional tools, and media placements across Leafly’s web and app properties. Consumers use the platform free of charge to research products, find nearby dispensaries, and place local orders where permitted.
Leafly: Frequently Asked Questions
What is Leafly?
Leafly is a cannabis discovery, education, and local shopping platform that helps users research products, find dispensaries, and place local orders where permitted.
Who uses Leafly?
Consumers and patients use it to learn about cannabis and find products locally, while dispensaries, retailers, and brands use it for listings, promotion, and advertising.
How does Leafly make money?
Leafly makes money mainly from paid business listings, merchant tools, and advertising sold to cannabis businesses across its web and app properties.
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