Looper Insights
CTV storefront analytics and placement valuation SaaS for entertainment companies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Loopr Limited
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- United Kingdom
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- looperinsights.com
What Looper Insights does
Looper Insights operates a sales-led vertical SaaS and proprietary-data model. It continuously captures connected-TV and digital-storefront interfaces across markets and devices, transforms these observations into structured merchandising, compliance and placement-value data, and licenses the resulting platform, dashboards and data access to enterprise entertainment customers. The model expands account value through added market scans, competitor-title tracking, historical data, API access, dedicated analyst capacity, data-science work and professional services.
Category differentiation
Looper Insights is enterprise CTV storefront and streaming-distribution intelligence software, not a consumer streaming service or an open-web advertising DSP. It measures content visibility and placement value rather than serving video advertising inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Loopr Limited, trading as Looper Insights, is a UK private B2B SaaS company supplying connected-TV and streaming-distribution analytics to streaming services, broadcasters, studios, content owners and CTV operators. Its platform captures and consolidates data from smart-TV interfaces, devices and digital storefronts to monitor content visibility, merchandising, pricing, packaging, compliance, competitor activity and paid, editorial and algorithmic placement performance. The company earns recurring subscription revenue through tiered, quote-based SaaS plans and paid data, scanning, API, analyst and professional-services add-ons. Its customers use the platform to benchmark competitors, audit storefront execution, quantify Media Placement Value (MPV), support platform negotiations and improve title discovery, acquisition, engagement and retention.
Company news briefing
Briefing updated:
Looper Insights has expanded its connected TV home-screen analytics through the launch of Looper AI, a conversational interface that allows streaming executives to query proprietary Dollar Media Placement Value ($MPV) metrics. Recent analyses leveraging this data highlight significant platform concentration risks and distribution shifts, such as Roku's WNBA hub capturing 95.4% of category placement value and Peacock surging following Apple TV's interface redesign. These findings underscore the growing commercial battleground of CTV home-screen shelf placement and the industry-wide push for greater pricing transparency.
Business model & monetisation
The company uses quote-based recurring SaaS subscriptions across Core, Standard and Premium plans, with custom workflows for enterprise buyers. Expansion revenue comes from FAST tracking, competitor insights, historical data, additional web-store and CTV scans, API and scheduled-data integrations, pre-live monitoring, dedicated analysts, data-science services, professional services, bespoke reports, playbooks and consultancy. Published proposal pricing includes per-store scan charges, monthly competitor-title fees and monthly API, analyst and data-science fees.
- Enterprise platform subscriptions
- Tiered quote-based SaaS plans
- Additional scans, competitor tracking and historical-data add-ons
- Usage-based and monthly expansion fees
- API and scheduled-data access
- Monthly data-access fee
- Dedicated analysts, data science and professional services
- Monthly service fees and daily consulting fees
- Bespoke reports, playbooks and consultancy
- Project-based service fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Apple TV Bucks Unscripted Wave with Premium Scripted Focus
Streaming Strategy · Recorded impact score: 2/5
New research from Ampere Analysis reveals that Apple TV is the only major global streaming service to increase its proportion of scripted content in its US catalogue between Q2 2022 and Q2 2026. With unscripted content making up only 18% of its catalogue, Apple TV contrasts sharply with competitors like HBO Max, where unscripted hours approach 75%. Ampere's viewership data shows Apple's strategy works: Ted Lasso Season 4 drew 3.3 million unique US viewers in early September 2026, with other premium titles like Mayday and Silo also performing strongly. Looper Insights data indicates Apple's interface design, featuring portrait-oriented posters, directs 96.6% of Media Placement Value to Apple TV+ originals, reinforcing its premium positioning. Apple's approach is a deliberate trade, focusing on high-intent, culturally significant content rather than volume-driven engagement.
- Apple TV is the only major global streaming service to increase its proportion of scripted content in its US catalogue between Q2 2022 and Q2 2026.
- Apple TV has the lowest proportion of unscripted content among major US streamers, at 18% of its total catalogue.
Looper Insights launches AI chat to price CTV home-screen placements
CTV · Recorded impact score: 3/5
Looper Insights has announced the launch of Looper AI, a conversational interface that allows studios, streamers, and their marketing, content, distribution, and partnership teams to query the company's CTV home-screen placement data in plain language. The AI-powered chat provides answers with source tables, enabling users to understand the value of their on-device placements, compare with competitors, and take data-backed numbers into platform negotiations. The tool addresses a market gap where 65% of streaming executives believe platforms charge premium rates without adequate proof, yet only 8% use third-party verification. Looper Insights also plans to offer public Model Context Protocol (MCP) access, allowing its data to be integrated into AI assistants like Claude, ChatGPT, and Copilot. This move positions Looper as a data source for AI-driven media planning and could increase pricing transparency in CTV advertising.
- Looper Insights launched Looper AI, a chat interface for natural language queries on CTV home-screen placement data.
- Only 8% of streaming executives use third-party verification for premium placement rates, while 65% believe platforms charge without adequate proof (State of Streaming survey).
Home-Screen Ownership Prices Streaming; Ad Rates Lag
Connected TV & Streaming Ad Monetization · Recorded impact score: 3/5
State of Streaming highlights new Looper Insights research and Michael Beach's analysis showing YouTube's dominance of streaming viewing (28% share) while receiving a disproportionately small share of ad spend (12%). The article and podcast argue that distribution habits and home-screen placement — not content ownership — drive value, with Roku capturing outsized home-screen placement value. Beach projects total streaming ad impressions could fall ~11% by 2035, pushing CPMs toward $100, and points to political and local addressable advertising as the current testbed for high-priced, hyper-targeted buys that brand advertisers will need to adopt.
- Looper Insights research shows YouTube accounts for 28% of streaming TV viewing time but only 12% of ad spend.
- Michael Beach projects total streaming ad impressions could fall roughly 11% by 2035 even as the market grows, a trend he says will push streaming CPMs toward $100.
Looper Insights Hosts 'Summer Vibes' Networking in Santa Monica
Connected TV (CTV) & OTT · Recorded impact score: 1/5
Looper Insights is hosting a limited-capacity networking event called “Summer Vibes” at Casa del Mar in Santa Monica on Tuesday, July 29 (4:00–7:00 PM Pacific). The invite targets industry professionals interested in Connected TV (CTV) and home-screen experience conversations, combining informal networking with refreshments and oceanfront ambiance. RSVPs are required; interested attendees must email Fran Pezzoli, VP Marketing at Looper Insights. The announcement references Looper Insights' Q2 CTV Interface Intelligence report as related research for attendees.
- Looper Insights is hosting a networking event called "Summer Vibes" at Casa del Mar in Santa Monica.
- The event takes place on Tuesday, July 29, from 4:00 PM to 7:00 PM Pacific.
One Roku Hub Equals 95% of WNBA's Q2 Value
Connected TV (CTV) & OTT · Recorded impact score: 3/5
Looper Insights reports the WNBA earned $24.38M in Q2 Media Placement Value ($MPV), a proprietary measure of home-screen visibility, and 95.4% of that value — $23.25M — came from Roku's dedicated WNBA Zone hub. Roku's hub includes sponsor branding (Salesforce) and product placement (a Wilson basketball) and is one of multiple women's-sports hubs Roku has launched in the past 14 months. Independent signals — Google Trends search interest and multiple viewership lifts (e.g., WNBA Draft 2026 at 1.5M viewers, +20% YoY) — indicate real audience growth underpinning the visibility figures. The analysis highlights both an advertising opportunity tied to CTV home-screen real estate and a concentration risk when one platform supplies nearly all visibility.
- Looper Insights reported WNBA Q2 $MPV (Media Placement Value) of $24,380,172.
- Roku accounted for $23,250,685 of the WNBA's Q2 $MPV (95.4%).
Explore company relationships
Questions about Looper Insights
What is Looper Insights?
Looper Insights is the operating brand of Loopr Limited, providing SaaS analytics for CTV content visibility, merchandising, compliance, competitor benchmarking and placement value.
Who uses Looper Insights?
Streaming services, broadcasters, studios, content owners, connected-TV operators and their distribution, marketing, research and content-operations teams use it.
How does Looper Insights make money?
It sells quote-based SaaS subscriptions and paid add-ons for scans, historical data, competitor tracking, APIs, analysts, data science and professional services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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