Localsensor

Localsensor provides B2B advertising technology that enables advertisers and agencies to buy mobile in-app inventory programmatically through its own platform. The company creates value by combining campaign execution, real-time bidding, audience segmentation, location-aware targeting and performance optimisation in a privacy-conscious workflow. Commercially, it sits on the demand side of the programmatic supply chain and monetises usage of its buying platform rather than owning media inventory itself.

Localsensor is a Dutch private company operating a proprietary mobile demand-side platform for planning, executing, measuring and optimising in-app advertising campaigns. Its platform is designed for advertisers, brands and media agencies buying premium mobile inventory programmatically, with emphasis on privacy-compliant data handling and location-aware targeting using pseudonymised signals rather than identifiable user profiles.

The company generates revenue from businesses that use its DSP to buy in-app media, most likely through platform fees, media mark-ups, or a percentage of advertising spend transacted through the platform. Based on the supplied data, Localsensor is a small, active B2B adtech vendor rather than an agency, publisher, or consumer app.