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Localsensor

Privacy-first mobile DSP for in-app advertising campaigns.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Localsensor B.V.
Entity type
COMPANY
Founded
2011
Headquarters
Simon Carmiggeltstraat 6, 1011 DJ Amsterdam, Netherlands
Company size
<10
Market role
AdTech Vendor
Official website
localsensor.com

What Localsensor does

Localsensor provides B2B advertising technology that enables advertisers and agencies to buy mobile in-app inventory programmatically through its own platform. The company creates value by combining campaign execution, real-time bidding, audience segmentation, location-aware targeting and performance optimisation in a privacy-conscious workflow. Commercially, it sits on the demand side of the programmatic supply chain and monetises usage of its buying platform rather than owning media inventory itself.

Category differentiation

Localsensor is a B2B mobile advertising technology company, not a hardware sensor manufacturer or a local analytics consultancy. It operates on the demand side of programmatic advertising rather than as a publisher or consumer app.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Localsensor is a Dutch private company operating a proprietary mobile demand-side platform for planning, executing, measuring and optimising in-app advertising campaigns. Its platform is designed for advertisers, brands and media agencies buying premium mobile inventory programmatically, with emphasis on privacy-compliant data handling and location-aware targeting using pseudonymised signals rather than identifiable user profiles. The company generates revenue from businesses that use its DSP to buy in-app media, most likely through platform fees, media mark-ups, or a percentage of advertising spend transacted through the platform. Based on the supplied data, Localsensor is a small, active B2B adtech vendor rather than an agency, publisher, or consumer app.

Business model & monetisation

Localsensor monetises its DSP through programmatic media buying activity executed on the platform. The most plausible commercial mechanisms, based on the supplied product evidence, are a percentage-of-spend platform fee, media buying mark-up, and/or managed platform charges tied to campaign execution and optimisation. Revenue therefore scales with advertiser and agency spend through the platform rather than consumer subscriptions or publisher-side fees.

Programmatic media spend via DSP
Percentage take-rate on advertising spend
Platform access and campaign execution
SaaS / software subscription or platform fee
Campaign optimisation and support
Service fee / managed trading support

Products & capabilities

No products with linked sources are available in this view.

Programmatic stack & registry data

Registry entries and observed technical data do not establish certification, legal compliance or actual usage.

Localsensor B.V.

IAB vendor record: 587

Cookies declared
No
Non-cookie access declared
Yes
Declared purpose IDs
1, 2, 3, 4, 7, 10
Declared special purpose IDs
1, 2, 3

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about Localsensor

What is Localsensor?

Localsensor is a Dutch adtech company that operates a proprietary mobile demand-side platform for buying and optimising in-app advertising campaigns.

Who uses Localsensor?

Its users are advertisers, brands and media agencies that want to run programmatic mobile in-app campaigns with privacy-conscious targeting and measurement.

How does Localsensor make money?

It makes money from ad spend executed through its DSP, likely via platform fees, media buying mark-ups, or percentage-of-spend charges.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

15 publicly documented primary sources and citations linked across the market graph.

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