Audience Identity & Clean Rooms · AdTech Vendor · Data Provider / Broker
LiveIntent
Email identity and advertising platform for marketers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LiveIntent, Inc.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- United States
- Company size
- 201–500
- Market cluster / sector
- Audience Identity & Clean Rooms
- Market role
- AdTech Vendor · Data Provider / Broker
- Official website
- liveintent.com
What LiveIntent does
LiveIntent operates a two-sided advertising platform. It aggregates publisher email and web advertising inventory, provides advertising delivery, identity and measurement infrastructure, and sells addressable campaign access to marketers and agencies. It also licenses or contracts identity, audience activation and addressability capabilities to publishers and ecosystem participants, creating value by converting consented first-party publisher data into monetisable inventory.
Category differentiation
LiveIntent is an advertising and identity platform for email and publisher inventory, not an email service provider or newsletter publisher. It is a Zeta Global subsidiary, not an independent public company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LiveIntent, Inc. is a Zeta Global subsidiary providing advertising technology for people-based audience activation, email advertising, identity resolution, campaign measurement and publisher inventory monetisation. Its platform connects advertisers and agencies with publisher email and web inventory, while providing publishers with programmatic, native and direct-sold advertising tools. The company earns advertising revenue from marketer campaign spend and inventory monetisation arrangements with publishers. Its commercial base includes brands, agencies, media buyers, publishers, newsletter operators and media companies. Its identity assets include 900 million active hashed emails and 25 billion authenticated data signals.
Company news briefing
Briefing updated:
LiveIntent faces marketplace headwinds as Apple's iOS 27 and macOS 27 WebKit updates deploy a blocklist targeting major identity vendors in Safari. This privacy-driven enforcement disrupts ad delivery and reduces publisher bid rates across the ecosystem, prompting a wider industry acceleration towards contextual targeting and server-side execution layers.
Business model & monetisation
LiveIntent monetises advertiser campaign spend through auction-based and managed campaign pricing, including CPM bidding and goal-based CPC, CPA or CPM objectives. It monetises publisher inventory through programmatic exchange demand, curated native packages and direct-sold campaigns. Identity, audience onboarding, addressability and measurement products generate revenue through commercial platform agreements with publishers, advertisers and ecosystem partners.
- Advertiser campaigns and audience activation
- Auction-based CPM and goal-based CPC, CPA or CPM campaign spend
- Publisher programmatic inventory monetisation
- Media arbitrage and revenue-share arrangements
- Native curated packages and direct-sold campaign workflows
- Campaign fees and inventory monetisation
- Identity, addressability and measurement agreements
- Commercial platform agreements
Products & capabilities
No products with linked sources are available in this view.
Programmatic Stack & IAB Governance
Observed registry records, IAB TCF v2.2 declarations, and indexed supply paths for LiveIntent.
Observed registration in the IAB Europe Global Vendor List (GVL) for LiveIntent.
5,517 observed seller seats indexed from this provider's sellers.json file.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Competitors & alternatives
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Email adtech platform for newsletter monetisation and programmatic buying.
Data collaboration and identity platform for audience activation.
Native advertising marketplace for publishers, websites, apps and newsletters.
Newsletter ad tech platform for publisher monetisation and advertiser access.
Cookieless SSP and identity platform for programmatic advertising.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about LiveIntent
What is LiveIntent?
LiveIntent is a Zeta Global advertising technology subsidiary that provides email advertising, publisher monetisation, identity resolution and audience activation.
Who uses LiveIntent?
Brands, advertisers, agencies, media buyers, publishers, newsletter operators and media companies use LiveIntent.
How does LiveIntent make money?
LiveIntent earns revenue from advertiser campaign spend, publisher inventory monetisation, curated and direct-sold advertising, and identity platform agreements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
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