Ividence

The business operates as an adtech infrastructure provider focused on email newsletters. On the supply side, it offers a newsletter-focused ad server and SSP that enable publishers to insert, manage and report on ads in email campaigns while routing impressions to programmatic demand. On the demand side, it connects directly with multiple DSPs and advertisers, handling auctioning, delivery and reporting for campaigns.

Value is created by enabling publishers to generate incremental revenue from email inventory and by giving advertisers access to targeted newsletter placements at scale. The company captures value through revenue shares and take-rates on media transacted via its SSP and exchange layer, as well as commercial margins on managed and guaranteed deals it executes for advertisers and agencies.

Ividence is a France-based email advertising technology company owned by the Dékuple data marketing group. It provides an email-specific ad server and supply-side platform (SSP) to monetise newsletter inventory, connecting publishers’ email impressions to multiple demand-side platforms (DSPs) and advertisers.

The company earns revenue by taking a share of media spend flowing through its proprietary email SSP and by operating the publisher-facing ad server as part of managed programmatic and direct campaigns. Its customers are primarily publishers and media owners with newsletter inventory, along with advertisers and agencies buying targeted email newsletter placements through programmatic connections and managed deals.