Ividence
Ividence is a newsletter ad tech platform for publisher monetisation and advertiser access.
Ividence operates in the Media Sales House segment.
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Distinction
Ividence is a specialist newsletter advertising and monetisation platform, not a general-purpose email service provider or a broad open-web SSP. It focuses on native advertising within email newsletters rather than general email marketing software.
- Founded
- 2008
- Headquarters
- 3 Rue Henri Rol Tanguy, 93100 Montreuil
- Core Segment
- Media Sales House
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Ividence
Ividence: About
Ividence operates a vertical AdTech model centred on the email and newsletter channel. It provides publisher-side infrastructure to serve, manage and monetise newsletter inventory programmatically, while also aggregating advertiser demand for that inventory through managed campaign sales. This creates value by helping publishers increase yield and fill rates in email, and by giving brands and agencies access to compliant, opt-in newsletter audiences in native formats.
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Ividence: Market Position
Ividence is a France-based B2B advertising technology company focused on newsletter and email advertising monetisation. Its core business is providing publishers and media owners with dedicated email ad infrastructure, including an email-native SSP and ad server, while also giving advertisers and agencies access to curated newsletter inventory through managed campaign services.
The company makes money through a mix of software and media monetisation. On the publisher side, it licenses or provides access to monetisation technology designed for newsletter inventory. On the advertiser side, it earns fees or take rates from campaigns run across its network of opt-in email audiences and premium editorial newsletters. Ividence operates as an active subsidiary of Dékuple.
Ividence: Frequently Asked Questions
What is Ividence?
Ividence is a French AdTech company that helps publishers monetise newsletters and helps advertisers buy native newsletter advertising.
Who uses Ividence?
Its users are newsletter publishers, media owners, AdOps teams, advertisers and media agencies buying or selling newsletter inventory.
How does Ividence make money?
It earns revenue from publisher-side software, media transaction take rates, and managed campaign fees tied to newsletter advertising.
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