Publisher Alliances & Premium Exchanges · Media Sales House · AdTech Vendor
Ividence
Newsletter ad tech platform for publisher monetisation and advertiser access.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- IVIDENCE S.A.S.U
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 3 Rue Henri Rol Tanguy, 93100 Montreuil
- Company size
- 10–49
- Market cluster / sector
- Publisher Alliances & Premium Exchanges
- Market role
- Media Sales House · AdTech Vendor
- Official website
- ividence.com
What Ividence does
Ividence operates a vertical AdTech model centred on the email and newsletter channel. It provides publisher-side infrastructure to serve, manage and monetise newsletter inventory programmatically, while also aggregating advertiser demand for that inventory through managed campaign sales. This creates value by helping publishers increase yield and fill rates in email, and by giving brands and agencies access to compliant, opt-in newsletter audiences in native formats.
Category differentiation
Ividence is a specialist newsletter advertising and monetisation platform, not a general-purpose email service provider or a broad open-web SSP. It focuses on native advertising within email newsletters rather than general email marketing software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ividence is a France-based B2B advertising technology company focused on newsletter and email advertising monetisation. Its core business is providing publishers and media owners with dedicated email ad infrastructure, including an email-native SSP and ad server, while also giving advertisers and agencies access to curated newsletter inventory through managed campaign services. The company makes money through a mix of software and media monetisation. On the publisher side, it licenses or provides access to monetisation technology designed for newsletter inventory. On the advertiser side, it earns fees or take rates from campaigns run across its network of opt-in email audiences and premium editorial newsletters. Ividence operates as an active subsidiary of Dékuple.
Company news briefing
Briefing updated:
Ividence, a subsidiary of the DÉKUPLE group, continues to focus its strategic efforts on the monetisation of newsletter advertising as a primary acquisition lever for advertisers. Following its acquisition by DÉKUPLE, the firm is integral to the parent group’s "Ambition 2025" growth strategy, which prioritises expansion through specialised digital services. Recent updates highlight Ividence’s emphasis on leveraging the reach of newsletters to enhance business performance and advertiser engagement through dedicated publishing and promotional solutions.
Business model & monetisation
Ividence monetises through a combination of SaaS-style platform revenue and media transaction revenue. Its publisher products suggest software licensing or platform fees for the email ad server and SSP, while its advertiser offering indicates managed campaign fees and programmatic take rates on media traded through its exchange. Revenue is therefore likely split across software access, inventory monetisation margins, and service-led campaign execution tied to newsletter advertising volumes.
- Publisher ad serving and SSP access
- Software Subscription
- Programmatic take rate on newsletter media traded through the exchange
- Percentage Take-Rate
- Managed advertiser campaigns and sales support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ividence
IAB vendor record: 1156
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 60 · ividence.com
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Ividence
What is Ividence?
Ividence is a French AdTech company that helps publishers monetise newsletters and helps advertisers buy native newsletter advertising.
Who uses Ividence?
Its users are newsletter publishers, media owners, AdOps teams, advertisers and media agencies buying or selling newsletter inventory.
How does Ividence make money?
It earns revenue from publisher-side software, media transaction take rates, and managed campaign fees tied to newsletter advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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