Live Data Solutions

Live Data Solutions is a small B2B marketing data and CRM activation specialist operating a mix of proprietary tools, data assets and managed services. Its offer spans real-time scoring and campaign activation, B2B data enrichment, intent-based prospect qualification, data quality management, referral and retargeting programmes, conversational lifecycle marketing, and CRM or PRM consulting. The business serves marketing, CRM, sales and customer engagement teams that need cleaner data, better reachability and more efficient acquisition or reactivation programmes. The company makes money through a hybrid model of software access, data licensing and service delivery. Its products are positioned around improving contactability, prospect qualification, conversion efficiency and lifecycle engagement rather than broad horizontal martech. Based on the supplied evidence, it is best understood as a regional martech and data activation provider with a meaningful managed-service component rather than a pure SaaS vendor.