Live Data Solutions
Live Data Solutions is a cRM data activation and reachability solutions for marketers.
Analyst Perspective
Live Data Solutions is a small B2B marketing data and CRM activation specialist operating a mix of proprietary tools, data assets and managed services. Its offer spans real-time scoring and campaign activation, B2B data enrichment, intent-based prospect qualification, data quality management, referral and retargeting programmes, conversational lifecycle marketing, and CRM or PRM consulting. The business serves marketing, CRM, sales and customer engagement teams that need cleaner data, better reachability and more efficient acquisition or reactivation programmes. The company makes money through a hybrid model of software access, data licensing and service delivery. Its products are positioned around improving contactability, prospect qualification, conversion efficiency and lifecycle engagement rather than broad horizontal martech. Based on the supplied evidence, it is best understood as a regional martech and data activation provider with a meaningful managed-service component rather than a pure SaaS vendor.
Analyst Signal Briefing
Archived (Stand: 29 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Live Data Solutions has integrated First-id into its 'Data & Intentions' offering, reportedly increasing activatable audience identification by up to 60%. This partnership aims to enhance reach and performance within privacy-centric environments, complemented by the firm’s response to CNIL recommendations regarding email tracking pixel compliance. Operationally, the company has relocated its Spanish office in Barcelona and released targeted case studies focused on improving customer lifetime value within the automotive sector.
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Key insights about Live Data Solutions
Category Differentiation
This company is not a general-purpose CRM vendor or a large standalone CDP platform. It is a hybrid data activation, enrichment and managed marketing services provider focused on reachability, lifecycle marketing and B2B data use cases.
Live Data Solutions: About
The company combines proprietary marketing technology, enriched B2B datasets and hands-on marketing services. It creates value by improving the quality and usability of customer and prospect data, scoring and prioritising audiences, and then activating campaigns across email and digital channels. Revenue appears to come from a blend of recurring platform access, licensing of proprietary or partner data, and project or retainer-based execution and advisory work.
How Live Data Solutions Works & Monetises
Business model analysis and core revenue streams
Live Data Solutions uses a hybrid monetisation model. Software-like revenue likely comes from access to activation, scoring, email and data management tools; data revenue likely comes from licensing proprietary and partner B2B datasets and enrichment services; and services revenue comes from consulting, CRM and PRM support, campaign execution, retargeting and ongoing managed programmes. Pricing is likely a mix of subscriptions, data usage or licensing fees, and service retainers or project fees, with some outcome-oriented positioning around conversion and reachability improvement.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Ad Format
Recent Signals (Live Data Solutions)
Live Data & la MIF remportent un Cas d'Or
L'espace client devient vecteur de fidélisation et permet d'accélérer la digitalisation de la relation client
Read original sourceWird sich Livestreaming professionalisieren?
A 2016 article analyzes the push toward professionalization of livestreaming across social platforms and media brands. It notes that gaming livestreams remain dominant on Twitch, with real-time interaction and donations. Facebook and Twitter began offering live video in 2016, while Twitter had already acquired Periscope in 2015; Facebook rolled out the feature in January 2016. Major outlets such as ABC News, The New York Times, and The Washington Post used Facebook Live during the US presidential election, but streams served mainly as supplements to traditional TV due to uncertain monetization. The World Surf League streamed events via its app and Facebook, and McDonald’s planned a full live event on Twitter. Musical.ly launched Live.ly in 2016 to enable livestreams with in-app gifts, letting viewers monetize creators. The article concludes that livestreams will professionalize, but monetization on social streams remains limited and media houses will act mainly as curators of user-generated content.
Read original sourceLive Data Solutions: Frequently Asked Questions
What is Live Data Solutions?
It is a B2B martech and data activation company offering CRM data quality, enrichment, scoring, lifecycle marketing and related consulting services.
Who uses Live Data Solutions?
Its buyers are marketing, CRM, lifecycle, sales operations, demand generation and ecommerce teams, plus organisations with partner or franchise networks.
How does Live Data Solutions make money?
It earns revenue from software access, data licensing or enrichment, and managed or consulting services for CRM, activation and compliance work.
Company Facts
- Founded
- 2012
- Headquarters
- 54/56, Avenue Hoche, 75008 Paris
- Core Segment
- Agency & Consultancy
- Company Size
- 10–49
- Official Link
- livedata-solutions.com