LayerFive
Unified marketing data, attribution and audience activation SaaS.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Market role
- MarTech Vendor
- Official website
- layerfive.com
What LayerFive does
LayerFive operates a modular B2B SaaS model. It creates value by ingesting data from fragmented marketing, commerce, web and CRM systems, standardising that data, resolving identity across touchpoints, generating analytics and predictive audiences, and syncing outputs back into activation platforms. Customers adopt one or more software modules depending on whether they need reporting, attribution, segmentation or AI-assisted monitoring, which allows LayerFive to land with a single use case and expand across the customer’s measurement and activation workflow.
Category differentiation
LayerFive is a B2B marketing data and attribution software provider, not a consumer app or a foundational AI model company. It differs from pure BI tools by combining data unification, identity resolution, attribution and audience activation in one marketing-focused stack.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LayerFive is a MarTech software company that sells a unified marketing data platform to agencies, e-commerce brands and SaaS companies. Its product suite includes Axis for marketing data unification and reporting, Signal for attribution and identity-resolved analytics, Edge for predictive audience building and activation, and Navigator as an AI layer for monitoring, anomaly detection and optimisation recommendations. The platform connects marketing, advertising, web and CRM data sources into a single operating layer. The company generates revenue through modular SaaS subscriptions priced by product and expanded through paid add-ons. Axis starts at $49 per month, Signal and Edge each start at $99 per month, and Navigator is sold as an add-on surcharge. LayerFive’s value proposition is reducing engineering dependency for data integration, improving attribution accuracy, and enabling marketers and agencies to act on first-party data across web, social, search and app environments.
Business model & monetisation
LayerFive monetises through software subscriptions sold on a per-product basis. Axis is priced from $49 per month, while Signal and Edge are priced from $99 per month. Navigator is monetised as a paid AI add-on using percentage-based uplift for Axis and fixed monthly pricing for Signal and Edge. The company also expands account value through tiered packaging tied to feature access, dashboards, audience capabilities, white-label support for agencies and broader data usage across connectors and channels.
- Core product subscriptions
- Software Subscription
- AI add-on subscriptions
- Software Subscription
- White-label and advanced feature packaging
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about LayerFive
What is LayerFive?
LayerFive is a B2B unified marketing data platform that combines reporting, attribution, identity resolution, audience activation and AI-assisted monitoring.
Who uses LayerFive?
Marketing agencies, e-commerce brands, SaaS companies and in-house marketing teams use LayerFive to unify data and improve campaign measurement and activation.
How does LayerFive make money?
LayerFive makes money through modular SaaS subscriptions for Axis, Signal and Edge, plus paid add-ons such as Navigator AI and advanced feature packages.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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