Koah

Is AdSense for AI a Game Changer or a Flop?

Ari Paparo reviews the thesis that a new ad network could become the "AdSense for AI," prompted by start-up Koah’s recent $20.5M Series A and a blog post by Tom Tunguz. Paparo applies a "what needs to be true" framework and argues several conditions must hold for an independent AI ad network to scale: AI usage must be ad‑supported, AI ads must provide distinct, rich context, supply must be fragmented across many consumer AI apps, and independent networks must attract sufficient advertiser demand. He is skeptical about fragmentation and an independent network’s ability to reach demand at scale, noting incumbent platform advantages (Google, OpenAI, Meta) and historical precedents like AdMob’s acquisition by Google. Paparo concludes Koah and similar start-ups could achieve medium-sized exits but doubts any will become the dominant "AdSense for AI."

Koah Secures $20.5M to Monetize AI Chatbots with Ads

Koah, a San Francisco startup that inserts clearly labeled sponsored messages into AI chatbots, raised $20.5 million in a Series A led by Theory Ventures. Tomasz Tunguz joined Koah’s board as part of the round. Founded in September 2024 and launched as a two-sided marketplace in early 2025, Koah connects AI app developers with advertisers and takes a 30% revenue share. The company says its network includes partners such as Liner, DeepAI and Viro, has grown to more than 2 million monthly active users, processed over 350 million queries and delivered more than 35 million ad impressions. Koah plans to expand engineering, analytics and new ad formats (including brand-sponsored polls) and uses a mix of AI models, including OpenAI tools, to match and generate ad copy aligned with conversation intent.

Revolutionizing Chatbot Ads: Engaging, Native, and Non-Intrusive

Advertisers and AI publishers are experimenting with advertising inside large-language-model chat interfaces to find formats that are relevant, non-invasive and clearly separated from conversational responses. Luzia, a Latin America-focused chatbot that launched on WhatsApp in 2023 and became a standalone app in 2024, moved from Google Ads to Koah after finding traditional display formats poorly suited to chat. Koah, launched in 2025, offers ad formats tailored for chat interfaces (including interactive elements and adjustable visual elements) and a monetization mix of CPC, CPM and cost-per-engagement (CPE). Koah co-founders and Luzia’s product lead emphasize native, text-based ads that are clearly demarcated, mid-funnel advertiser opportunity, and targeting based on in-chat context and user signals while avoiding ads that feel “creepy.”