Kindred
Commerce media platform for affiliate monetisation and intent-based advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kindred Soul Ltd
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- kindred.co
What Kindred does
Kindred operates a commerce media platform that converts shopping and intent signals into monetisable advertising and affiliate outcomes. On the supply side, it aggregates merchants, deals and advertiser demand; on the demand side, it offers publishers, browsers, AI platforms and advertisers tools to monetise user journeys or buy intent-rich audiences. Value is created by matching commerce intent with relevant offers, ads or audience segments, then distributing these through affiliate links, APIs, white-label integrations and programmatic activation.
Category differentiation
This Kindred is a commerce monetisation and advertising technology company, not the gambling operator formerly known as Kindred Group. It is also not a pure consumer shopping app; its products are sold mainly to publishers, platforms, advertisers and developers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kindred is a UK-based commerce media and monetisation technology company operating through the legal entity Kindred Soul Ltd. It provides a set of B2B products spanning affiliate commerce monetisation, commerce-intent audience data, and native advertising infrastructure for AI and conversational interfaces. Its customers include publishers, browser developers, OEMs, AI developers, advertisers, agencies and programmatic platforms that want to monetise shopping intent or activate high-intent commerce audiences. The company makes money through a blend of affiliate and performance marketing economics, data licensing and platform/API monetisation. Its core assets are a large merchant and deal aggregation network, a proprietary audience graph built from commerce activity, and integrations that allow partners to insert relevant offers or advertising into browsing, publisher and AI-driven environments.
Company news briefing
Briefing updated:
Kindred has positioned itself as "Commerce Infrastructure for AI," utilising four enterprise APIs to connect AI platforms and browsers with over 75,000 global merchants. This strategic focus aims to monetise conversational interfaces by facilitating transactions at the point of intent-driven discovery. The company's executive leadership remains stable, led by Founder and CEO Aaron Simpson and Co-founder Mike Gadd.
Business model & monetisation
Kindred monetises through several mechanisms. First, it earns performance-based affiliate and commerce fees using CPC, CPS/CPA, CPL and fixed-fee promotional models across its merchant network. Secondly, it licenses or distributes commerce-intent audience data and segments to advertisers and programmatic platforms. Thirdly, it monetises AI and conversational integrations through ad network economics, advertiser bidding and revenue-share arrangements. Finally, it generates platform and integration revenue through APIs, white-label technology and partner deployments.
- Affiliate commerce monetisation
- CPC, CPS/CPA, CPL and fixed-fee promotions
- Audience data licensing
- Licensing commerce-intent segments and activation data
- AI commerce ad network revenue
- Advertiser bidding and revenue share
- API and integration access
- Platform/API monetisation and partner integrations
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Kindred Soul Ltd
IAB vendor record: 1245
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Kindred
What is Kindred?
Kindred is a UK-based commerce media technology company that combines affiliate monetisation, intent audience data and AI-native advertising infrastructure.
Who uses Kindred?
Its customers include publishers, browser developers, OEMs, AI platforms, advertisers, agencies, DSPs, SSPs and other businesses monetising or buying commerce intent.
How does Kindred make money?
It earns revenue from affiliate and performance marketing fees, data licensing, advertiser bidding and revenue-share arrangements, plus API and integration-based monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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