Kontext
Contextual native ad platform for AI-native consumer apps.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Halusky Inc.
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- kontext.so
What Kontext does
Kontext is an AdTech Vendor operating a two-sided advertising marketplace for generative AI environments. It creates value by helping AI app publishers monetise user interactions and by giving advertisers access to contextually targeted inventory inside conversational and multimodal AI products. The company combines ad decisioning, contextual analysis, creative generation and inventory monetisation into a single platform layer purpose-built for AI-native surfaces.
Category differentiation
Kontext is not a foundational AI model provider or a general marketing automation tool. It is an advertising and monetisation platform built specifically for contextual native ads inside AI-native consumer applications.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Halusky Inc., trading as Kontext, is a private US adtech company that builds contextual advertising infrastructure for AI-native consumer applications. Its platform enables advertisers to place native ads inside generative AI environments such as chatbots, AI search engines, messaging interfaces and interactive apps. The company uses large language models to analyse real-time session context across text, image, video, audio and gameplay, then matches or generates ad creatives suited to the user interaction and app surface. The business operates a two-sided marketplace connecting advertiser demand with publisher inventory from AI applications. It makes money from media spend flowing through its platform, primarily via CPM-based monetisation and revenue sharing with publishers. Its direct customers are advertisers seeking access to AI-native placements and developers or publishers seeking to monetise generative AI experiences.
Business model & monetisation
Kontext monetises primarily through CPM-based advertising spend across its network of generative AI applications. The platform functions as a marketplace, taking a share of advertiser spend while sharing revenue with publishers supplying inventory. Its infrastructure layer also supports SDK or platform-style integration for publishers, but the core commercial model is media monetisation tied to impression delivery and inventory yield rather than standalone foundational AI licensing.
- Advertiser media spend on contextual native ads
- CPM-based marketplace revenue share
- Publisher monetisation and inventory services
- Take-rate on monetised supply
- Integration and managed campaign support
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Halusky Inc.
IAB vendor record: 1543
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 6 · kontext.so
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Kontext Raises $4M for AI Agent Security Platform
AI Security · Recorded impact score: 3/5
Kontext, a security startup founded by Jens Ernstberger and Michel Osswald, has secured $4 million in funding to expand its runtime security platform for AI agents. The investment round was led by 42CAP, with participation from a16z CSX and HTGF. Kontext's platform provides organizations with visibility and control over AI agent actions, evaluating agent activity in real-time against security policies. It addresses risks as agents operate software, access files, and use credentials. The funding will be used to expand the engineering team and continue developing the runtime enforcement platform.
- Kontext raised $4 million in funding.
- The funding round was led by 42CAP, with participation from a16z CSX and HTGF.
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Questions about Kontext
What is Kontext?
Kontext is an adtech platform from Halusky Inc. that delivers contextual native advertising inside generative AI applications such as chatbots, AI search and messaging apps.
Who uses Kontext?
Kontext is used by advertisers buying AI-native placements and by AI app publishers or developers seeking to monetise conversational and multimodal user interactions.
How does Kontext make money?
Kontext makes money primarily from CPM-based advertiser spend flowing through its marketplace and shares part of that revenue with publishers supplying inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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