Nexad

Nexad operates a hybrid B2B adtech model. It offers software products for campaign creation, conversational ad delivery, analytics, simulation, and creative orchestration, while also selling managed services for campaign execution, creative production, and optimisation. Value is created by giving advertisers and agencies a workflow tailored to conversational ad environments, then extending that workflow with analytics, forecasting, and creative iteration tools.

Nexad is the trading brand of About Intelligence Inc., a US-based early-stage advertising technology company focused on advertising within chatbot and AI assistant environments. Its core offer combines self-serve campaign creation, conversational ad placements, creative generation, performance analytics, and simulation tools for advertisers and agencies. The company also provides managed campaign execution and creative services for brands that want help running campaigns in emerging conversational channels.

The business appears to monetise through a hybrid model of software access and service revenue. Its customers are business buyers rather than consumers, including advertisers, agencies, e-commerce brands, B2B SaaS teams, media buyers, and growth marketers. Nexad’s commercial proposition is centred on helping these teams plan, create, launch, measure, and optimise campaigns across chatbot interfaces and connected ad platforms such as Meta and Google.