Vyde
Conversational adtech platform for interactive programmatic campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- VYDE LTD
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Floor 13, Unity Building, 20 Chapel Street, Liverpool, Merseyside, L3 9AG, United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- vyde.ai
What Vyde does
Vyde operates as a B2B adtech vendor with an attached services layer. It creates value by supplying proprietary conversational ad formats, integrating those formats into programmatic buying workflows, and capturing live engagement signals during ad interaction. Revenue is generated through self-serve platform access for advertisers, managed campaign execution for brands and agencies, and creative production services tailored to conversational formats.
Category differentiation
Vyde is a B2B conversational advertising technology provider, not a consumer messaging app or general-purpose chatbot company. It is differentiated from standard DSPs by supplying interactive ad formats and related activation services rather than acting as a broad media buying platform alone.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Vyde Limited is a UK adtech company that provides a conversational advertising platform for brands, agencies and programmatic media buyers. Its products support interactive ad experiences across display, web, mobile and CTV/OTT environments, with campaign activation available through DSP and SSP integrations. The company offers both self-service software access and managed execution, alongside a creative studio for building conversational ad assets. Vyde makes money through a hybrid model combining platform access, campaign activation and service fees. Its customers are business buyers rather than consumers: in-house marketing teams, brand marketers, agencies and programmatic buyers that want more interactive mid-funnel ad formats and real-time audience insight capture during campaign delivery.
Business model & monetisation
Vyde uses a hybrid monetisation model. Self-service access is sold as software access and/or usage linked to campaign activation, while managed campaign execution is charged through service fees and media activation economics. Creative Studio revenue is likely project-based or retainer-based, and the core platform may also capture technology fees layered onto campaign spend.
- Self-service platform access
- SaaS / software subscription or usage-based access
- Managed campaign activation
- Service fee / retainer
- Media-linked technology or activation fees
- Percentage take-rate on campaign spend
- Creative Studio production work
- Project-based service fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Vyde Ltd.
IAB vendor record: 1014
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Vyde
What is Vyde?
Vyde is a UK adtech company that provides conversational advertising software and services for interactive programmatic campaigns.
Who uses Vyde?
Its users are brand marketers, in-house marketing teams, agencies and programmatic media buyers running digital campaigns.
How does Vyde make money?
It earns revenue from self-service platform access, managed campaign execution, media-linked activation fees and creative production services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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